FOR SALE TO SOLD - Amazon S3

FOR SALE TO SOLD

Your guide to selling your home successfully

1rawson.co.za

FOR SALE TO SOLD

We understand that the decision to sell your home is a big one ? one that often leaves you with more questions than answers:

? When is the best time to sell?

? How do you market a property?

? How do you ensure that you get the best price?

? What about all the legal paperwork?

The good news is that you don't have to navigate these questions or the selling process on your own! We're here to help you through the entire process ? from FOR SALE to SOLD.

From our first office in Cape Town in 1982 to over 200 franchises across South Africa today, the Rawson Property Group has helped thousands of families sell their homes. And more than three decades later, we're still dedicated to ensuring that the sale of a property is a simple, easy and pleasant experience for our clients.

This guide "FOR SALE TO SOLD: Your guide to selling your home successfully" has specifically been designed with you in mind, and will help you through every step of the selling process.

WE'RE HERE TO HELP YOU THROUGH THE ENTIRE PROCESS ? FROM

FOR SALE TO SOLD.

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CONTENTS

A. WHEN IS THE BEST TIME TO SELL?

The benefits of selling during different seasons of the year.

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B. THE SEVEN STEPS INVOLVED IN SELLING YOUR HOME

1. FINDING THE RIGHT SALES PARTNER6 Things to look out for when appointing an estate agent.

2. GETTING A VALUATION 8 Determining what your home is worth.

3. SIGNING A MANDATE10 Various agreements that give your agent permission to market your property.

4. FINDING THE RIGHT BUYER: YOUR MARKETING STRATEGY

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A custom-designed marketing plan to ensure your home gets the right exposure.

5. CLOSING THE DEAL 12 Different steps involved in offering and negotiating the best deal on your home.

6. WRAPPING UP THE DETAILS 14 The final, legal steps involved in selling your home.

7. RATE OUR SERVICE 16 Why we ask our customers for feedback on our services.

C. CONTACT US

Let us help you sell your property successfully.

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WHEN IS THE RIGHT TIME TO SELL?

There's really no perfect time of year to sell your home: each season and time of the year comes with its own unique pros and cons. Personal circumstances and market conditions also play a big factor in deciding when to put your property on the market. Having said that, there are some benefits to selling at certain times of the year.

SELLING IN SPRING

Springtime has long been considered an ideal time to market property as many buyers explore the marketplace with the onset of the warmer weather. Homes also look brighter and gardens more colourful, and properties simply feel fresh, green and appealing. The longer, warmer days also make it ideal to get your home in ship shape to market it and sell it faster.

The second half of the year ? September and October months in particular ? is also when many families start planning what they need for the following year and what they can afford with expected bonuses and annual increases. Thus, this makes the ideal time to market your property as your home could be just what another family needs!

BENEFITS OF SELLING AT THE END OF THE YEAR

Sellers often overlook December as a good time to sell. And who can blame them with the madness of the festive season and pressures of planning for the new year? However, there are actually good reasons not to postpone the selling of your home until the holidays are over.

For starters, buyers looking for property during the holidays are usually serious about buying, and this can often lead to a fast sale. In addition, those who have missed out on their dream home during the spring sale season are probably hoping to close a deal before the end of the year.

Secondly, as many sellers may decide to wait until the new year to market their property, there'll probably be less competition ? your home could well stand out from the often-sparse number of homes listed in your area.

Lastly, one can't deny that the festive season and holidays puts most people in a better, more positive, relaxed and generous mood. What's more, workloads and commitments are likely to slow down ? meaning that motivated buyers might have more time to search for and view properties that appeal to them.

BENEFITS OF SELLING OVER WINTER

While the cooler months of the year can slow the property market down, it's not entirely a bad time to market your property. One of the biggest factors to consider is that the quieter season ? from May to early August ? inevitably brings with it less competition to contend with.

And if your home is sufficiently equipped to cope with the colder and sometimes wet conditions, it could be even more appealing to potential buyers. This is also a good time to check for and make any repairs to your home if the cold weather brings with it niggles that would deter potential buyers.

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GET YOUR HOME FOR SALE READY

Thinking about putting your home on the market? A few improvements to it will not only up the ante of a successful sale, but can also increase your home value. Here are a few things you can do to before listing your home:

FIX UP YOUR FRONT DOOR

A new door handle and a fresh coat of varnish or paint could make all the difference when it comes to that important first impression of your home.

FRESHEN UP YOUR BATHROOMS

An old toilet seat, mouldy grouting and a rusty towel rack are enough to turn an otherwise respectable bathroom into a buyer's nightmare. The great news? These are all cost effective and fairly easy things to replace. New bathroom accessories are also a quick way to instantly modernise an otherwise outdated bathroom.

GIVE YOUR LANDSCAPING A FACELIFT

A garden that looks both beautiful and effortless could be exactly what makes your property stand out as a lifestyle oasis. Visit your local garden centre and ask the staff for advice on simple things that are cost effective and require minimal maintenance.

UPGRADE YOUR HOME SECURITY

For many potential buyers, security can make or break a deal ? thankfully it doesn't need to break the bank. It could really be as simple as a fence that needs to be repaired, and/or installing burglar bars or slam-lock gates for your front and back door.

IMPROVE YOUR KITCHEN

We know that kitchen renovations can cost an arm and a leg, but there are easy and affordable ways to transform your kitchen almost overnight. Think about replacing old kitchen faucets with snazzy new ones, fitting new cupboard handles, and/or replacing those awful light fittings with something more special.

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