Strategies and Tactics to Improve Deposit Growth
Strategies and Tactics to Improve Deposit Growth
Margaret Kane President and CEO Kane Bank Services 488 Hopkins Road Sacramento, CA 95864 916-488-0660 mkane@
? October 2005. Kane Bank Services
1
Deposits Remain the Cornerstone of Retail Banking
? Customers define their primary bank as the one where they
have their DDA
? Deposit customers are the best source of cross-selling
opportunity
? Deposits represent a very stable source of funds
? Low volatility
? Virtually impossible to run an effective retail bank of any size
without a culture of deposit gathering and deposit growth
? October 2005. Kane Bank Services
2
Consumer Retail Bank Profitability
15%
85%
? October 2005. Kane Bank Services
Other Core Deposits
3
Small Business Retail Bank Profitability
10%
Other Core Deposits
90%
? October 2005. Kane Bank Services
4
Think Like a Retailer, Not Like a Banker
? Deposit growth is akin to same store sales growth
? Considered by retailers to be the most important measure of the success of a retail franchise
? Gets at the heart of franchise viability
? Focus not on overall deposit growth, but on the performance of
individual offices ? Remove the impact of denovos, closures, and acquisitions
? Organic growth drives performance for the company overall
? October 2005. Kane Bank Services
5
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