Affiliate Marketing: Affiliate Marketing Fundamentals

Affiliate Marketing: Affiliate Marketing Fundamentals

Title: Affiliate Marketing: Affiliate Marketing Fundamentals Course material - knowledge required - for certification Copyright ? 2018 eMarketing Institute Web: Contact us eMarketing Institute c/o Web Media ApS Tove Ma?s Vej 7, . DK-2500 Valby, Copenhagen Denmark VAT ID: DK 3531871301 Email: support@

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1. Introduction ....................................................................................................... 9

Affiliate marketing.................................................................................................................... 10 Affiliate marketing statistics .................................................................................................... 10

2. What Is Affiliate Marketing? ............................................................................ 14

The origin and development of affiliate marketing ................................................................. 14 Affiliate marketing defined ...................................................................................................... 15

Digital buyers ................................................................................................................................. 15 Getting started ......................................................................................................................... 16 Types of affiliate websites........................................................................................................ 17 Benefits of affiliate marketing ................................................................................................. 17

Benefits for merchants .................................................................................................................. 18 Benefits for affiliates...................................................................................................................... 19

3. Becoming a Merchant ...................................................................................... 22

What is a merchant? ................................................................................................................ 22 How to become a merchant?................................................................................................... 23

Create a plan .................................................................................................................................. 23 Set up goals .................................................................................................................................... 29 Choose a network/software .......................................................................................................... 30 Promo material .............................................................................................................................. 30 Strategy to promote the program ................................................................................................. 31 What to expect?....................................................................................................................... 31

4. How to Become an Affiliate ............................................................................. 34

What is an affiliate? ................................................................................................................. 34 How to become an affiliate? .................................................................................................... 34

Online presence ............................................................................................................................. 35 Essentials........................................................................................................................................ 35 Choosing the program ................................................................................................................... 36 Joining the affiliate program.......................................................................................................... 37 Strategy to promote the affiliate links........................................................................................... 39

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What to expect?....................................................................................................................... 40

5. Managing an Affiliate Program ........................................................................ 42

KPIs (Key Performance Indicators)........................................................................................... 42 The number of affiliates................................................................................................................. 42 Average activity percentage .......................................................................................................... 43 Traffic ............................................................................................................................................. 43 Sales ............................................................................................................................................... 44 Conversions.................................................................................................................................... 45

Communication methods......................................................................................................... 45 Automated communication ........................................................................................................... 45 Ongoing communication................................................................................................................ 46 Elements of good communication ................................................................................................. 46

Managing affiliates................................................................................................................... 47

6. Affiliate Marketing Compensation Models....................................................... 51

Pay per sale (PPS) ..................................................................................................................... 51 Pay per action (PPA)................................................................................................................. 52

Pay per call ..................................................................................................................................... 53 Pay per install................................................................................................................................. 53 Pay per click (PPC) .................................................................................................................... 53 Pay per mile (PPM)................................................................................................................... 53 Void affiliate transactions ........................................................................................................ 54

7. Affiliate Marketing Strategies for Merchants ................................................... 57

Website .................................................................................................................................... 57 Affiliate program page ................................................................................................................... 57 Landing page .................................................................................................................................. 57

Social media ............................................................................................................................. 58 Scout for affiliates .......................................................................................................................... 59 Attach reviews ............................................................................................................................... 59 Gain trust ....................................................................................................................................... 59 4

Newsletter subscribers ............................................................................................................ 59 Affiliate networks ..................................................................................................................... 60 Affiliate directories................................................................................................................... 61 Affiliate program manager....................................................................................................... 61 Monitor and combine .............................................................................................................. 61

8. Affiliate Marketing Strategies for Affiliates ...................................................... 64

Product reviews ....................................................................................................................... 64 Product mention ...................................................................................................................... 66 Banners .................................................................................................................................... 68 Coupons ................................................................................................................................... 68 Affiliate marketing on YouTube ............................................................................................... 68 Analyze performance ............................................................................................................... 70

9. Affiliate Networks ............................................................................................ 73

What is an affiliate network? ................................................................................................... 73 How do they work? .................................................................................................................. 73

Merchants ...................................................................................................................................... 73 Affiliates ......................................................................................................................................... 76 Top five affiliate networks to join ............................................................................................ 78 CJ Affiliate ...................................................................................................................................... 78 ShareASale ..................................................................................................................................... 79 Rakuten (former LinkShare)........................................................................................................... 81 Webgains ....................................................................................................................................... 83 FlexOffers ....................................................................................................................................... 84

10. Affiliate Software ........................................................................................... 88

What is affiliate software? ....................................................................................................... 88 Self-hosted software...................................................................................................................... 88 Hosted software............................................................................................................................. 88

How do they work? .................................................................................................................. 89

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