Affiliate Marketing: Affiliate Marketing Fundamentals
Affiliate Marketing: Affiliate Marketing Fundamentals
Title: Affiliate Marketing: Affiliate Marketing Fundamentals Course material - knowledge required - for certification Copyright ? 2018 eMarketing Institute Web: Contact us eMarketing Institute c/o Web Media ApS Tove Ma?s Vej 7, . DK-2500 Valby, Copenhagen Denmark VAT ID: DK 3531871301 Email: support@
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1. Introduction ....................................................................................................... 9
Affiliate marketing.................................................................................................................... 10 Affiliate marketing statistics .................................................................................................... 10
2. What Is Affiliate Marketing? ............................................................................ 14
The origin and development of affiliate marketing ................................................................. 14 Affiliate marketing defined ...................................................................................................... 15
Digital buyers ................................................................................................................................. 15 Getting started ......................................................................................................................... 16 Types of affiliate websites........................................................................................................ 17 Benefits of affiliate marketing ................................................................................................. 17
Benefits for merchants .................................................................................................................. 18 Benefits for affiliates...................................................................................................................... 19
3. Becoming a Merchant ...................................................................................... 22
What is a merchant? ................................................................................................................ 22 How to become a merchant?................................................................................................... 23
Create a plan .................................................................................................................................. 23 Set up goals .................................................................................................................................... 29 Choose a network/software .......................................................................................................... 30 Promo material .............................................................................................................................. 30 Strategy to promote the program ................................................................................................. 31 What to expect?....................................................................................................................... 31
4. How to Become an Affiliate ............................................................................. 34
What is an affiliate? ................................................................................................................. 34 How to become an affiliate? .................................................................................................... 34
Online presence ............................................................................................................................. 35 Essentials........................................................................................................................................ 35 Choosing the program ................................................................................................................... 36 Joining the affiliate program.......................................................................................................... 37 Strategy to promote the affiliate links........................................................................................... 39
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What to expect?....................................................................................................................... 40
5. Managing an Affiliate Program ........................................................................ 42
KPIs (Key Performance Indicators)........................................................................................... 42 The number of affiliates................................................................................................................. 42 Average activity percentage .......................................................................................................... 43 Traffic ............................................................................................................................................. 43 Sales ............................................................................................................................................... 44 Conversions.................................................................................................................................... 45
Communication methods......................................................................................................... 45 Automated communication ........................................................................................................... 45 Ongoing communication................................................................................................................ 46 Elements of good communication ................................................................................................. 46
Managing affiliates................................................................................................................... 47
6. Affiliate Marketing Compensation Models....................................................... 51
Pay per sale (PPS) ..................................................................................................................... 51 Pay per action (PPA)................................................................................................................. 52
Pay per call ..................................................................................................................................... 53 Pay per install................................................................................................................................. 53 Pay per click (PPC) .................................................................................................................... 53 Pay per mile (PPM)................................................................................................................... 53 Void affiliate transactions ........................................................................................................ 54
7. Affiliate Marketing Strategies for Merchants ................................................... 57
Website .................................................................................................................................... 57 Affiliate program page ................................................................................................................... 57 Landing page .................................................................................................................................. 57
Social media ............................................................................................................................. 58 Scout for affiliates .......................................................................................................................... 59 Attach reviews ............................................................................................................................... 59 Gain trust ....................................................................................................................................... 59 4
Newsletter subscribers ............................................................................................................ 59 Affiliate networks ..................................................................................................................... 60 Affiliate directories................................................................................................................... 61 Affiliate program manager....................................................................................................... 61 Monitor and combine .............................................................................................................. 61
8. Affiliate Marketing Strategies for Affiliates ...................................................... 64
Product reviews ....................................................................................................................... 64 Product mention ...................................................................................................................... 66 Banners .................................................................................................................................... 68 Coupons ................................................................................................................................... 68 Affiliate marketing on YouTube ............................................................................................... 68 Analyze performance ............................................................................................................... 70
9. Affiliate Networks ............................................................................................ 73
What is an affiliate network? ................................................................................................... 73 How do they work? .................................................................................................................. 73
Merchants ...................................................................................................................................... 73 Affiliates ......................................................................................................................................... 76 Top five affiliate networks to join ............................................................................................ 78 CJ Affiliate ...................................................................................................................................... 78 ShareASale ..................................................................................................................................... 79 Rakuten (former LinkShare)........................................................................................................... 81 Webgains ....................................................................................................................................... 83 FlexOffers ....................................................................................................................................... 84
10. Affiliate Software ........................................................................................... 88
What is affiliate software? ....................................................................................................... 88 Self-hosted software...................................................................................................................... 88 Hosted software............................................................................................................................. 88
How do they work? .................................................................................................................. 89
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