IS CUSTOMER RELATIONSHIP MANAGEMENT A SUCCESS …
IS CUSTOMER RELATIONSHIP MANAGEMENT A SUCCESS FACTOR IN ELECTRONIC COMMERCE? Detlef Schoder Otto-Beisheim-Graduate School of Management WHU, Germany schoder@whu.edu Nils Madeja Otto-Beisheim-Graduate School of Management WHU, Germany nmadeja@whu.edu ABSTRACT Customer Relationship Management (CRM) is a concept for increasing companies ... ................
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