Collections Etc.
Manager, Online Marketing
|Collections Etc. () is one of the fastest growing and most successful giftware companies in the US. We are growing our|
|eCommerce business and are seeking an Online (E-Commerce) Marketing Manager to oversee an eCommerce team. This newly created position will |
|contribute to all online marketing efforts, and provide leadership in ecommerce strategic support, new eBusiness development, online |
|marketing program management and overall ecommerce project management in order to contribute to maximizing the efficiency and effectiveness |
|of the ecommerce marketing team. This hands-on management role is perfect for someone who loves to be at the center of it all. This is an |
|excellent opportunity. |
|The Manager, Online Marketing will have a balance of management skills, business skills and tech savvy. S/he will be responsible for managing|
|a staff and multiple ecommerce and web projects from concept to completion. This role supports key business partnerships within the |
|organization by providing quality project, program, and internal business user (client) management. |
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| SPECIFIC JOB RESPONSIBILITIES: |
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|eCommerce Planning and Project Management Responsibilities |
|Supports Director, eCommerce Marketing in developing customer acquisition to meet company budget goals and retention programs; provides |
|ongoing strategic and tactical support as needed to all ecommerce initiatives. |
|Recommends strategic direction to meet market requirements for new online marketing initiatives. |
|Provides critical program development to other departments (catalog marketing, merchandising, inventory, IT) in relation to online components|
|of their programs, including content development. |
|Owns the scheduling, coordination, and execution of all online publishing events for the website and related online marketing and |
|merchandising campaigns. |
|Coordinates development of strategic online marketing plans and marketing campaigns, and aligns with schedules, projects, budgets, and |
|resources to meet expected results. |
|Executes full lifecycle project management on ecommerce projects, including but not limited to, analysis and documentation of business |
|requirements, functional and technical specs, scoping, scheduling, functional team handoffs and strategizing activities. |
|Creates appropriate internal documentation and IA wireframes to support projects and effectively communicates project/task goals, issues, |
|timelines, meeting notes, etc. to project team and business units. |
|Drives best practices for online marketing and continuous learning across the organization by keeping abreast of online trends. |
|Provides credible, accurate forecasting of online marketing initiatives to senior management. |
|Manages the online marketing budget to quarterly and yearly goals. |
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|eBusiness Development Responsibilities |
|Acts as a strategic partner by conceiving new, creative methods for attracting customers to our products, such as social media programs, |
|blogger outreach, content aggregation, media partnerships, campaign strategy, etc. |
|Researches best practices in order to develop new business opportunities and tools as needed to improve online customer acquisition and |
|retention efforts. |
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|Online Marketing Program Management Responsibilities |
|Directly manages a small online marketing staff responsible for administering various marketing programs and analytics. |
|Creates traffic-generating marketing initiatives by developing online marketing efforts such as affiliate marketing, paid search, internet |
|display advertising, email marketing, and contributing to SEO and social media campaigns. |
|Manages day-to-day activities for Affiliate Network, SEM / PPC, and certain other programs. |
|Contributes to online content by recommending, testing, and implementing improved web usability, page flow, navigation, and content to |
|support overall objective of increasing visitors’ conversion rate. |
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|Testing, Analysis and Reporting Responsibilities |
|Leads and participates in the development of meaningful / attainable marketing metrics ensuring increases in engagement and efficiency while |
|conserving budget and resources. |
|Manages reporting and analyses of marketing campaigns and programs; oversees web site analytics, monitors key web site metrics. |
|Structures and oversees A/B and multivariate tests to optimize offers, content, and features on-site and in marketing campaign materials such|
|as emails and display ads, to maximize conversion to qualified leads. |
|Establishes dashboards, presentations, and reporting formats for senior management that clearly communicate success metrics and results |
|across all online marketing programs; directly presents results to senior management. |
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|Management Responsibilities |
|Manages and provides leadership and developmental opportunities for direct reports including hiring, training, work assignments, and |
|performance evaluations. |
|Fosters team environment where associates feel they are valued and important members of the organization. |
|Provides guidance on goals and objectives through clear, effective, timely, and constructive feedback to staff. |
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| COMPETENCIES: SKILLS, KNOWLEDGE & ABILITIES |
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|Strong understanding of the job functions and possesses the knowledge and skills required to perform the required job functions. |
|Personal credibility and business maturity with the ability to understand and apply the inter-relationships of ecommerce processes with |
|Company objectives. |
|Strong continuous learning for self and others; keeps abreast of changes in current field and new technology. Desire to learn new |
|techniques, skills, and principles as part of an aggressive e-marketing team. |
|Superior written and verbal communications and interpersonal skills. |
|Excellent project management skills with high attention to detail. |
|Strong web project management skills with the ability to direct agencies in development of usability, functionality and content development |
|of web and email. |
|Results oriented with good planning, organizational and time management skills. Handles multiple tasks in a fast-paced deadline driven |
|environment. Delivers on commitments. |
|Ability to build and lead effective teams; ensures cooperation between team and others. |
|Flexible with the ability to quickly adapt and re-prioritize in a continuously changing working environment. |
|Excellent analytical and problem solving skills; ability to draw conclusions and determine strategies based on data. |
|Strong computer skills including word processing, spreadsheet, database programs, and report writing; knowledge of basic HTML and other web |
|editing tools and browsers. |
|EDUCATION AND EXPERIENCE |
|Bachelor’s Degree in Business, Marketing or related discipline strongly preferred. MBA in Marketing, Strategy, or Statistics a plus. |
|5+ years in an online / ecommerce environment; 3+ years in a project management role. |
|Experience managing traffic-generating programs such as affiliate, search marketing , online advertising, and other marketing programs. |
|Experience managing a large online B2C website strongly preferred. |
|3+ years supervisory/management experience. |
|Experience in digital marketing with the ability to provide both strategic and tactical direction as well as providing direct, hands-on |
|execution. |
|Experience managing website content development and activities associated with website launches/redesigns including menu architecture |
|development and web page layouts and graphic designs. |
|Demonstrated track record of delivering quarter over quarter success metrics gains through online acquisition and retention efforts. |
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|CONTACT INFORMATION : We offer a pleasant working environment and a comprehensive benefits package, including an onsite fitness room. |
|Applicants may send resume with salary history to: RecruiterMR@ |
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