E-COMMERCE AND METROVALENCIA
E-COMMERCE AND METROVALENCIA
The relationship of this company with electronic commerce is not very extensive. Actually this company was not designed to trade online, but to offer a service as is the subway in the city of Valencia. As we know, the exact definition of e-commerce is the use of computer networks and Internet to sell and buy products, services and information. And the firm which conducted the project is an operating company whose sole purpose is to offer Internet through all possible information to the client, but unsold.
We could find similarities and differences between the concepts of e-commerce and our company in question. Yes they share the same concept of e-business, since the purpose of the website is to get customers but not through the web, by requiring the services make them earn money and increase productivity. It would be very different for Metrovalencia if didn't exist this site, since many people use this service to avoid having to go to the station to ask for such information. It's a way to make more flexible, convenient, fast and effective direct communication between company and customer. Taking into account the definitions on the types of businesses,we could consider Metrovalencia as a B2C, as they have company-client relationship, despite not being a productive relationship economically in an electronic environment. We do not know if the company is connected electronically with other companies (and thus the call B2B) for resources, employees, advertising ... But really the ultimate goal is that more citizens residing in Valencia and the surrounding area, and more tourists use the underground . Each time this company is extending over the area for arriving trains, and more customers join the everyday life of this means of transport, and one of the great ways to reach these customers is the Internet.
We will carefully analyze the website of Metrovalencia, and we will explain step by step each service and information offered. To begin with we will see the benefits that this web platform offers to the company and the customer:
- information available 24 / 7 for everyone who has access to the Internet.
- helps the customer to choose their mode of transportation and take the subway as a first option.
- quick updates on special events and breaking news that may affect the daily rhythm of the service, whether reforms, new lines, strikes ...
- exhaustive information on schedules and ticket prices.
- Expand Geographical Reach: information arrives at any point of geography.
- Increase Visibility: people takes the company more into account, is more visible and customers speaks more of the company, thereby increasing productivity.
- Provide Customers valuable information about the business: they are also reflected the history, technical data ...
- Never Close
- Build Customer Loyalty
But there are also some limitations as:
- their web platform is basically done to provide information.
- does not offer sale of services like the possibility of buying tickets online or a new travel card recharged with on-line tranfers.
So, this is the appearance of the main home of
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You can choose between three languages, which are Spanish, Valencian and English, therefore very easy for users and foreign tourists.
At first shight you can see the different sections of the web, starting with the route planner. It is a very useful tool for people who need to take the subway to go to places that do not know very well, or can not remember the name of the stations, or just want to find out how to get to a certain station of the city or outside the city. You can move the map view to guiding the point of interest, and increase or decrease the zoom. With locator stations separated by lines, there is a drop-down list containing the names of the stations for each line even if they reach the stations in several tours.
There is also a recommendation of journeys during the time of completion of this project was not available due to an improvement thereof.
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After entering the section of timetables,we need to enter data to know the travel by subway we want to do: the station of origin, destination station, the estimated time of day and whether it was weekday, weekend or holiday. This application gives us the time of passage of each train in that slot, very useful information for example to get off our destinations. This is important specially at stations where certain lines are more of one destination and we must choose the appropriate train travel distances.
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The same is true of fares for different types of tickets. All information exposed so that the customer knows for sure what type of ticket is closer to their need.
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The next important point to discuss on this site is related to customer service, very well presented by them.
The aim of this facility is to provide Metrovalencia customers with all the information they need regarding the services:
· Timetables : on a week day, on weekends and also on Stripes.
· Fares : of single tickets, pass-tickets for 10 trips, for 1 month and combinations for underground and EMT buses (most used)
· Integration plan
· Lost and found
· Comments and suggestions : this company takes into account customer’s ideas to improve the service. “Help us to improve Metrovalencia with your suggestions. Tell us about what you like, what you would like to change or any other aspect that you think could improve our service.” : that’s their interest.
· Places of interest and events: for tourists or people who wants to visit using underground the main points of the city or special events.
· Administration of personal ID cards
· Sale and/or issue of promotional items
· Sales of tickets to shows and leisure centres
· Payments and issues relating to the purchase of tickets from automatic vending machines.
The Customer Service centres also have information leaflets and guides to the Valencia Metro network. The Customer Service centres also have a wide range of articles on sale featuring the Metro Valencia logo.
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Another interesting point of the web is the possibility of conducting a small survey on the most important quality for customers in a conveyance. The possibilities are frequency, punctuality, safety and speed. The results are as follows:
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They have built-in Web information about a new service offered by MetroValencia for interaction with mobile: Metromobile.
If the customer mobile telephone has Internet access, the customer can receive all the information he need on Metrovalencia rapidly and conveniently through the WAP services.
Information on timetables, fares, the latest news, customer service, regulations, special products, etc.
You can access at this service by entering the following address in your mobile .
Other interesting sections of the website is aimed at advertising. The main objective of these campaigns is that people talk about this company, to ensure that people are familiarized and ever more use this services, like the following ones:
-nanometro: to enjoy all family, specially the children. It’s a place where they can listen some tales amazing for them.
-line 0: a concept of solidarity, with a lot of cooperating participants like "Ayuda en acción", "Save the children","Unicef" and "Centro Reina Sofia".
-biciruta (bike-routes or cycling-routes)
-expositions in Colon station of different artists.
We continue entering the heading "discover Metrovalencia" from which we can obtain general information about passengers, wagons, ... also on facilities, technical data of trains, expansion projects and network evolution, but these data have already been widely developed in previous sections of this project.
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In conclusion, we are entering the links section. From there you can access:
- List of the institutions and management companies of the Metro networks
- List of the companies of rolling stock
- List of public and private institutions associated with railway networks
and related websites for information in relation to the railway world
You can find some more small paragraph in this site, but we did not felt it relevant in terms of the relationship with the consumer and the goal of this "electronic commerce".
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