U.S. Department of Defense



HOW TO USE THIS TEMPLATETemplate last updated on 23 February 2023 Fill in the brackets with the appropriate information. Instructions and tips are provided in gray boxes to help guide you. Be sure to remove any bracket symbols and gray boxes when finished.Provide the following information for each factor of PESTLE: description, opportunities, threats and questions to ask.Guide to the Political Factor: The political factor is aimed at political or politically motivated factors that could affect the unit. Consider the following when describing: Government policy, political stability or instability, bureaucracy, corruption, foreign trade policy, tax policy, trade restrictions, labor/environmental/copyright/consumer protection laws, competition regulation, funding grants and initiatives. Common examples of:Opportunities: Globalization and stable political climate in most of the major markets.Threats: State-sponsored online companies.Questions: What government policies or political groups could be beneficial or detrimental to the unit’s success? Is the political environment stable or likely to change?HOW TO USE THIS TEMPLATETemplate last updated on 23 February 2023 Fill in the brackets with the appropriate information. Instructions and tips are provided in gray boxes to help guide you. Be sure to remove any bracket symbols and gray boxes when finished.Provide the following information for each factor of PESTLE: description, opportunities, threats and questions to ask.Guide to the Political Factor: The political factor is aimed at political or politically motivated factors that could affect the unit. Consider the following when describing: Government policy, political stability or instability, bureaucracy, corruption, foreign trade policy, tax policy, trade restrictions, labor/environmental/copyright/consumer protection laws, competition regulation, funding grants and initiatives. Common examples of:Opportunities: Globalization and stable political climate in most of the major markets.Threats: State-sponsored online companies.Questions: What government policies or political groups could be beneficial or detrimental to the unit’s success? Is the political environment stable or likely to change?Political Factor[ Describe the political factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Economic Factor: The economic factor focuses on the overall economic forces that could affect accomplishing unit goals. Consider the following when describing economic trends, growth rates, seasonal factors, taxation, inflation, interest rates, international exchange rates, international trade, labor costs, consumer disposable income, unemployment rates, availability of credit, monetary policies and raw material costs. Common examples of:Opportunities: Economic stability of most major markets, rapid growth of developing countries, growing interest in sustainable business and growing purchasing power of consumers.Threats: Economic instability, changing interest rates and declining purchasing power of consumers.Questions: What economic factors will impact the unit moving forward? Does the current economic performance affect the unit? How does each economic factor impact the unit’s goals?Guide to the Economic Factor: The economic factor focuses on the overall economic forces that could affect accomplishing unit goals. Consider the following when describing economic trends, growth rates, seasonal factors, taxation, inflation, interest rates, international exchange rates, international trade, labor costs, consumer disposable income, unemployment rates, availability of credit, monetary policies and raw material costs. Common examples of:Opportunities: Economic stability of most major markets, rapid growth of developing countries, growing interest in sustainable business and growing purchasing power of consumers.Threats: Economic instability, changing interest rates and declining purchasing power of consumers.Questions: What economic factors will impact the unit moving forward? Does the current economic performance affect the unit? How does each economic factor impact the unit’s goals?Economic Factor[ Describe the economic factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Social Factor: The social factor describes the social aspects, attitudes and trends that influence your unit. Consider the following when describing family size/structure, immigration/emigration, life trends, attitudes and shared beliefs about a range of factors including health, work, leisure, money, customer service, imports, religion, cultural taboos, the environment, population growth and demographics. Common examples of:Opportunities: Rising diversity of social media users.Threats: Increasing use of social media.Questions: How do users' values and beliefs impact their habits? How does human behavior or cultural trends play a role in the unit’s mission?Guide to the Social Factor: The social factor describes the social aspects, attitudes and trends that influence your unit. Consider the following when describing family size/structure, immigration/emigration, life trends, attitudes and shared beliefs about a range of factors including health, work, leisure, money, customer service, imports, religion, cultural taboos, the environment, population growth and demographics. Common examples of:Opportunities: Rising diversity of social media users.Threats: Increasing use of social media.Questions: How do users' values and beliefs impact their habits? How does human behavior or cultural trends play a role in the unit’s mission?Social Factor[ Describe the social factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Technological Factor: The technological factor focuses on the way you communicate your mission objectives and goals. Consider the following when describing technology and communications infrastructure, consumer access to technology, emerging technologies, automation, legislation around technology, research and innovation, intellectual property regulation, competitor technology and development and technology incentives. Common examples of:Opportunities: Growing internet access in developing countries and rapid adoption of mobile devices in the global market.Threats: Technology becoming obsolete.Questions: What innovations and technological advancements are available or on the horizon? How might they affect the unit’s operations?Guide to the Technological Factor: The technological factor focuses on the way you communicate your mission objectives and goals. Consider the following when describing technology and communications infrastructure, consumer access to technology, emerging technologies, automation, legislation around technology, research and innovation, intellectual property regulation, competitor technology and development and technology incentives. Common examples of:Opportunities: Growing internet access in developing countries and rapid adoption of mobile devices in the global market.Threats: Technology becoming obsolete.Questions: What innovations and technological advancements are available or on the horizon? How might they affect the unit’s operations?Technological Factor[ Describe the technological factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Legal Factor: The legal factor focuses on the current and future legal and regulatory requirements impacting the unit. Consider the following when describing laws regarding consumer protection, labor, health and safety, antitrust, intellectual property, data protection, tax and discrimination, international and domestic trade, regulations/restrictions, advertising standards and product labeling and safety standards. Common examples of:Opportunities: More regulations on online privacy and more regulations on intellectual property rights.Threats: Infringements.Questions: What regulations and laws apply to the unit? Do they help or hinder the unit? Does the unit understand the laws regarding the mission?Guide to the Legal Factor: The legal factor focuses on the current and future legal and regulatory requirements impacting the unit. Consider the following when describing laws regarding consumer protection, labor, health and safety, antitrust, intellectual property, data protection, tax and discrimination, international and domestic trade, regulations/restrictions, advertising standards and product labeling and safety standards. Common examples of:Opportunities: More regulations on online privacy and more regulations on intellectual property rights.Threats: Infringements.Questions: What regulations and laws apply to the unit? Do they help or hinder the unit? Does the unit understand the laws regarding the mission?Legal Factor[ Describe the legal factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ]Guide to the Environmental Factor: The environmental factor encompasses the environmental forces impacting the unit's geographical location and the surrounding environment, as well as the natural resources the unit uses. Consider the following when describing weather, climate change, carbon footprint, environmental regulations, pollution laws and targets, recycling and waste management policies, endangered species and support for renewable energy. Common examples of:Opportunities: Partnering organizations (example Global Goal Initiatives) Smart City developments, community leaders and public participation campaigns.Threats: Past environmental mishaps, perceptions of involvement in a current climate crisis, not keeping up with current reduced emission and energy trends, encroachment on sacred or historical landmarks and climate change.Questions: How does the physical environment affect the unit and vice versa? What are the effects of climate, weather or geographical location? Is the unit prepared for future environmental targets?Guide to the Environmental Factor: The environmental factor encompasses the environmental forces impacting the unit's geographical location and the surrounding environment, as well as the natural resources the unit uses. Consider the following when describing weather, climate change, carbon footprint, environmental regulations, pollution laws and targets, recycling and waste management policies, endangered species and support for renewable energy. Common examples of:Opportunities: Partnering organizations (example Global Goal Initiatives) Smart City developments, community leaders and public participation campaigns.Threats: Past environmental mishaps, perceptions of involvement in a current climate crisis, not keeping up with current reduced emission and energy trends, encroachment on sacred or historical landmarks and climate change.Questions: How does the physical environment affect the unit and vice versa? What are the effects of climate, weather or geographical location? Is the unit prepared for future environmental targets?Environmental Factor[ Describe the environmental factor ].Opportunities[ Identify opportunities that exist within ]Threats[ Identify threats that exist within ]Questions[ Identify questions to consider while planning and decision making ] ................
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