VALUATION: FACTORS AND METHODS
Market Leadership - Between 2009 and 2010, Old Spice has increased U.S. market share from 6.2% to 10.1%, while its number one competitor, Axe, decreased from 7.7% to 5.9%. Global Leadership - Since 2009, Procter & Gamble became the global leader in the men's grooming market after its acquisition of Gillette. ................
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