CHARITABLE GIVING IN THE USA 2017 - Charities Aid Foundation

CHARITABLE GIVING IN THE USA 2017

An overview of individual giving in the USA

Contents

Foreword

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About CAF America

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Preface

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About CAF

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Key Findings

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Detailed Findings

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1.0 Overall picture of how people get involved

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2.0 How people get involved ? detail

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2.1 Giving money

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2.2 Volunteering

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3.0 Typical amount given

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4.0 Which causes people give to

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5.0 How people give

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6.0 Why people give

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7.0 Encouraging future giving

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Method

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Copyright ? The Trustees of the Charities Aid Foundation 2017 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, including electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of Charities Aid Foundation, the copyright owner.

Foreword

I'm thrilled to be reminded of the American spirit of generosity. Especially worth noting is that over half (62%) of Americans engaged in charitable activities within the last year, an impressive statistic that we hope will only grow. The United States of America is a country built on philanthropy, and charitable giving continues to play an integral role to our development as a nation. This is evidenced by the fact that 58% of Americans gave not because of any personal benefit, but because they care about the cause, demonstrating the true altruism of the American people, a trend I'm sure is likely to continue.

Ted Hart

Ted Hart ACFRE, CAP? President & CEO CAF America

About CAF America

CAF America is a global grantmaking organisation assisting corporations, foundations and individuals with their philanthropic strategies. With offices in Washington, D.C., San Francisco and Toronto we streamline the grantmaking process to eliminate risk and administrative burden, and help donors support great causes through strategic, effective and tax-advantaged international and domestic grants. Working with colleagues at our head office in London, CAF America can offer The CAF American Donor Fund, a giving solution for individuals and companies that pay tax in both the USA and UK. The CAF American Donor Fund allows donors to achieve greater impact with their philanthropy by helping to claim the maximum reliefs available in both countries. In the last 5 years alone, CAF America has granted more than $400 million in donor funds to more than 3,000 foreign charitable organisations in over 110 countries. For more information please visit

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Preface

This Charitable Giving in the USA 2017 report is one of an international series, produced across the CAF Global Alliance, a world leading network of organisations working at the forefront of philanthropy. The series also includes reports covering Brazil, Canada, India, Russia, South Africa and the UK. As this unique collection of country reports grows we will be able to look at trends in giving for the first time: how people of different ages and social groups give in different countries; the way they give; the rise of online or text giving; the importance of sponsorship and the different causes people support. We hope this suite of reports will give us a greater understanding than ever before of the different ways in which people give and the lessons we can all learn from giving in different parts of the world.

Michael Mapstone Director of International CAF Global Alliance

About CAF

Charities Aid Foundation (CAF) is a leading international not-for-profit organisation, originating in the UK, that works to make giving more effective and charities more successful. Spanning six continents, with services provided by local experts in nine countries, we help donors ? including individuals, major donors and companies ? to create the greatest impact with their giving. We do this by working globally to increase the flow of funds to the charity and non-profit sectors through the provision of philanthropy products and services, whilst providing fundraising solutions and support for charities internationally. For more information please visit

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Key Findings

Our analysis provides these key findings for individual giving in the USA: More than half of Americans donated money in the past 12 months (55%) either by giving money to a charity, by giving to a church/religious organisation, or by sponsoring someone. American donors are most likely to give money because they care about the cause, and because they want to help those less fortunate than themselves. Religious organisations are the most popular cause for Americans to have donated to (37%). The median amount donated or sponsored in the last year is $100. Giving online with a credit/bank card is the most popular method of donation (29%). Nearly a third of Americans (31%) have volunteered in the last year, with religious organisations/churches the most popular cause (33%). Having more money themselves is the thing most likely to encourage Americans to donate more in the coming 12 months (47%).

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