Entrepreneurship in Europe



Entrepreneurship in Europe

Spring Semester Program

“Entrepreneurship in Europe” has been developed to establish and promote exchanges of students and faculty with our partner universities[1]. The program is taught by guest lecturers, our own faculty, and professionals from the Grenoble area. It has been designed for our students, students from partner institutions, and students with a general knowledge of management; the format includes 10-15 teaching hours per week over 12 weeks through individual and group work, supported by a common international website. The next session starts beginning of February 2011.[2]

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|Part 1: Culture |

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|M1 French Language |The basics of the French language will be taught through lectures and group work, and should enable |

|2 credits |students to communicate in everyday life, grasp a short article taken from the French press, report about |

| |the article orally and in writing, and make a short presentation on a chosen subject in front of a group. |

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|M2 French Culture |Lecture and group work will provide the student with an understanding of French culture and society, in |

|2 credits |particular topics such as French history, French political institutions and political parties, the French |

| |economy, education in France, and the challenges facing France today. |

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|M3 European Culture |This module will provide an understanding of Europe: its history, institutions and policies, European |

|3 credits |initiatives in favor of business development and the development of corporate culture. It highlights on |

| |the history of Europe since 1945, the key institutions of the EU, and the main EU policies in favour of |

| |business development, namely economic liberalisation and the single market, the economics and politics of |

| |enlargement, European monetary union, and the development of the enterprise culture. |

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|M4 Geopolitics |The main objectives of this course are to present the main geopolitical events since the end of the cold |

|3 credits |war, study recent international and civil conflicts, the main issues of current international relations: |

| |military power, nuclear proliferation, terrorism, conflicts over natural resources… |

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|Part 2: Business |

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|M1 Strategic Management |An overview of the decisions and actions which determine the long-run performance of a company will be |

|2 credits |provided through lectures, group work, and case studies on topics such as environmental scanning and |

| |competition analysis, internal analysis (resources and competences), strategy formulation, and strategy |

| |implementation, evaluation, and control. |

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|M2 Human Resources and |Understanding how to manage HR and personnel, getting an overview of the HR function and personnel |

|Management |management through lectures, group work, and business case analysis are the targets of this module. After |

|2 credits |a Global HR and Management presentation, themes such as activities and legal issues, recruitment, |

| |training, and competency management will be discussed. |

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|M3 Distribution Channels and |This module aims to explain how distribution channels create utility, improve exchange efficiency and help|

|selling |match supply and demand; how retail firms can be classified, the nature of channel cooperation, conflict |

| |and competition. |

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|M4 Marketing and web-marketing|Topics covered in this course include an overview of different marketing functions (consumer and the |

|2 credits |professional markets), segmentation, business strategy and competition, market studies, marketing mix and |

| |operational marketing, and new opportunities for internet. Supports include books, articles, and case |

| |study; a large part of student interaction is expected. |

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|M5 Project Management |In order to provide an understanding of the strategic planning process and project management, themes such|

|2 credits |as project definition, pre-investigation, business case and launching will be brought up. Organizing, |

| |follow-up, communication, and risk management will be covered, as well as managing the project team and |

| |managing changes. The “plus” of this course being a case study with a concrete project to manage. |

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|M6 Purchasing Management |The purchasing process, purchasing market research, sourcing strategy and negotiation techniques, and |

|3 credits |purchasing and supply chain management will provide an overview of the role of purchasing within a |

| |company. |

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|M7 Finance |The importance of finance and accounting in the management of a company will be demonstrated through the |

|2 credits |following topics: the use of accounting for management control, international financial and accounting |

| |standards, accounting and finance in international trade, and finally, international financial management.|

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|Part 3: Business Game |

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|M1 Two-day integration seminar|In order to asses the level of the students, help the get to know each other, and their new environment, |

|at the beginning of the course|this integration seminar includes a 1 day snowshoe trekking outing in the mountains with the lecturers, |

|0 credits |ending with a typical meal in a restaurant. A second day of exchanges provides a canvas for interaction |

| |with the lecturers and the French students. Finally, a culture-shock assessment allows the students to |

| |express their expectations and preconceptions. The result of this pre-assessment will be used at the end |

| |of the course to measure the outcome of their stay. |

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|M2 Case study at the end of |This case is organized in cooperation with local companies, where the students, in groups of 4or 5, assist|

|the course |the company in exploring a new market (full marketing research and comprehensive marketing plan). It gives|

|5 credits |the students the opportunity to put into practice what they have learned throughout the semester. It also |

| |provides opening for feedback and assessment of the course and of the student’s stay. |

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|Part 4: Introduction to wine |

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|This optional course aims at giving students an understanding of the wine culture in France through theoretical tuition and workshops |

Note that minor changes to this programme can occur.

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[1] Tuition fees amount to 2000 euros; fees are wavered to students of partner universities.

[2] For information and registration for this next session, contact directly Isabelle Rufflé isabelle.ruffle@iut2.upmf-grenoble.fr

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