Part 1: Marketplace Situation Analysis

Weaknesses Damage Benefit Cost Time Window Total Poor customer service reputation 3 - 3 3 9 While brand awareness is high, brand affinity is low 2 - 3 3 8 Low satisfaction level of relationship constructs in many aspects 3 - 2 2 7 Poor communication between employees 2 2 2 6 Focused on profitability at the expense of customer experience 3 - 2 3 ... ................
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