David Eccles School of Business
David Eccles School of Business
Outline for MGT6052 Business Communication Fall 2006
Professor: Kathryn A. Cañas, Ph.D.
Section Two—Every other week all semester: Total of 15 Class Meetings
Week One—Introductions and Advanced Public Speaking
Monday, August 28
• Introductions: What would surprise us about you?
• Discussion of course, assignments, activities
• Discussion: Effective communication skills—how important?
Wednesday, August 30
• Lecture/Discussion: Advanced Public Speaking I
• Reading Due: Nick Morgan’s “The Kinesthetic Speaker: Putting Action into Words”
• Reading Due: Jay A. Conger’s “The Necessary Art of Persuasion”
Week Two—Advanced Public Speaking
Monday, September 11
• Lecture/Discussion: Advanced Public Speaking II
• Reading Due: “Storytelling: That Moves People” (A Conversation with Screenwriting
Coach Robert McKee)
• Exercise: Tell us a story: “My scariest, most embarrassing, or funniest moment”
Wednesday, September 13
• Activity: The Elevator Speech (10 percent)
Week Three—Written Communication
Monday, September 25
• Guest Panel: “Testimony from Successful Entrepreneurs: Effective Communication and Leadership”
Wednesday, September 27
• Lecture/Discussion: Written Communication I
• Reading Due: John Clayton’s “The Ten Principles of Good Business Writing”
Week Four—Written Communication
Monday, October 9
• Lecture/Discussion: Written Communication II: The Cover Letter
Wednesday, October 11
• Peer Evaluations of Written Assignment—The Cover Letter
(Please bring hard copy of assignment for peer review)
Week Five—Effective Coaching
Monday, October 23
• Lecture/Discussion: Effective Coaching I
• Reading Due: Marshal J. Cook’s Effective Coaching—Chapters 1 to 6
• Reading Due: Holly Weeks’ “Taking The Stress Out of Stressful Conversations”
• Film Analysis: “Hoosiers”
• Written Document Due (20 percent)
Wednesday, October 25
• Lecture/Discussion: Effective Coaching II
• Reading Due: Marshall J. Cook’s Effective Coaching—Chapters 7 to 13
• Film Analysis: “Hoosiers”
Week Six—Effective Coaching and Meeting Management
Monday, November 6
• Interpersonal Problem-Solving Role Play (10 percent)
(Please prepare for role play; all students are videotaped)
Wednesday, November 8
• Lecture/Discussion: Facilitating/Meeting Management (Guest Speaker)
Week Seven—Individual Persuasive Presentations
Monday, November 20
• Individual Persuasive Presentations (25 percent)
• Speech Outline (10 percent)
(This includes a five-minute speech, Q&A, verbal and written feedback, and videotaping)
Wednesday, November 22
• Individual Persuasive Presentations (25 percent)
• Speech Outline (10 percent)
(This includes a five-minute speech, Q&A, verbal and written feedback, and videotaping)
Week Eight—Individual Persuasive Presentations
Monday, December 4
• Individual Persuasive Presentations (25 percent)
• Speech Outline (10 percent)
(This includes a five-minute speech, Q&A, verbal and written feedback, and videotaping)
NOTE: The Communication Skills Self-Assessment is Due During Final’s Week (25 percent)
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