Predicting The Effectiveness Of Product Placement: A Study ...
Predicting the effectiveness of product placement: a study on the execution strategy and impacts on hierarch of effects. Stella So Lai-man, Susanna Kwok Wai-yee. ... A 20-minutes video tape featuring two Chinese TV soap operas with two different product placement clips and regular commercials are recorded. In order to avoid subjects who may ... ................
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