Bibliography for Advertising and the Art of Persausion , © J
Stanton, John L. Jeffrey Burke "Comparative Effectiveness of Executional Elements in TV Advertising: 15 . versus 30- Second Commercials" Journal of Advertising Research, Nov/Dec 1998 7-14. Stephens, Nancy "The Effectiveness of Time-Compressed Television Advertisements With Older Adults" Journal of Advertising 1982 11(4), 4855 ................
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