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WJEC LEVEL 1 / 2 AWARD AND CERTIFICATE IN RETAIL BUSINESS

UNIT 2: Retail Business Check List

| |

|Forms of retail business | |

|Forms of ownership | |

|Aims and Objectives | |

|UK business environment | |

|Locations | |

Methods | | | | | | | | |Marketing initiatives

• Market research

• USP

• Branding

• Pricing Strategies | | | | | | | | |Advertising

• Digital advertising

• Social media

• Blogs

• Mobile advertising

• Point-of-sale advertising | | | | | | | | |Sales promotion

• BOGOF

• Discounts

• Better value

• Customer loyalty cards

• Competitions

• Free gifts

• Product trials | | | | | | | | |Direct marketing | | | | | | | | |Diversification | | | | | | | | |Staff training | | | | | | | | |Using stakeholder support, e.g. lobbying | | | | | | | | |New retail channels | | | | | | | | |Improvements to store /shops | | | | | | | | |Percentage change | |Formula | | | | | | |

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