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Jason Kramer

Amanda Hirsch

Managing Director

Vice President

Founder and managing director of Vital

Findings with 18 years of previous

market research experience as an

executive at Activision, Lieberman

Research Worldwide, Nielsen and

Interpret

Leader of Vital Findings¡¯ R&D efforts,

developing new methods for using visual

questions to improve data accuracy, new

approaches to segmentation and

customer lifecycle research, and new

methods for evangelizing research

results through information design

Passionate about delivering business

consulting solutions using the tools of

consumer research

Vice President and leader of

Vital Findings' global brand and

advertising research practice

Over 14 years of market

research experience leading

teams in qualitative and

quantitative methodologies with

expertise in both large scale

tracking programs as well as

highly custom projects

Close consultant to a wide

variety of clients including HP,

Intel, Levi¡¯s, Uber, Eddie Bauer,

Deckers Brands (UGG),

eHarmony, Starbucks, and Las

Vegas Sands

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Touch Mouse Ownership

17%

ORIGINAL DATA

6%

VQD DATA

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ORIGINAL TEXT QUESTION

VISUAL EXPLANATION

CLICK TO WATCH:



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