DHP Promotions Utility Marketing Content



DUCTLESS PROMOTION Non-Branded MessagingWeb/Newsletter/Email Copy for UtilitiesThe messaging below can be customized and used to communicate non-branded promotions to your customers. BRAND-NEUTRAL OPTION 1Increase your comfort and savings this winterKeep your home cozy this winter with an efficient ductless heating and cooling system. These advanced two-in-one systems can save you up to 50% on electric heating and keep your home comfortable all year long. [Plus, you can get a rebate up to $$$ from us and up to $$$ in manufacturer discounts.] Buy one now and save all winter long. Learn more about current promotions at promotions.BRAND-NEUTRAL OPTION 2Invest in keeping your home cozy all year longWinter is the perfect time to prepare your home for the chilly days ahead with an energy-efficient ductless heating and cooling system. These advanced two-in-one systems can save you up to 50% on electric heating when it’s chilly and keep you chill when it gets hot again. Invest in your long-term comfort [with a $$$ rebate from us]. Visit promotions to view current promotions.BRAND-NEUTRAL OPTION 3Feel the Difference This WinterWith a new energy-efficient ductless heating and cooling system, you’ll feel a difference in the comfort of your home and the contents of your wallet. That’s because these two-in-one systems can save you up to 50% on electric heating costs. Plus, you can save hundreds upfront with rebates up to [$$$] and manufacturer discounts. Learn more about current promotions at promotions.Suggested Social Media Posts for UtilitiesDesigned to drive consumers to the promotion, these posts give your followers a direct call to action. Feel free to customize these posts to reflect your utility’s brand voice, or just copy and paste. The copy [in brackets] can be either customized or deleted. Keep Twitter posts to 117 characters (links take up 23 of the 140-character limit), and try to keep Facebook posts as short as possible. We recommend including an image with every post. You can also find ductless system lifestyle and product imagery in the Project’s online image library – the password is Ductless4Life. DateFacebookTwitterWinter MessagingBrand-Neutral Option 1It’s time for your home comfort to turn over a new leaf. Switch to an energy-efficient ductless heating and cooling system and save 50% on your electric heating costs, and get cooling for the hot summer months. [Plus, get a rebate up to $$$] view current promotions at promotions. Brand-Neutral Option 2Goodbye fall, hello winter. It’s the perfect time to upgrade to an energy-efficient ductless heating and cooling system. You’ll save up to 50% on electric heating costs [plus you may qualify for our $$$ rebate]. View current promotions at promotions.Brand-Neutral Option 3The weather is changing, and so are the savings. Prep for the season with [up to $$$ in rebates] on a new ductless cooling and heating system. You could save up to 50% on electric heating costs. View current discounts at promotions.Brand-Neutral Option 1Cut electric heating costs up to 50% this winter with a new ductless heating and cooling system. View current promos promotions.Brand-Neutral Option 2The weather is changing, and so are the savings. Prep for the season with [up to $$$ in rebates] on a new ductless cooling and heating system. You could save up to 50% on electric heating costs. View current discounts at promotions.Winter MessagingBrand-Neutral Option 1Prep your home for winter—and next summer—with an energy-efficient ductless heating and cooling system. You’ll cut your electric heating costs by up to 50% [and get a rebate up to $$$]. View current promotions at promotions. Brand-Neutral Option 2This winter, be grateful for cozy nights and big savings. When you invest in a new ductless heating and cooling system, you’ll cut your electric heating costs by up to 50% [plus get a rebate $$$ from us]. View current promotions at promotions.Brand-Neutral Option 3Temperatures are dropping, and so are prices for an efficient ductless heating and cooling system. It could save you up to 50% on electric heating costs. [Get a $$$ rebate and] view current discounts at promotions.Brand-Neutral Option 1Say thanks to up to 50% lower electric heat bills with [a $$$ rebate] on efficient ductless heating and cooling systems. promotionsBrand-Neutral Option 2Give thanks for up to 50% lower electric heating costs. Buy an efficient ductless heating and cooling system. Save now: promotionsBrand-Neutral Option 3Stay cozy all year long and cut electric heat costs by up to 50% with a ductless heating and cooling system. Visit promotions ................
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