TEDtalks X (working title) - TEDxYouthFortWorth
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TEDxKids and TEDxYouth Toolkit
Congratulations! You are now a TEDxKids or TEDxYouth licensee, entrusted with helping spread TEDTalks across the globe. In the spirit of TED and Ideas Worth Spreading, we trust you will nurture the TEDxKids/Youth brand and passionately help it grow.
This TEDxKids/Youth Toolkit contains the tools for hosting a successful TEDxKids/Youth event. Use as much or as little of this Toolkit as you need, depending on what works for your event.
What happens at each TEDxKids/Youth event depends greatly on you. TEDxKids/Youth events can be held in homes, workplaces, schools, universities, libraries or public theaters. Events may last just an hour or extend to a full day; they may include a dozen attendees or several hundred. Some TEDxKids/Youth events will focus solely on recorded TEDTalks while other will be hosted around the live stream of another TEDxKids/Youth event. Others will include short talks from live speakers. Some TEDxKids/Youth events will be organized by adults, others by kids. We encourage each TEDxKids/Youth event to have its own structure and personality.
We have a series of TEDxKids and TEDxYouth case studies. Please visit to get some ideas of what others have done.
As a TEDxKids/Youth event organizer, it is important that you describe both the TEDxKids/Youth program and your TEDxKids/Youth event clearly in all communication with speakers and attendees. This will set the tone and expectations for your event and eliminate any confusion.
In planning and producing TEDxKids/Youth events specifically designed for and/or by kids or youth, we know you will face specific situations that are unique to these types of events. Our hope is that this toolkit will both address the universal guidelines to planning TEDx events, and also help you with the development of your TEDxKids/Youth event. In addition to the TEDxKids/Youth toolkit we have also set up a Google group. If you would like to participate in the conversation around TEDxKids and TEDxYouth events, please email tedx@.
TEDxKids/Youth is a large-scale experiment. In addition to hosting your TEDx event you may want to consider joining other TEDx’ers by participating in TEDxYouthDay, a series of youth events occurring on November 20th – Universal Children’s Day. For more information on hosting an event on TEDxYouthDay, please see page 42 of this document. You can also visit .
We are excited you are on board. Your ongoing suggestions and feedback will help to improve and grow this mission. All comments or suggestions are welcome: please email tedx@.
Table of Contents
TEDxKids/Youth: GETTING STARTED 5
Choosing Your Audience 5
TEDxKids/Youth VENUE 7
Venue Recommendations for Smaller TEDxKids/Youth Events 7
Venue Recommendations for Larger TEDxKids/Youth Events 7
Outside the Auditorium (optional) 7
Miscellaneous Considerations 7
TEDxKids/Youth HOST 8
Hosting Onstage 8
Other Ideas 8
TEDxKids/Youth PROGRAM 9
Program Structure 9
Content 10
TEDxKids/Youth SPEAKERS 12
Choosing Speakers for your Program 12
Identifying your Speakers 12
Preparing your Speakers 12
Speaker Slides 15
Less is More 15
Image Size 15
Title Safe 15
Text Size 15
Text Clarity 15
Background 15
Graphs, Graphics and Photos 15
Five Examples 16
Technical 16
Technical Specs 16
TEDxKids/Youth SPEAKER INVITATION 17
TEDxKids/Youth SPEAKER PERMISSION RELEASE FORM 20
TEDxKids/Youth LOGOS AND BRANDING GUIDELINES 21
TEDxKids/Youth PR & MEDIA GUIDELINES 23
Publicizing Your TEDxKids/Youth Event 23
Press Releases 23
Creating a Media Section on Your Website 24
Having Media Attend Your TEDxKids/Youth Event 25
TEDxKids/Youth Social Media Strategy 25
Facebook 25
Twitter 26
Other Social Media Platforms 26
TEDxKids/Youth INTRODUCTION VIDEO 27
TEDxKids/Youth ATTENDEE APPLICATION 28
Streaming TEDTalks from 30
Download your playlist of TEDTalks from for free 30
How to translate/subtitle your TEDxTalks 30
How to film your TEDxKids/YouthTalks 31
TEDxKids/Youth WEB TOOLS FOR ORGANIZING YOUR EVENT 33
TEDxKids/Youth POST-EVENT CHECKLIST 34
TEDx TRANSLATION OPTIONS 38
TEDx SPONSORSHIP GUIDELINES 39
Basic Guidelines for all TEDxKids/Youth Partner Events 39
TEDxKids/Youth Events with Less than 100 People 39
TEDxKids/Youth Events for More than 100 People 39
Sponsor Packages (For Events Over 100 People) 40
Sponsorship Placement on Licensees Print, Video and Web Materials 40
For print 40
For web 40
Become a TEDxKids/Youth Mentor 42
Emotional Mentor 42
Logistical Mentor 42
Become an Ambassador 42
TEDxKids/Youth: GETTING STARTED
OK, so now what? You’ve been granted a license to host a TEDxKids/Youth event, but what does that mean? The good news is that as long as you operate within the spirit of the TEDx program and abide by the TEDx guidelines outlined in this document, it’s pretty wide open!
Some examples of ways TEDx organizers are envisioning TEDxKids/Youth programs include:
• Events designed BY students FOR students in a particular school
• Events coordinated by adults for students in a particular school
• Events designed to bring together diverse groups of students from a broad range of schools and community-based programs
• Events with either all-student audiences or a mix of students and adults
• Events for middle, high school or college age students
• Programs that take place during school hours, nights, weekends and holidays
• Programs that bring kids onto college campuses and classrooms
• Speaker line-ups featuring all kids/youth speakers or a mix of adults and student speakers
• Events with an informal drop-in format, like a lunch talk series
• An after school program in which TED Talks are the spring board for action projects
• A course in which students study the form and function of TED Talks and then deliver their own
As you can see, it really comes down to what works best for your event in your particular scenario. Please spend time thinking about your end goals, and think about what makes the most sense early on! Time spent up front outlining some basic parameters about audience and speaker line-up will save you countless hours mid-course.
Choosing Your Audience
• The key to a successful TEDxKids/Youth event is an interesting, diverse audience. We recommend you carefully curate your audience.
• It is optional to have your attendees fill out a registration application or complete some sort of qualifying activity in order to attend (i.e. an essay competition).
• In some cases TEDx organizers have had students commit to x number of hours of community service in order to attend
• At the very least, all attendees should RSVP.
• Arrange the day so all students and chaperones can participate in ALL activities. Coming late or leaving early not only disrupts the experience of the students on a different time schedule, but is also distracting to the rest of the audience.
• What should the students to adults ratio be? How many chaperones will you require per group of students? Will the students and chaperones sit together or will you request the chaperones sit separately or in a simulcast room?
• Have a clear idea of the make up of the audience, and be able to describe that idea to speakers so they can connect with your audience.
• Consider issues of inclusion. Who will have access and how will they learn of your event? What are the best means of reaching your target audience?
• Keep in mind: If you are planning on curating an audience under 13 years of age, please make sure your event is COPPA compliant .
Here are some additional thoughts on various event sizes and structures for your TEDxKids/Youth event:
TEDxKids/Youth in the Classroom or Cafeteria: An event at a middle school or high school. For ideas, visit
• 10-50 students
• 1-2 hours
• Themes such as TEDxKids/Youth Science Night or TEDxKids/Youth School Lunch hour
• Format: view TEDtalks from
TEDxKids/Youth at School: A large event, or a smaller seminar, on a school campus.
• 10-100+ students and attendees
• 2-3 hours, or a half-day event
• Format: reflects the general TEDx format with TEDtalks, live speakers, performance interstitials, conversation breaks, and food.
• Option to live stream this event.
TEDxKids/Youth Conference A large event in a museum auditorium, theater or local hall. For an example, visit .
• 100 people
• Half-day conference, one-time or annual event
• Please keep in mind, to host a TEDxKids/Youth event with over 100 attendees you do need to have attended to an official TED conference.
• If you are organizing a TEDxYouth or TEDxKids viewing party around TEDtalks from only, or around another TEDx licensees live stream there is no limit to the size of your audience.
TEDxKids/Youth VENUE
Venue Recommendations for Smaller TEDxKids/Youth Events
• Use a high-quality screen for viewing TEDTalks and speaker slides.
• For best viewing, darken the room and try to block out background noise.
• Think carefully about seating. Make sure everyone can see the screen and speaker area.
Venue Recommendations for Larger TEDxKids/Youth Events
• Select an intimate venue. The venue should be wide rather than deep, with the shortest possible distance to the stage.
• Ballrooms are not recommended unless you can add a riser for speakers.
• University, corporate and municipal auditoriums tend to work best; most of these venues will have some built-in infrastructure.
• Venue should have:
o Ability to project and view video
o Location for food and beverage setup
o Conveniently located bathrooms
o Exhibit space
o Space for lunches and other events
o Good acoustics/audio
Outside the Auditorium (optional)
For large events, consider designating areas outside the main auditorium for art, science exhibits, hands-on experiences, and overflow seating.
• TEDxKids/Youth Lab: Sponsors pay to be in the TEDxKids/Youth Lab. This is an area for attendees to try out new software, gadgets, technologies and products. This is also an idea place to set up creative ways for kids to connect with each other during breaks.
• Bloggers’ Alley: During TED, we discourage laptop use in the main auditorium. Consider setting up a dedicated bloggers' area outside the auditorium, with desks and power outlets.
• Simulcast Lounge: If you anticipate a large crowd, set up monitors outside the main auditorium. An additional plus at a TEDxKids/Youth event is the opportunity to encourage chaperones and adults to sit in the simulcast lounge, thus really driving home the sense that the TEDxKids/Youth event is designed for the students in attendance!
• Quiet Spaces: Students often need time to process the incredible amount of information that is disseminated during a TEDxKids/Youth session. It is helpful and strongly encouraged to consider cultivating space where students can go to have reflective time during the breaks. Out door space is ideal.
• Environment: Put up posters of your speakers outside the auditorium. It will help your audience recognize the speakers during the breaks.
Miscellaneous Considerations
• Find out whether your venue is union or non-union. This will impact your budget.
• Lunches and snack should be healthy. Consider having fruits, vegetables, milk, etc. We do not recommend soda, candy or anything with sugar.
TEDxKids/Youth HOST
Hosting Onstage
The following are some recommendations to share with the person who will host your TEDxKids/Youth event. Select your onstage host(s) carefully. The person who runs the conference and curates the program does not have to be the onstage host.
It’s important to find someone who will bring energy to the room and will be able to bring the audience back to attention after a particularly high-intensity talk or performance or re-engaging the audience if a speaker fails to keep their attention. A sense of play is a key characteristic of your TEDx host. Try to select someone who can infuse a sense of fun while still explaining and connecting the kids to the speakers and subject matter.
Some key messages for your onstage host:
• It is key the host sets the tone from the get go. The host needs to win over the kids immediately.
• Keep speaker and video introductions short. It helps to have a printed or online program with full bios so introductions can be kept to 30 seconds or less.
• Keep speakers on track; don't hesitate to redirect them.
• Also, keep your audience on track! It’s the host(s)’s job to give each speaker a clean slate at the start of each talk. As such, it’s the host job to “reset” the audience after each speaker.
• Let the audience draw the connections between presentations. You don’t need to draw inferences from the talks.
• Only in rare circumstances should the host do any Q&A.
• It’s a great idea to have a few “back pocket” flash cards on topics to discuss in case of a technical glitch. It can be housekeeping items or a funny story about something that happened during the planning of the event. This could include getting some of the kids up on stage to participate in some quirky activity. For example, ask a couple of kids to come up on stage and answer a question like: “My mother does not know…”
• Don’t leave your speakers hanging onstage! If a speaker’s technology fails, your host should go onstage and offer them an “out” so the event takes the flack…NEVER the speaker!
• Important: Keep speakers on time – no talk should run over the allotted time.
• We recommend 9-12 minutes (NOT 18 munites) as the maximum time for TEDxTalks at TEDxKids/Youth events. Shorter talks are welcome as they help to pace the program and also keep the attention of the kids/youth.
Other Ideas
• Mentor Program: Reach out to those who have hosted TEDxKids/Youth events before for advice and assistance. Find a list of mentors organized by region on the TEDx Organizers wiki : )-List-of-TEDx-Mentors/ or join the TEDxKids/Youth Google Group at (to join the Google Group, you must request an invitation using either a Gmail account or a Google account).
TEDxKids/Youth PROGRAM
Consider choosing a broad theme for your TEDxKids/Youth event … a common thread that ties your live speakers, TEDTalks and performances together and helps the ideas flow one into the next. Past TED themes have included:
• The Great Unveiling
• The Big Questions
• Icons. Geniuses. Mavericks.
• Inspired by Nature
• The Pursuit of Happiness
Keep the theme of you TEDxKids/Youth event fun and relevant. Get advice from kids. Listen to what is relevant in their lives and what and who they would like to hear from.
Regardless of whether you are a group of kids or adults organizing this event, you may want to reach out to the kids in your community and crowd source the theme. The more you are able to get kids participating from the outset, the better. Create a sense of wonderment……..
Program Structure
To capture the spirit of a TED conference, we recommend you follow the TED program structure – it has been developed over 25 years of TED. For a detailed full-day, half-day and 3-hour TEDxKids/Youth event schedule with timings, see the sample programs on the TEDx Community PB Wiki at . The following are some basic guidelines:
• No keynotes – all speakers are equal.
• No panel discussions.
• No Q&A.
• No podiums.
• Use a mix of talk lengths. Going from 12 minute talks to three minute talks to nine minute talks keeps the audience engaged more than just several back to back talks of the same length.
• Consider including several processing breaks. The audience remains seated but is asked to turn and talk to their seatmate in response to an open-ended question pertaining to some aspect of the session (2-3 minutes).
• Important: Generous breaks between sessions (60-75 minutes long) are a vital part of the TED experience. Your audience needs the time to think about what they've seen and to share their thoughts with other students and interact with speakers.
• No sessions longer than 105 minutes. For TEDxKids/Youth events, consider making the sessions even shorter (90 minutes)!
• Pad each session with 15 minutes – it is inevitable you will run over.
• Important: Don’t over program – it is stressful for you and for your audience. A successful event is one that is paced throughout the day and has sufficient breaks for your speakers and attendees.
• Include kids in the program: Audience/kids participation is fun and helps keep kids engaged. Invite random kids up on stage and have them answer a question or take part in an onstage activity/performance.
Remember to draw in and engage your attendees. By adding a few simple elements to your pre-event and event program, you can make your event so much more dynamic. For example:
A TEDxKids/Youth ramp-up activity: Hosting an assembly, lunch or afterschool/early evening activity before the TEDxKids/Youth event gives you a chance to build enthusiasm and interest with your potential audience. This could be a way to introduce the event to the community and to encourage applications.
A TEDxKids/Youth pre-conference activity: Hosting an activity before the TEDxKids/Youth event gives your audience a chance to bond. An informal gathering is recommended – ice breakers and group activities give future event attendees a chance to get to know one another.
Including dynamic content: If you’re not inviting speakers, have your host oversee some live, local state content, such as a live musician or band performing during breaks. Showcase compelling interactive exhibits in the main or break areas of your venue. Tech demos, interactive art exhibits and brainstorming areas (complete with whiteboards), all work well.
Offer engaging activities during breaks: Not only does this help people to connect, but it’s nice to be able to walk around after sitting for a while. Suggestions include: hands-on workshops, physical activities such as exercise or yoga and collaborative projects where you create songs, art, stories or videos.
Content
Consider using music as a lead-in when attendees are entering and leaving the room. Using powerful music as background music is bound to inspire and excite your attendees.
Within each session, you'll want a mix of topics.
• Start with big topics – the universe, the future, global ideas, etc.
• You'll want to open minds right from the start, so be sure you have a very strong beginning.
• Your first speaker or TED talks video should pull the audience in. Keep it short and dynamic.
• Save the most emotionally inspiring speakers and TEDTalks for the end.
• Students react well to talks that are participatory and/or convey some sense of wonder. Great talks to reference are Art Benjamin’s TEDTalk on Mathemagics () or Ray Zahab talking about trekking the South Pole ().
• Consider speakers who have adopted slightly unusual career choices who can articulate their passion for them
• At least 25% of your content must be talks from . We have listed some of our favorite talks that we believe appeal to a youth audience here:
• Include Youth/Kids speakers; they do not have to give talks. Improv moments from audience members are great. Demos are fantastic and natural for young people. Where to find them? There are regional competitions of every sort in every country in the world. Champs make good interviews (spelling bee, saxophone, hacky sack, skateboarding...).
To give you an idea, here’s the program line-up from TED 2009 Long Beach. Keep in mind, this program is for an adult audience. Many additional nuisances need to be taken into consideration when programming for a youth audience:
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TEDxKids/Youth SPEAKERS
TED does not help TEDxKids/Youth partners identify and secure speakers.
TED does not pay speakers and we ask that TEDxKids/Youth events do not pay their speakers either.
Up to 75% of your TEDxKids/Youth program can consist of original speakers. Having a live speaker is a great way to amplify the impact of your TEDxKids/Youth event.
Choosing Speakers for your Program
• Speaker content should fold under the event theme and be ordered in such a way to create a journey for the audience
• Have one person lead the speaker selection process.
• Build a diversity set of demographics, ethnicities, backgrounds, and subject matter.
• As a youth event, it is key that a percentage of live speaker are kids
• Mix shorter talks and demos with longer talks.
Identifying your Speakers
Keep the mix of speakers broad. Seek out extraordinary voices in your community who have a unique story or an unusual perspective or careers and have a dynamic, passionate way of conveying it.
• Identify and invite new, local voices, rather than focusing on people who have spoken at TED before.
• Consider finding student speakers as well as adult speakers. For example, TEDxMcGill made a commitment to having 50% of their talks be given by students while the other 50% consisted of professors, alumni, and other invited guests.
• Find speakers who have something new to talk about or who can present the work they're known for in a new light.
• Look for new perspectives that the global community may not have access to.
• Identify a few big-name speakers and invite them early.
• If it's at all possible, try to hear your speakers talk before you invite them. (Look for audio or videos online.) If you can't, an exploratory phone call can often tell you what you need to know.
Preparing your Speakers
VERY IMPORTANT: Plan on spending time with all your speakers to help them prepare for their TEDxKids/Youth presentations. This will make a huge impact on the quality of their talks. Let them know:
• Talks should not go over the time allotted.
• Speakers should sit in the audience and enter the stage from the audience.
• Speakers are encouraged to stay for the whole conference and to mingle during breaks.
• Speakers should prepare a TED-style presentation – focused and sharpened for your specific and unique audience. Recommend a few TEDTalks for them to watch. They may wish to read a book such as Garr Reynolds' Presentation Zen or Nancy Duarte's Slide:ology.
• They are speaking to a youth audience and should keep this in mind at all times when preparing their talk.
• Consider finding speakers who can talk on issues that might be of interest to kids. For example, environmental issues, exploration, community service, research, the physics of action heroes, science in movies, talks that involve listening and seeing things – optical illusions, hidden musical elements.
• The Arts are an important aspect of learning, so performances by youth participants is appropriate – encourage young performers to set up the work they are to perform so the audience listens or watches with greater understanding and appreciation.
• Encourage speakers to focus on one unique aspect of their life story and not to cram their whole life into 12 minutes. Go deep rather than broad.
• Encourage them to take emotional risks.
• Give each speaker a copy of the Tips for TEDx Speakers (located on the following two pages).
• Reiterate: absolutely no corporate plugs from the stage and no company videos. Have corporate executives focus in on a personal story or a unique vision of the future.
• Sponsors cannot present from the TEDx stage at any time.
• Take a look at the Best Practices section on our Resources Page for more tips on preparing speakers .
• If you are having kids speak, consider the following:
o Walk them through the format of a TEDtalk and help them define their outline.
o Make sure that they keep it personal and on message.
o Make sure that they remember they are telling a story.
o Encourage them to break away from “giving a speech” and “share an idea” Instead.
o Tell them to speak with your audience and not to them. For example, ask rhetorical questions throughout the talk ("So what would that mean...?"). Ask actual questions throughout the talk ("Does anybody here know what...?").
o Make sure they smile. Make eye contact.
o Encourage them to move around the stage when they can and be as energetic as possible.
The TED Speaker Commandments
These 10 tips are the heart of a great TEDTalk.
1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.
2. Show us the real you. Share your passions, your dreams ... and also your fears. Be vulnerable. Speak of failure as well as success.
3. Make the complex plain. Don't try to dazzle intellectually. Don't speak in abstractions. Explain! Give examples. Tell stories. Be specific.
4. Connect with people's emotions. Make us laugh! Make us cry!
5. Don't flaunt your ego. Don't boast. It’s the surest way to switch everyone off.
6. No selling from the stage! Unless we have specifically asked you to, do not talk about your company or organization. And don't even think about pitching your products or services or asking for funding from stage.
7. Feel free to comment on other speakers, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!
8. If possible, don't read your talk. Notes are fine. But if the choice is between reading or rambling, then read!
9. You must end your talk on time. Doing otherwise is to steal time from the people that follow you. We won’t allow it.
10. Rehearse your talk in front of a trusted friend ... for timing, for clarity, for impact.
Speaker Slides
These tips come from TED's Director of Film + Video, Jason Wishnow:
Less is More
A single, strong, graphic image or succinct line of text will tell your story better than a crowded collage or packed paragraph. Remember, people need to process everything you’re saying while simultaneously absorbing your slides. Rather than one complex slide, show several slides, each with one idea, image or data point.
Please eliminate slides that are essentially Headline + Bullet-Points. These can get very tired.
Image Size
Please design your presentation to fit within any of the following specs
WIDESCREEN HD (16:9 aspect ratio) : 1920x1080 (hi res)
WIDESCREEN HD (16:9 aspect ratio) : 1280x720 (low res)
SQUARESCREEN (4:3 aspect ratio) : 1024x768 (hi res)
SQUARESCREEN (4:3 aspect ratio) : 800x600 (low res)
Title Safe
Please keep a 10%-20% margin around your text, much as you would when typing on a piece of paper. This ensures that everyone will be able to read your slides.
Text Size
You rarely need more than six lines of text on a slide. Often, only a line or two will do.
Slide image size Minimum font size
1024 x 768 28 pts
800 x 600 24 pts
1920 x 1080 (wide) 40 pts
1280 x 720 (wide) 28 pts
Text Clarity
Sans-serif fonts (like Helvetica) are easier to read at a distance than serif fonts (like Times New Roman).
Background
A simple, elegant background behind your text should be used to complement and enhance the readability of your words. If using a dark or black background, you may want to make the text bold.
Graphs, Graphics and Photos
Use high-resolution pictures and graphics. Full-quality photos from a digital camera will look better than images pulled off the web.
You must properly license all images for TED’s use in worldwide video and web distribution. Don’t grab images from the web unless they are clearly licensed under Creative Commons for use.
For data graphs or charts, be sure to follow the minimum font size guidelines above for all text, including labels on x- and y-axes and data points.
Five Examples
Five presentations featuring clean, crisp, effective design that worked live at TED, and also online.
John Doerr - Profit and Salvation in Greentech (2007)
Al Gore - 15 Ways to Avert a Climate Crisis (2006)
Larry Lessig - Creativity and the Law (2007)
Erin McKean - Redefining the Dictionary (2007)
Rives - 4 a.m. (2007)
Technical
To avoid last-minute glitches with your presentation onsite, font files should be embedded in your presentation file.
Technical Specs
You will need to communicate your venue's technical details clearly to speakers at your TEDxKids/Youth event. You should know:
• The resolution and aspect ratio of your projector
• The aspect ratio of your screen
• The version of PowerPoint and Keynote running on your house computers
Load all presentations onto one or two house computers, rather than asking each speaker to run their slides from a personal laptop. This ensures compatibility, and helps to speed transitions between presenters.
If your speakers feel they need to use their own systems, ask them to arrive on stage at the beginning of the break immediately prior to their session to connect and test. Make sure you ask them to bring all cables and adapters needed for video output (most Macs require an adapter). They must bring a backup presentation on disc or a Flash drive.
Video should be run from the house laptops. If you have to run from a DVD player, make sure the discs are in the correct format. All videos must be tested in advance.
TED conference speakers use a headset microphone. You may wish to explore this option, if your venue requires microphones. Designate a stagehand to help each speaker adjust their microphone before stepping onstage.
TEDxKids/Youth SPEAKER INVITATION
Below is an example of a TEDxKids/Youth speaker invitation. It is critical that you clearly explain TED and TEDxKids/Youth initiative and clearly describe your TEDxKids/Youth event.
Invitation to at TEDxKids/Youth@< >.
TEDxKids/Youth is a program of local, self-organized events that bring people together to share ideas worth spreading. At a TEDxKids/Youth event, TEDTalks videos and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDxKids/Youth, where x=independently organized event. The TED Conference provides general guidance for the TEDxKids/Youth program, but individual TEDxKids/Youth events are self-organized. What makes this event different from a traditional TED or TEDx event is this event is designed by or for a youth audience, aged x-y and may/will feature youth speakers and performers.
To learn more, please visit:
About TED
TED is an annual event where some of the world's leading thinkers and doers are invited to share what they are most passionate about. "TED" stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it "the ultimate brain spa" and "a four-day journey into the future." The diverse audience — CEOs, scientists, creatives, philanthropists — is almost as extraordinary as the speakers, who have included Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.
Dear ,
We would be delighted to discuss with you the possibility of having you join our lineup for our first TEDxKids/Youth conference.
TEDxKids/Youth will be held at [venue x] on [date x], running from [start time x] to [end time x]. The theme of our TEDxKids/Youth is [theme x]. Our audience will consist of [your audience x]. Confirmed speakers include [speakers x].
Your TEDxKids/Youth presentation should last just : long enough to say something of significance, but short enough to hold everyone's attention and to be easily watched over the Internet. While may be shorter than you're used to, this TED Youth format has proven a carefully prepared talk of this length can have astonishing impact. See for examples.
An additional benefit of speaking at TEDxKids/Youth is that your presentation will be made available online following the conference at TEDxKids/Youth[name] website, and possibly on , where some talks have been attracting audiences in the hundreds of thousands or even millions. All talks will be recorded at TV production quality. If you're unfamiliar with TED, here are a few talks worth checking out:
[ADD LINKS TO CHOSEN TALKS – Customize, and recommended TED talks for kids: ]
As a TED offshoot, TEDxKids/Youth events will be following many of the TED speaker rules. Speakers are banned from "selling from the stage," and there is strict enforcement of the clock. If you accept our invitation, we will offer further suggestions on how to tailor the perfect talk for our audience.
TED has never paid speakers to appear, but has always committed to creating an experience that's tremendously fulfilling and beneficial on all sides, and as a TEDxKids/Youth event we plan to do the same. TEDxKids/Youth will cover speakers' travel to and from [location] from any US airport and provide up to [X] nights of hotel accommodation.
Again, keep in mind your talk may reach a vast audience on the web. TED will select some TEDxKids/Youth talks to be released online and most are viewed by at least 100,000 people, and some by several million. Indeed, in aggregate, TED Talks have been viewed more than 300 million times worldwide. This exposure has transformed the careers of many TED presenters and performers, either by introducing them to larger audiences or recasting them in a new and thoughtful light.
[if you are planning on giving the speakers a gift bag or anything else mention it here]
TED is owned by a not-for-profit foundation whose mission is simply to spread good ideas to the world. Much of the content ends up being offered free online. TED is also home of the famous TED Prize, which grants its winners a wish to change the world.
We very much hope you will come and be part of TEDxKids/Youth .
Warmest wishes,
[Name]
Background
TED began in 1984 as a conference devoted to the converging fields of Technology, Entertainment and Design (hence its name). Over the years, the scope has broadened and the ambition level constantly raised. We now seek to bring together the world's leading thinkers and doers, no matter what field of endeavor they are working in. All knowledge is connected and TED has become the place where you can discover leading edge thinking in numerous fields, and how this relates to your own life and work. For many attendees, the result is: delicious, unexpected connections; extraordinary insights; powerful inspiration.
Past speakers and performers have included have included Nobel laureate Al Gore, architect Frank Gehry, primatologist Jane Goodall, musician Paul Simon, Amazon founder Jeff Bezos, Genomics pioneer Craig Venter, Tiananmen Square organizer Li Lu, biologist E.O. Wilson, playwright Eve Ensler, photojournalist James Nachtwey, Nobel laureates Paul Berg, Murray Gell-Mann and Jim Watson (of Watson & Crick), Lost producer JJ Abrams, jazz musician Herbie Hancock, Tipping Point author Malcolm Gladwell, eco-architect William McDonough, architect & sculptor Maya Lin, evangelist Billy Graham, cellist YoYo Ma, Segway inventor Dean Kamen, Google founders Sergey Brin and Larry Page, graphic designer Stefan Sagmeister, former president Bill Clinton, and leadership coach Tony Robbins.
We also seek out emerging artists, scientists and thinkers, introducing them to the TED community well before they hit the mainstream. After all, TED is about much more than famous names. It is about passion, laughter, beauty, ingenuity and ideas capable of changing the world.
Our presenters may run the world’s most admired companies or design its best-loved products; they invent world-changing devices, and create ground-breaking media. They’re trusted voices and convention-breaking mavericks, icons and geniuses. AND... TED’s audience is as extraordinary as its speaker line-up: Internet pioneers (including the founders of Google, Amazon, eBay), movie producers, architects, creative directors, CEOs, perhaps a dozen billionaires, authors, investors, celebrities, philanthropists and leading opinion formers of every kind. Indeed TED2011 sold out its 1,400 spaces a full year ahead of the conference.
What began as a for-profit endeavor, in 1984, was sold in 2001 to Chris Anderson's private foundation, devoted to leveraging the power of ideas to help make a better world. Since then TED has begun distributing its content online, free to the world, and has introduced the TED Prize, in which three individuals each year are granted "one wish to change the world" which they reveal at the conference. (see ).
There is much more about TED, and the foundation which owns it, at our website . Here are some pages you may want to check:
(the homepage for TEDx)
(media coverage of TED)
(speaker and attendee comments on TED)
(audio and video podcasts of the talks, mentioned above)
(7 minute Taste of TED Documentary)
TEDxKids/Youth SPEAKER PERMISSION RELEASE FORM
TEDx_______ PERMISSION RELEASE
Please complete this form, make copies for your records and fax/email to your TEDx[ ] contact: [ ]
TEDx______ (“TEDx______”) will be recording all the presentations at the TEDx______ event to be held [Date, Year] (the “Event”). TEDx_______ is operated under license of TED Conferences LLC (“TED”). Beyond the Event, the goal of both TED and TEDx ___, is to spread great ideas, by making these presentations freely and widely available to a global audience.
This release (the “Release”) will serve as our agreement concerning your participation at the Event. In consideration for the platform provided to you, and in support of the goal of “ideas worth spreading,” you grant TEDx_____, TED, and other entities — e.g., broadcasters — as TEDx_____ or TED may designate from time to time (collectively, the “TED Parties”) the right to record, stream, film and photograph your presentation at the Event (the “Presentation”) and to distribute, broadcast, edit, translate (as discussed below) or otherwise disseminate it, without any further approval from you, in whole or in part, throughout the world, in perpetuity, in any and all media now known or hereafter developed. This grant to the TED Parties includes, but is not limited to, the right to use the Presentation either alone or together with supporting information, such as your name, voice, photograph, likeness and biographical data (collectively, “Supporting Information”).
Examples of permitted uses of the Presentation and Supporting Information include displaying the Presentation on the TEDx YouTube channel or on TED’s website, ; broadcasting the Presentation on television; and distributing the Presentation on DVDs, mobile phones, films, and other video distribution channels, such as iTunes.
TEDx___ and TED encourage intelligent public debate around each presentation. Accordingly, your Presentation may be distributed under a “Creative Commons” license, which allows each distributed presentation to be re-published in non-commercial, non-derivative works, as long as appropriate credit is given and the presentation is not edited or distorted. By signing this Release, you acknowledge and agree that you do not object to the distribution of the Presentation by the TED Parties under a Creative Commons license.
TEDx___ and TED place a great emphasis on reaching a global audience. To achieve this goal, your Presentation may be translated into any language. Translators follow the guidelines established through TED’s Open Translation Project. By signing this release, you acknowledge and agree that you do not object to having your Presentation and Supporting Information translated in this way.
In addition, you understand and agree that: (i) TEDx__ and TED aren’t obligated to use the Presentation or Supporting Information in any way; (ii) you won’t receive any form of payment in connection with the use of the Presentation and/or Supporting Information; and (iii) you may not revoke the rights granted in this Release.
You affirm that: (i) you have the full power and authority to grant the rights and releases set forth in this Release; (ii) you are the sole author of the Presentation; (iii) you own all rights to the Presentation, including, but not limited to, all copyrights and trademark rights; (iv) you will advise TEDx____ in writing of all third-party material contained in the Presentation (to which you have not secured all necessary rights); and (v) use of the Presentation as permitted by this Release will not violate the rights of any third party.
If any third party claims that the use of the Presentation violates its rights, you agree to cooperate fully with TEDx__ and TED to defend against or otherwise respond to such claim.
This Release contains the entire understanding between you and TEDx___ regarding the Presentation and/or Supporting Information and may not be modified except in a writing signed by both of us.
Name (Signed)
Name (Printed)
Date
For people under the age of 18, a parent or guardian’s name and signature:
Parent/Guardian Name (Signed)
Parent/Guardian Name (Printed)
Date
This Release shall be exclusively governed by New York law without regard to choice-of-law principles. Any dispute concerning the Presentation and/or Supporting Information, or arising out of or relating to this Release, shall be resolved in the courts of the State of New York.
PLEASE SIGN, DATE & EMAIL/FAX to your TEDx[ ] contact at: [ ]
TEDxKids/Youth LOGOS AND BRANDING GUIDELINES
By becoming a TEDxKids/Youth licensee, you're being entrusted with a little piece of the TED brand – the TEDx label – in the hope that you will nurture it and grow it in the spirit of TED and Ideas Worth Spreading.
Communicating a clear message regarding your TEDx event and how it relates to TED is a crucial first step. The Branding Guidelines PDF is a comprehensive document that should answer your questions about messaging and branding. It covers how to use the TEDx logos, complete specifications for print and screen applications, website branding, marketing and PR suggestions. Remember all TEDxKIds/Youth event logos should start with TEDxYouth@(name of event) or TEDxKids@(name of event).
IMPORTANT: The complete Branding Guidelines PDF is attached to your license approval email. Please refer back to your license approval email to locate this PDF document.
The information contained in the Branding Guidelines PDF can also be found broken down on our website under the sections:
“Naming”:
“Websites”:
“Branding/Identity/Logo”:
“Social Media/Online Marketing”:
“Copy/Messaging”:
“Sponsors”:
“PR/Press/Media”:
Covered in these sections you will find information pertaining to:
• Creating your TEDxYouth or TEDxKids logo
• Creating your website
• Using social media
• PR rules
• Issuing a press release
• Creating a promotional video
• Basic sponsor rules
• What you can (and can’t) offer
• Approaching potential sponsors
TEDxKids/Youth PR & MEDIA GUIDELINES
We’re delighted that you’d like to promote your participation in the TEDxKids/Youth program. Below are some helpful media guidelines and policies.
Publicizing Your TEDxKids/Youth Event
Because TEDxKids/Youth events are self-organized, we ask that you represent yourself as a participating organizer in your specific TEDxKids/Youth program. TED staff should be the sole official spokespeople for TED and the program as a whole; any journalist seeking comment from TED should be routed through Melody Serafino.
Her contact information is:
Melody Serafino
TEDxPR@
If you’d like to use images for promotional materials, please search “TEDx” on Flickr and select images from past TEDx events. Upon your selection, please reach out to the appropriate TEDx organizers to ask for permission to use their TEDx event images.
IMPORTANT: Do not select images that contain the TED logo. Please use the TEDx, TEDxYouth@ or TEDxKids@ logo. You are not permitted to use the TED logo at any time. The same rule applies for journalists. Journalists are only permitted to use your customized TEDx logo.
Press Releases
All press releases should be submitted, in advance, to Melody Serafino, who handles media relations for TEDx events, for final review and approval. Releases should be sent at least two weeks before your event -- earlier if possible. Please allow 48 hours for release turnaround and approval.
Your email to Melody Serafino should include:
• The date on which the release will be sent
• The method by which the release will be sent – be it formal service (e.g. PR Newswire) or your own media list
Quotes: Due to the large number of TEDx events, TED does not provide quotes for individual press releases.
Writing the Press Releases
Your press release must include the following paragraph, amended to fit your specific event:
In the spirit of "ideas worth spreading," TED has created TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxKids/Youth , where x = independently organized TED event. At TEDxKids/Youth , TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
Your press release must also include the following text:
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at . TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs), and TEDGlobal is held each summer in Edinburgh, Scotland.
TED’s media initiatives include , where new TEDTalks are posted daily; the new TED Conversations, enabling broad conversations among TED fans; and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.
TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.
Follow TED on Twitter at , or on Facebook at
Additionally, the following should be included in your press release:
• Your event's name – e.g. TEDxYouth@Austin, TEDxKids@Dubai
• Location – be specific
• Date and time
• Whether your event is public or private. (If public, how can people participate?)
• List of speakers
• Theme
• Website and/or social media pages, e.g. Twitter account
• Live webcast URL
• Your contact information
Creating a Media Section on Your Website
If you’re planning on having media cover your event, we ask that you create a media section on your website.
Please include the following language:
All press requests should be sent to . is the official spokesperson for TEDxKids/Youth .
Please note that TEDx event organizers are not able to speak for the TED Conference. Any inquiry regarding TED should be sent to:
Melody Serafino
TEDxPR@
Lastly, while we appreciate any coverage, we kindly ask that all journalists and/or bloggers be respectful of the difference between the TED & TEDx brands.
Please note that the ‘x’ in 'TEDx' stands for independently organized events. Therefore, any headline or text which implies “TED” is coming to your city would be considered misleading.
Having Media Attend Your TEDxKids/Youth Event
At TED, we always try to keep the number of journalists in attendance at our conferences to a minimum and we would encourage you to do the same. We recommend you only invite media you know personally.
Please note that members of the press are NOT allowed to take pictures or film your TEDxKids/Youth speakers. As a host, this is your responsibility.
Members of the press are permitted to take pictures and/or film your attendees (only if an attendee grants permission) when your TEDxKids/Youth program is not in session (i.e. during a break).
However, we encourage you to invite your attendees to blog and tweet during your TEDxKids/Youth event.
TEDxKids/Youth Social Media Strategy
While TED is known around the world, TEDx is a new initiative and we’re relying on you to get the word out. Here are some simple ways to do so.
Facebook
1. We suggest setting up a fan page (as opposed to a group). Why? Because when people join a fan page, it sends a notification to every one of their friends’ newsfeeds.
2. Your fan page must include information from the TEDx Branding Guidelines in the “info” tab (i.e. links to TEDx and your URL, About TED, About TEDx, and About your TEDx Event)
3. Use your page to start engaging your future audience. Tell them about:
• The date you’re planning on holding the event
• Ask for speaker/venue suggestions (if not already confirmed)
• Announce speakers/venues as you confirm them
• Post whatever photos you have – venue, speakers, etc.
• Post information about you (the host)
• Highlight other TEDx events which are happening on specific days
• Post the daily TEDTalks to your Fan Page
• Share a Blog post
• Ask your audience their favorite TEDTalk & Why
4. Share what you’re doing with the larger TED community by posting on the and TEDx Fan page. These pages have hundreds of thousands of fans who are not only interested in what you are doing but also may be interested in helping you with your event.
Twitter
Tweet Everything! From planning meetings to all the information listed above. Nothing is too mundane.
When tweeting, please make sure there is a space between TEDx and the name of your event or that you include both your hash tag and the #TEDx hash tag, as you want your tweets to show up when people search TEDx on Twitter.
TEDx Kids @SMU = correct
TEDxKids/Youth @SMU = incorrect
Don’t forget to include the #TEDxYouth hashtag so that your conversation is searchable.
Reply or RT to other TEDx Hosts, @TEDChris, former TED speakers, or any other TED-like tweeter you find interesting.
Other Social Media Platforms
Consider using different social networking tools. Here’s a short list:
MySpace
Ning
Netlog
Friendster
LinkedIn
Bebo
Cyworld
Orkut
Mixi
Skyblog
Hi5
TEDxKids/Youth INTRODUCTION VIDEO
TED has produced a short video that we would like you to run at the beginning of your TEDxKids/Youth event. This video will introduce your audience to TED’s curator, Chris Anderson, and will help explain what TEDx is, how it relates to TED, why we created the TEDx program and our hopes, dreams and visions for TEDx.
Download the INTRODUCTION VIDEO in high resolution [480p]:
TEDxKids/Youth ATTENDEE APPLICATION
Since you are offering your event to attendees either free or at a nominal cost, asking them to fill out an attendee application shows a commitment to being involved and participating in the spirit of TED. It can also act as a tool to gather data about applicants. If you are planning on curating an audience under 13 years of age, please make sure your event is COPPA compliant .
With TEDxKids/Youth events, you can consider either having schools or participating groups collect the information about individual students or collecting it yourself. If you ask the schools/groups to collect the information, be sure to keep track of contacts at each school. The easiest way to do this is using Google Forms. Here are some suggestions.
Your attendee application should include a clear description of TED, TEDxKids/Youth and your TEDxKids/Youth event. **IMPORTANT** Depending on your venue and format of your TEDxKids/Youth event, you may want to look into parental release forms for each student – especially if you plan to capture ANY footage or still photography of your audience.
The application can capture information like:
• Date
• First Name
• Last Name
• Company / Organization
• Job Title / Role
• Email Address
• Address
• Phone
• Skype
• Tell us about yourself (100 words or 500 characters)
• List up to three web links that will help us understand you better
• What do you hope to gain from your participation in this TEDxKids/Youth event? (less than 100 words)
We recommend against asking the more detailed questions that are in TED's main application process such as "what are your lifetime achievements,” as they are not appropriate for events aimed at youth.
As a TEDxKids/Youth event host, it is important to set clear expectations about your TEDxKids/Youth event: size, location, theme, live speakers versus TEDTalks.
Please also communicate to your attendees before your event how important feedback is to TED. Let them know that, if they are selected to attend your TEDxKids/Youth event, we hope they will fill out our TEDx survey after the event. The survey form is to help TED learn what is working and what is not, and fine-tune the TEDx program.
Need some more ideas? Here are some thoughts from Sharon Lyle, host of the first ever TEDxKids event – TEDxKids@SMU.
How did you reach out to kids? We worked mainly through the schools and after school programs to sign up kids. We created a hit list of schools (private, public, parochial, charter, Montessori, magnet) we knew we wanted to reach and did outreach to them (through headmaster, principal, teacher, parent -- wherever we had the best relationship) and invited them to bring 5-10 students.
Did you advertise? Following an article that ran in the DMN last summer, I had several schools contact me. These were typically schools where a teacher(s) were already TED enthusiasts and using TEDTalks to supplement mandated curriculum. We also offered them 5-10 slots.
What was your student to chaperone ratio? I targeted a 5:1 student:chaperone ratio
What about kids not affiliated with a school? Individual students who wanted to attend (schools weren't participating, home schooled students, etc.) were encouraged to send a letter or essay explaining why they wanted to come.
Do you require the kids to do anything post event? We "required" 4 hours of community service, but other than the survey post-event, we had no way to calculate or follow up. However, we are considering implementing a more direct requirement for our next event (i.e. an urban tree forest planting day, a community garden planting day, hosting their OWN TEDx event in a school/church/community)
What type of kids were you looking to invite? Our "profile" of the kids we were going after was the person who didn't win the science fair but got runner up b/c his/her science project was so out there and didn't quite pass muster. Working on how to better define/attract/get the most curious kids this year.
We want creative thinkers, students who are willing to take risks, insanely curious kids...grades, demographics, etc., are largely secondary to pulling the kids who will really value and appreciate the experience. Our goal is to "spark smart kids into doing." We won't be their answer; but can provide the spark that ignites a passion or curiosity."
TEDxKids/Youth TECHNOLOGY GUIDELINES
Keep in mind that 25% or more of the content for your event must come from . We strongly recommend downloading your playlist of TEDTalks. A list of recommended youth talks can be found here:
Streaming TEDTalks from
We do not recommend you stream TEDTalks directly from the website if viewing in a group setting. Streaming TEDTalks are very much at the mercy of bandwidth and connectivity – which can be unreliable at the worst time.
Download your playlist of TEDTalks from for free
1. Download the TEDTalk: TEDTalks are available in high-res video files in MP4 format. Click the Video to desktop link under the “Download this talk” header on the left side below the video player. The zip file will download to your desktop. Unzip the file and play the mp4 file.
2. Burn a TEDTalk on DVD: Select the TEDTalk you would like to download. Click the Video to desktop link under the “Download this talk” header on the left side below the video player. The zip file will download to your desktop. Unzip the file and pull out the mp4 file. Important: Use software like iMovie or Windows Movie Maker to convert the mp4 file to DVD. Burn the file to DVD.
3. Miro Open-source Player.
TED has a strategic partnership with Miro, a free, open-source player that downloads talks and saves them to a playlist for smooth, reliable playback. Go to and download the Miro player to your hard drive (PC, Mac or Linux). You will then have access to the TED playlist on Miro.
How to translate/subtitle your TEDxTalks
We request you subtitle (in English) only the talks from your TEDxKids/Youth event you feel would be most appropriate for consideration on . We do require you subtitle a minimum of one talk from your TEDx event.
Here’s how:
Step 1: You must be a registered user of dotSUB () to upload, transcribe and translate videos. To register, go to , look to the top right for the “register” tab. Click and set up an account. This process takes about 1-2 minutes.
Step 2: Once you are logged into , to upload your TEDx video look to the right and click on the yellow “Submit your video and begin subtitling” tab. This will take you to the video upload metadata page.
You can view a tutorial on “How To Upload Videos on dotSUB” by clicking on the blue “Click here to watch tutorial” tab at the upper left hand side of the metadata page. Fill out the information starting with the title. The title should be “TEDx[Event Name]-[Speaker Name]-[Event Date in M/D/YY format]”.
When choosing the language, please be sure to choose the “source” language of the video, meaning the language the video is produced in, not the language you want to translate it into. There is a box down towards the bottom of the metadata page called “Make this Video Public” be sure that you do NOT check this box, as checking it will allow any dotSUB user to translate your video, possibly writing over your work. If you are uploading a file from your desktop, click on the blue “Upload file” button, then click on the “browse” button to find the video on your desktop, you can also upload from an existing URL by clicking on the “create from existing internet address” button next to the upload file button and pasting the URL address into the provided box. Click the yellow “save” button to begin the uploading process. You will see a progress bar on the bottom of your screen. It can take a while for a video to upload so please be patient. You will receive an e-mail notification as soon as your video is ready to be transcribed.
Once your video has been uploaded and converted, you will receive an e-mail notification. You can get to your video by clicking on the link that is contained in the e-mail notification, or you can simple go to the blue “My Videos” tab at the top of the page.
Just one more step before you are ready to begin transcribing and translating your video. You must now go to the video you uploaded, look to the right of the player and click on the blue “video properties” tab, click on “change permissions”, under “general permissions” you must make this video public by clicking on the first orange link, then, click on “advanced permissions” and click on the first orange link. The blue text should now read “This video is not displayed on public pages”. This now ensures that your video is not listed on any dotSUB public pages. The only way anyone can view the video is if they have the link to the video, or are the “owner” of the video. You will then be able to send the link to your videos to TEDx directly.
You should be able to take care of this step by “un-clicking” Make this Video Publically Viewable on the Upload your Video form.
Step 3: To transcribe your video in the source language and create time coded captions, look to the right of the player for the blue “Translate and Transcribe” tab, and click on the orange “Transcribe Video” link. This will take you to the transcription page. You can view a tutorial on “How To Transcribe Videos on dotSUB” by clicking on the blue “Click here to watch tutorial” tab at the upper left hand side of the transcription page.
Once you are sure that your transcription is complete, scroll down to the bottom of the transcription page, look to the left and click on “mark this transcript complete”. You will now be able to translate your video.
When transcribing your video, be mindful to start most new sentences in a new subtitle. Also, to be readable, all subtitles should be onscreen for at least two seconds. Sounds like (Laughter) and (Applause) should be placed within parentheses to indicate that the speaker is not saying those words.
Step 4: To translate your video, look to the right of the player for the blue “Translate and Transcribe” tab, choose your language from the language drop down menu list, select it, and then click on the yellow “Translate” button to the right. This will take you to the translation page.
You can view a tutorial on “How To Translate Videos on dotSUB” by clicking on the blue “Click here to watch tutorial” tab at the upper left hand side of the transcription page.
Step 5: Once you’ve completed transcribing & translating your videos, please send ONE email with all your video links to TEDx@ with the subject line: TEDx[EVENT NAME]’s Translated Videos.
We will then add your videos to the TEDx Collection: . We will also review your talks for possible distribution on .
How to film your TEDxKids/YouthTalks
For tips on how to film your TEDxKids/Youth Talks for best results, read our suggestions for filming live speakers on the TEDxKids/Youth site:
IMPORTANT: In order for us to consider your TEDxKids/Youth video for the website, we highly recommend you shoot your TEDxKids/Youth talks with at least 2 cameras, and preferably 3. At the TED conference we use 5 cameras to capture the TEDTalks.
TEDxKids/Youth STREAMING YOUR EVENT
TEDx partners may stream their TEDxKids/Youth event live. Ideally your webcast should appear live on your TEDx website. If you are planning to live stream your event, please email us at TEDx@ to inform us of your live streaming plans.
Note: You may not archive the live stream after your TEDx event, and you may not broadcast on television.
Guidelines for live streaming:
• Permission for your webcast: You need to get permission from TED to webcast your event. Email us. Once you've set up your webcast, send us the URL of your webcast at least two weeks in advance of your event.
• Advertising your webcast: If you're planning on marketing your event around the fact that you're offering a webcast, additional approvals will be required from TED. Email us.
• Hosting viewing parties: You may organize viewing parties around your TEDx webcast at other schools.
o Viewing parties must be free of charge to attendees/ students
o Viewing parties must be hosted in non-commercial venues: a home, school or library
• Paying for your webcast: Your webcast must be free of charge to viewers. You may not attach advertising or sponsor messages to your webcast. (This includes pre- and post-roll advertisements on any TEDx videos, as well as no pop-ups). The only acceptable form of third party advertising is a static logo, smaller than the TEDx logo. This is if you are broadcasting your webcast on a third-party website, and you will need to get approval from TED to do so. Email us.
• You will be asked to fill out a “Webcast Audit” after your event, as part of your Post Event Checklist. Please take a look at the questions you will be asked to answer at that time via this survey:
• The live stream must be viewed as an additional tool to spread ideas around your TEDxKids/Youth event, not as a revenue generating initiative. You cannot:
o Charge individuals to view the stream
o Sell pre or post role to advertisers
o Webcast on a corporate or sponsor website. If you are broadcasting your stream on a third party website you need to get approval from TED. Please email TEDx@.
TEDxKids/Youth WEB TOOLS FOR ORGANIZING YOUR EVENT
Please take a look at the our TEDx Sponsor Marketplace and our TEDxWiki for a list of recommended tools for hosting your TEDx event. We realize there may be options that are more appropriate for your region of the world. Please email lara@ with additional suggestions and we will add them to this the TEDxWiki and the website. If you are currently not a member of the TEDxWiki, and/or Google group, and would like to be, please email tedx@.
TEDxKids/Youth POST-EVENT CHECKLIST
The long-term success of the TEDxKids/Youth program depends on feedback from you and your attendees. Therefore, we’ve attached a list of requirements we ask you to complete within 2 weeks of your event date.
This list is also located here >>
If you want to renew your license or hold another TEDxKids/Youth event, you will need to reapply online:
___________________________________________________
Checklist:
1. Fill out the TEDx Host Close Out (required)
2. Send out the TEDxYouth Feedback Form (required)
3. Upload photos to Flickr (required)
4. Upload video to YouTube (required)
5. Update your TEDx Event Page
6. Tell us your story (optional)
7. Re-apply to renew your license (optional)
8. Share with the community (optional)
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1. Fill out the TEDx Host Close Out (required)
After your event is finished, you'll need to fill out and submit the official TEDx Host Close Out. (The success of the TEDxKids/Youth program depends on your input!)
• Events with webcasts: If you provided a webcast, you must also fill out and submit the official TEDx Webcast Audit form. (It's quick -- we just need to know how many people tuned in.)
2. Send out the TEDxYouth Feedback Form (required)
• Send all of your attendees a link to the official TEDxYouth Feedback Form. Non-English events: If a majority of your attendees speak a language other than English, translate the official TEDxYouth Feedback Form into that language. Build a translated form with Google Docs and invite tedx@ to collaborate on the form as an editor. Once your attendees have filled out your translated version of the survey form, summarize your attendees' feedback in English and email it to us.
Feedback from your event will be used in evaluating and renewing licenses. It is crucial that the link to the feedback forms be sent to attendees immediately following your event.
3. Upload photos to Flickr (required)
Upload all photography taken at your event to Flickr. Tag each photo "TEDx" and "TEDx[place name]" and “TEDxYouth”
• Upload the images in the highest resolution possible
• Photos of TEDx events should be released under a Creative Commons license ("Attribution - NonCommercial - NonDerivative"), so they can be freely shared and reposted
• Full rules and information about photography are located here:
• Regional restrictions: If Flickr is unavailable in your region, contact us about alternatives.
• Professional photography: If your event was photographed by a professional photographer, send us high-resolution images (optional)
4. Upload video to YouTube (required)
Within one month after your TEDxYouth/Kids event, video of all original content from your TEDx event must be uploaded to the TEDxYouth channel on YouTube.
Before you upload any video, you must confirm that all the images, music and video clips used in your speakers' presentations are cleared for re-distribution on YouTube and . Getting the initial clearance and collecting documentation of the licenses (and providing it to TED if necessary) is the responsibility of the organizer.
• Do not upload your video to any video website other than the official TEDxYouth YouTube channel
• Never put advertising or sponsorship logos on your videos -- this includes pre-roll and post-roll
• You may add a credit roll after your video, but it should be white text over a black background. If you would like to credit a filmmaker or company for editing or shooting your talks, you may do so in plain text in closing credits of the video. No logos are allowed on TEDxKids/Youth talk videos. For trailers, highlights and supplemental videos, you may have credits which include logos as long as they follow all other sponsorship and branding guidelines. If in doubt, contact us.
• When embedding video on your website, always use the YouTube embeddable video player
Instructions
1. Email us when your video is ready -- we'll provide the credentials to access the TEDxYouth YouTube account
2. Title each video according to this convention: TEDx[place name]-[speaker name]-[title of talk]
3. In the description field, describe the speaker and the talk, and paste the following text:
About TEDx, x = independently organized event:
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
1. Tag your video "TEDx", "TEDx[place name]" and the language of your video (if it is a language other than English)
2. Make sure the privacy setting is public ("Share your video with the world")
3. Build a playlist of all of your videos. Title the playlist in this format: [Event name] - [Date of event]
4. Email us the links to the videos you've uploaded -- and tell us which are the best
◦ Did your event feature a great talk in a non-English language? We want to see it. Subtitle and translate the video using your subtitling software of choice; you can upload SRT and SUB subtitle files directly to the YouTube video. (optional)
◦ If YouTube is inaccessible in your region, use Tudou or contact us
4.) TEDx Event Page - Required
It is mandatory you fill out your Post Event Page on . This page gives other organizers, your local audience and the global community an overview of what is happening in your region. The power of the platform is dependent on you accurately representing your event.
• Add the Flickr tag for your event photos
• Add your YouTube playlist URL
• Make sure your speaker list is up to date
• Upload a new photo from your event
If you cannot resolve your technical issues please email tedxhelp@ or post your issues to the TEDx or TEDxY Google Group.
5. Tell us your story (optional)
We want to hear all about your event. Here are three ways to tell us:
• Complete your event page on by adding highlights such as your Flickr tag, the URL of your YouTube playlist, your list of speakers, and a great photo from your event. (Your license will not be renewed until this is done.)
• Appoint an official storyteller to post innovations and interesting multimedia from your event on the TEDx Blog. (We are also looking for great stories to feature on the "TEDx Spotlight" section of the TEDx homepage, the TEDx newsletter and the TED Blog. Email tedxstories@ with these highlights.)
6. Re-apply to renew your license (optional)
Want to organize another TEDxKids/Youth event? Use the standard application form to apply to renew your existing license -- or to create a new one (some restrictions may apply).
Note that we only consider weekly events to be "recurring"; monthly events will need to re-apply for a new license at each cycle. To request a recurring license, contact us.
If you do not plan to renew your license, tell us as soon as possible. (Other organizers may want to use your event name.)
7. Share with the community (optional)
Help other organizers by sharing your key learnings from the TEDx event planning process on the TEDx Google Group (licensees only). Share materials that other organizers can repurpose for their events -- program schedules, source code or just good tips -- on the TEDx Wiki. (These may help make another organizers' jobs easier!) Share photos, video and stories from your event with the global TEDx community.
Looking for more to do?
Here are some additional ways to continue your involvement with TEDx -- until you start planning your next event.
• Place highlights from your event on your website -- or create a new site to feature them
• Become a TEDx Mentor -- offer guidance to new organizers in your region.
• Subtitle and translate your videos on dotSUB
Questions?
We're happy to answer any questions you may have about this checklist -- we want to hear from you. Email us.
TEDx TRANSLATION OPTIONS
A year in the making, the TED Open Translation Project brings TEDTalks beyond the English-speaking world by offering subtitles, interactive transcripts and the ability for any talk to be translated by volunteers worldwide. The project launched in May 2009 with more than 250 translations, 50 languages and 100 volunteer translators.
Rather than simply translate talks into a handful of major languages, we developed (with our technology partner, dotSUB) an open, crowd-sourced solution that puts translation tools in the hands of user. This approach is scalable, and -- importantly -- allows speakers of less-dominant languages an equal opportunity to spread ideas within their communities and in their native tongues.
Some of our TEDx licensees are already participating in the Open Translation Project, creating subtitles for the talks they plan to show at an event. We hope you will join them.
Additional features, including the ability to download the mp4 text file, will be coming soon!
TEDx SPONSORSHIP GUIDELINES
The cost to underwrite your program can be funded with the help of a select group of companies and organizations committed to supporting the power of ideas.
At TED, the emphasis is quality over quantity. Supporting partners can add to the unique atmosphere of TED. Our objective with the TEDxKids/Youth partnership program is to provide you with ways to underwrite your costs and to recognize your local business community through a combination of both in-kind and cash contributions. Remember: TED is a non-commercial event so all funds need to go directly to underwriting the cost of the event itself.
For the TEDx beta launch, we've established two levels of the TEDx partnership program, one level for events with less than 100 people, and another level for events with more than 100 people. The basic guidelines are the same for both; however, for events with more than 100 people, we require an approved sponsorship plan before you can approach sponsors.
Basic Guidelines for all TEDxKids/Youth Partner Events
TEDxKids/Youth is about networking and collaborating around ideas. Think about your group as a gateway to resources representing local businesses large and small.
• None of the following sponsors can be associated with the TEDxKids/Youth brand:
o Weapons manufacturers
o Ammunition companies
o Cigarette companies
• Stay away from companies that might try to "greenwash" their image through TEDxKids/Youth.
• To get the most benefit from your sponsorships, look for in-kind sponsors who can help you meet your space, food and audiovisual needs.
• It is easiest to have one sponsor rather than multiple sponsors.
• Sponsors do not have the right to have time on stage.
• Sponsors do not have editorial control or veto power.
• All communications with sponsors should make clear that the event in question is a TEDxKids/Youth event (see guidelines for TEDx branding).
TEDxKids/Youth Events with Less than 100 People
• Our preference is that total sponsorship funding, in cash, does not exceed $5,000. We encourage you to reach out to in-kind sponsors.
• We ask that you reach out to those within your local community and group. You should not be reaching out to multinational brands.
• Post-event wrap-up should include a list of all sponsorships and details of their contribution. Sponsors who participate in the TEDxKids/Youth program will have the opportunity to get a listing in a special TEDxKids/Youth resource guide in recognition of their contribution.
TEDxKids/Youth Events for More than 100 People
All sponsor requests for large events must be submitted for approval before any sponsors are approached. As part of this process, we will need to know who is being approached, what is being proposed and the size and scope of the event. Send all approval requests to TEDxpartners@.
• Sponsorship funding, in cash, must not exceed $20,000 per sponsor. However, if your budget necessitates funding over this amount, you will need to get prior written approval from TED before approaching sponsors. Please send these requests to TEDxpartners@.
• Where possible, vendors should be paid directly by sponsors rather than payment going through the TEDxKids/Youth host.
• We ask that you reach out to sponsors within your community and group, and identify in-kind opportunities. You should not be reaching out to multinational brands to fund events without prior approval from TED. Send all approval requests to TEDxpartners@.
• Post-event wrap-up should include a list of all sponsorships and details of their contribution. Sponsors who participate in the TEDx program will have the opportunity to get a listing in a special TEDxKids/Youth resource guide in recognition of their contribution.
Sponsor Packages (For Events Over 100 People)
Following is a list of possible items you can offer your sponsor:
• Acknowledgement in the printed program, if you have one.
• Thanks to the sponsor from the stage, which could include a logo slide.
• Placement of logo on monitors during breaks.
• Opportunity to demo a product during breaks.
• During sponsored meals, allow a sponsor's representative to make some brief remarks. The remarks should not exceed 10 minutes.
• Item from sponsor in gift bag and/or a speaker gift.
• Product demonstration: 3-minute presentation given by the sponsor to exhibit a new product to the group. These should not be company pitches but rather something that has not been released. This can be done as part of a pre-conference event or at a sponsor meal.
Sponsorship Placement on Licensees Print, Video and Web Materials
Please follow these guidelines when identifying sponsors with their names and logos:
For print
• No sponsor logo may appear on the front or back page of a printed program
• Sponsor message needs to be appropriate: in the spirit of TEDxKids/Youth
• Sponsor message should be a visionary message
• The sponsor logo should always be smaller than the TEDxKids/Youth logo
For web
• Build out a separate sponsorship page/section
• If possible, avoid placing the sponsor logo or name on the home page
• If you need to put the sponsor's name on the home page, place it at the bottom right or left corner
• Sponsor logo should appear smaller than TEDxKids/Youth logo.
For videos:
As part of a sponsor package, you may offer one sponsor the option to show their logo on one slide at the beginning and end of your TEDx videos in the following order: (This slide may not exceed 3 seconds)
Intro graphics
Your TEDx event logo
Sponsor pre-roll card (3 seconds max)
Talk
Sponsor pre-roll card (3 seconds max)
Post roll card
Download templates for pre and post roll cards from the "TEDx Sponsor Pre/Post Roll" folder on the TEDx PB Wiki here (must be logged in):
The folder can be found in the "Sponsorship" folder, accessible from the homepage of the TEDx PB Wiki under "Budgeting". We've created 16:9 and 4:3 cards depending on the format your event was shot in.
*Note: If you cannot edit these templates, please use these templates as a guide to create your own pre and post roll slides.
Presentation for TEDx Sponsors
A PowerPoint document for licensees to use when they are presenting to potential TEDx sponsors has been created. This slide presentation is accessible from the homepage of the TEDx PB Wiki and can be downloaded here:
Become a TEDxKids/Youth Mentor
Both TED attendees and TEDxKids/Youth hosts are invited to mentor new TEDxKids/Youth licensees. You can become a TEDxKids/Youth Mentor:
1. If you have attended a TED conference
2. If you have hosted a TEDxKids/Youth event
Emotional Mentor
Who should sign up: Anyone who has attended TED
So much of what makes TED so unique is what happens at the TED conference itself. We are looking for mentors to convey the passion, spirit and energy of TED Long Beach, TED@PalmSprings or TEDGlobal, in their own words, to TEDxKids/Youth licensees. This is partly to inspire and partly to give them a personal account of what happens at TED.
Logistical Mentor
Who should sign up: Anyone who has hosted a TEDxKids/Youth event. If you have hosted a successful TEDxKids/Youth event, we are asking you to sign up to mentor future TEDxKids/Youth licensees. This will entail giving future hosts advice on what worked and did not work at your TEDxKids/Youth event.
Please email lara@ to sign up for our mentorship program.
For a list of current mentors please visit our Mentor Page at: )-List-of-TEDx-Mentors
Become an Ambassador
We will be appointing TEDxKids/Youth Ambassadors to certain regions of the world to assist us in overseeing the branding and community building aspects of the TEDxKids/Youth program.
TEDxYOUTHDAY
TEDxYouthDay is a series of TEDx events happening over a 24-hour period all around the world. Dreamed up by a group of TEDx organizers, the events are designed to empower and inspire young people.
On November 20, 2010 -- Universal Children's Day -- TEDx organizers across the globe will host events for (and by) young people. These events will vary widely in size, format and theme, but they will share a common vision: inspiring curiosity, igniting new ideas, empowering young leaders.
Host a TEDxYouthDay event
If you're inspired by the premise of TEDxYouthDay, we invite you to organize a TEDx event in your own community.
If you already have a TEDx license and want to host a TEDxYouthDay event, you need
to apply for a separate license. I.e., the organizer of TEDxBerlin would apply for a separate license for TEDxYouth@Berlin.
Below, we offer a few examples of the event formats you might consider.
Example formats of TEDxYouthDay events
1. Viewing party
A viewing-party event featuring the webcast of the proceedings of another TEDxYouthDay event somewhere else in the world.
A webcast viewing party might be organized by a school -- or by students themselves. It may include viewing of pre-recorded talks from , and up to 25% of the content may consist of live speakers from the local community.
TEDxYouthDay viewing parties can be any size, but all other rules and guidelines apply.
2. Organized by educators
An event that brings together one or more local schools for an event featuring pre-recorded TEDTalks and live speakers (adult and youth).
The audience of an organized-by-educators event might represent the broader community of parents, partner organizations and others. The program should reflect the general TEDx format: performance interstitials, conversation breaks, quality food.
(There is also an option to live-stream this event: Consider reaching beyond your immediate surrounds by simulcasting your event to one or more "sister" schools.)
All TEDx rules and guidelines apply.
3. For kids, by kids
A TEDxYouthDay event that leverages the influence of a key group of young change-agents in a school or community. The youth involved would constitute a TEDxYouth Design Team and orchestrate their event with the guidance of an adult advisor.
All TEDx rules and guidelines apply.
Next steps
• Help shape this day by joining the TEDxYouthDay Google Group
• Name your TEDxYouth event using this format: TEDxYouth@[name of school, neighborhood, town or city] -- e.g., TEDxYouth@DaltonSchool, TEDxYouth@PS6, TEDxYouth@AndoverAcademy. (Consult the TEDx event name guidelines.)
• Register to organize a TEDxYouthDay event >>
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