Creating and Sending an Email Blast Step 1: Select the Package

CreatingandSendinganEmailBlast

Creatinganemailblastisaseven-stepprocessthatletsyousendemailsinHTML andtextcontenttospecifiedtargets. Creatinganemailblastisaseven-stepprocessthatletsyousendemailsinHTML andtextcontenttospecifiedtargets.If,duringthecreationofyouremail,youneed toexitandlaterreturntofinishtheblast,yoursavedblastwillremaininyouremail list.Youcanlaterclickthe"Details"linkfromthislisttoreturntoandedityour blastcontentbeforesubmittingtheblastforprocessing.

Step1:SelectthePackage

? Selecttheemailblastspackagebyclickingthe"emailblasts"tabinthemain navigationbar(seeimage1).

? Hoverover"emailblasts?"inthesub-navigationbarandselect"create blasts"(seeimage2).

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Step2:CreateaBlast

AddaReferenceName ? Thisisauniquenameforthisemailthatwillhelpyouorganizeyourblasts.It isonlyvisibleinternally.

Selectanemailtemplatebyselectingtheradiobutton(seeimage1). ? Tip:Youcanmakechangestoyouremailtemplatebyclicking"edit"nextto thetemplatename.

Addatag ? Inthetoprightcorner,youhavetheoptionofaddingatagforeasytracking ofyourcampaign.Readmoreabouttagshere.

Click"save"tosaveyourworkOR"save&continue"tosaveyourworkandmoveto thenextstep.

? Afteryousaveyourwork,youwillseethenextstepsforbuildingyouremail blast(seeimage2).

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Step3:Content

AddaFromNameandEmailAddressinthetwofieldsonthefirstline ? Tip:WhensendinganemailitisagoodpracticetoincludeFirst&LastName, Organization(ex.HotTamale,SalsaCommons)

? Tip:Besuretouseavalidemailaddress.

AddaReply-Toemailaddress ? Tip:HavingthesameemailaddressinboththeFromandReply-Tofields mayreducespamfiltering.

AddaSubject ? Tip:Includinganexclamationpointinasubjectlinemayincreasespam filtering.

AddHTMLContent ? ClickyourcursorinthelargeblankboxunderthegreenHTMLContenttab. Onceyouclickinthebox,atoolbarwillappear.Typeorpasteyouremail content.

? Tip:WhencopyingandpastingcontentfromaWorddocument,firstpasteit inaplaintextfiletocleanupanyformatcode.

? AdvancedTip:AddDynamicContent

AddTextContent ? Clickthegreen"TextContent"tabtotypeorpastetheplaintextversionof theemail.

? Ifyouwantonlyplaintextemailstobesent,select"OnlysendaText message"(thisisnotcommon)

? Clickthegreen"HTMLContent"and"TextContent"tabstoflipbetweenthe two.

? Tip:HavingsimilarHTMLandTextcontentmaydecreasespamfiltering.

Click"save"tosaveyourwork,or"save&continue"tosaveandmoveontothe nextstep.

Step4:SendOptions

Select"Donottracklinks"ifyouwouldliketodisablelinktracking. Select"Donottrackopenrates"ifyouwouldliketodisabletrackingopenrates. Select"Addtowebpage"ifyouwouldliketoaddthisblasttoapublicwebpagefor laterviewing. Click"save"tosaveyourworkOR"save&continue"tosaveyourworkandmoveto thenextstep.

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