Request for Proposal Sample - MarketingSherpa



Email Marketing

Request for Proposal Sample

March 2009

Email Marketing: Request for Proposal

I. INTRODUCTION AND EXECUTIVE SUMMARY ................. ERROR! BOOKMARK NOT DEFINED.

II. REQUEST FOR PROPOSAL TIMELINE AND PROTOCOL. ERROR! BOOKMARK NOT DEFINED.

2.1 ACKNOWLEDGMENT OF RFP RECEIPT................................................................................................................3 2.2 RFP QUESTIONS, INQUIRIES, AND CLARIFICATIONS..........................................................................................3 2.3 SUBMITTAL GUIDELINES...................................................................................................................................3 2.4 DISCLAIMERS ................................................................................................................................................... 3

III. COMPANY OVERVIEW ? (CO. SENDING RFP) .................. ERROR! BOOKMARK NOT DEFINED.

3.1 HISTORY..........................................................................................................................................................4 3.2 VISION.............................................................................................................................................................4 3.3 WORLDWIDE SCOPE .......................................................................................................................................... 4

IV. REQUEST FOR PROPOSAL - INSTRUCTIONS.................... ERROR! BOOKMARK NOT DEFINED.

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22

DEFINITIONS ............................................................................................................................................... 5 SELECTION & IMPLEMENTATION PROCESS.....................................................................................................5 INTENT TO PARTICIPATE............................................................................................................................... 5 RFP QUESTIONS, INQUIRIES AND CLARIFICATIONS ....................................................................................... 5 RESPONSE PREPARATION AND FORMAT ......................................................................................................... 6 SUPPLEMENTAL INFORMATION ...................................................................................................................... 6 NON-DISCLOSURE ........................................................................................................................................ 6 RIGHT TO CHANGE/MODIFY RESPONSE.........................................................................................................6 TERMS OF RESPONDING ............................................................................................................................... 6 EFFECTIVE TERM OF RESPONSE .................................................................................................................... 7 NOT AN OFFER TO DO BUSINESS .................................................................................................................. 7 RELIANCE ON COMPANY'S COMMENTS ........................................................................................................... 7 SUPERSEDE AGREEMENT (IF APPLICABLE)...................................................................................................... 7 BINDING PROPOSAL ACKNOWLEDGMENT ....................................................................................................... 7 REVIEW RIGHTS...........................................................................................................................................7 UNSUCCESSFUL PROPOSALS..........................................................................................................................8 COPYRIGHT.................................................................................................................................................. 8 PERFORMANCE GUARANTEES ........................................................................................................................ 8 ADVERTISING............................................................................................................................................... 8 INDEPENDENT CONTRACTOR.........................................................................................................................8 CONFLICT OF INTEREST................................................................................................................................8 PROPOSED TIMETABLE ................................................................................................................................. 9

V. SUPPLIER DIVERSITY .............................................................. ERROR! BOOKMARK NOT DEFINED.

VI. OPERATIONAL CAPABILITIES ............................................... ERROR! BOOKMARK NOT DEFINED.

EMAIL DISTRIBUTION WORK SCOPE............................................................................................................20

APPENDIX A: INTENT TO RESPOND FORM................................... ERROR! BOOKMARK NOT DEFINED.

APPENDIX B: CONFIDENTIAL DISCLOSURE ................................ ERROR! BOOKMARK NOT DEFINED.

APPENDIX C: BUSINESS SIZE & OWNERSHIP CERTIFICATIONERROR! BOOKMARK NOT DEFINED.

? 2009 COMPANY. PROPRIETARY AND CONFIDENTIAL. DO NOT DISTRIBUTE.

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Email Marketing: Request for Proposal

1. Introduction and Executive Summary

This is a sample of what a brief executive summary could look like. It should be brief expressing needs at a high-level

is seeking a supplier partner to provide hosted email services and campaign management. The purpose of this Request for Proposal ("RFP") is to solicit information and offers for these services from suppliers interested in collaborating with and able to provide solutions that meet all future requirements for > email will require integration, automation and personalization. > requires integration of three disparate email services under one provider in order to optimize customer communication by providing consistent messaging and enhance marketing efforts by maximizing each customer contact with relevant marketing. Advanced integration with > needs is as clear as possible.

2.3 Submittal Guidelines Please provide an electronic document (e-mail attachment) response to the RFP to at: contact@ . Hard copies are not required, but if you wish to submit one, please send to the following address:

2.4 Disclaimers Please be aware that is not committed to any course of action as a result of its issuance of this Request for Proposal and/or its receipt of a proposal from you or other firms in response to it.

? 2009 COMPANY. PROPRIETARY AND CONFIDENTIAL. DO NOT DISTRIBUTE.

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Email Marketing: Request for Proposal

3. Company Overview

Keep these sections brief. History should express company longevity and foundation ? limit to one paragraph. Vision is relative to the future vision of the organization and should also be kept to about one paragraph. If you have an international presence describe the worldwide service(s) offered briefly; especially if you plan to include the international audience in your email marketing program.

3.1 History

3.2 Vision

3.3 Worldwide Service

? 2009 COMPANY. PROPRIETARY AND CONFIDENTIAL. DO NOT DISTRIBUTE.

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Email Marketing: Request for Proposal

4. Request for Proposal Instructions

Include any specific instructions here. The recommendations below may not be applicable to all ? additionally, there may be steps to include that are not listed here. These serve as examples only ? instructions should fit your needs.

4.1 Definitions Organizations receiving this RFP shall hereinafter be referred to as: "Bidders", "Suppliers" or "Vendors".

4.2 Selection & Implementation Process Potential Suppliers will be evaluated on their responses in accordance with ................
................

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