MONEY - Michigan Economic Development Corporation | …



Align Resources to Create an Action PlanUsing the self-assessment scores in the Business Performance Plan, select 3-5 areas to address and corresponding Initiate resources to get them started. MONEYCreating a Profit & Loss (Income Statement) and Balance SheetResource:Bookkeeping Reporting BasicsChart of Accounts: Organizing Your BooksIncome Statement Comments:Creating a Balance Sheet Resource:Bookkeeping Reporting BasicsChart of Accounts: Organizing Your BooksBalance Sheet Comments:Using financial statements to make business decisionsResources:Financial ManagementMaking Sense of Your Financial Statements Comments:Create and using cash flow projectionsResources:Value of a Cash Flow BudgetPlanning for Cash FlowCash Flow Tool (For inventory based businesses) HYPERLINK "" Cash Flow for Seasonal BusinessCash Flow Budgeting Template Comments:Reading and improving my credit score Resources:Basics of Credit ReportingCredit ReportingComponents of Your Credit Score Comments:Understanding and implementing good bookkeeping practicesResources:Accounting DefinitionsBookkeeping Reporting BasicsGood Bookkeeping HabitsChart of Accounts: Organizing Your Books Comments:Calculating break-even and profit needed to reach goals:Resources:Break-Even & Target Profit CalculatorBreak-Even & Target Profit TemplateSales Planner for Manufacturers & RetailersSales Planner Calculator for Service Businesses Comments:Understand and stay current all of my business tax obligations (i.e., sales, payroll, income, etc.)Resources:Tax Planning & ReportingIRS Resources for Small BusinessesRecord Keeping GuideRecord Keeping Comments:MARKETINGDefining and reaching target market Resources: Finding CustomersHow to Create Target PersonasMarketing Situational Analysis Comments:Communicating product/service features and benefits effectively Resource:Marketing Situational Analysis Comments:Communicating my competitive advantageResource: Marketing Situational Analysis Comments:Aligning my marketing plan to support my revenue and profit goalsResources:Marketing Strategies & Budget FrameworkMarketing Strategies and TacticsMarketing ChannelsWhat is Marketing Success? Comments:Creating /utilizing a brand that represents my business clearlyResources:Introduction to BrandingBrand Audit GuideAnalyzing Your BrandCreating Brand Consistency Comments:Increasing the effectiveness of my websiteResources: Determining the Goals of Your WebsiteFive Things Every Business Website Must Include HYPERLINK "" Beginners Guide to Showing up on GoogleProducing Quality Website Content Comments:Improving my social media marketing efforts Resources: Choosing a Social Media PlatformEstablish Your Online Presence with Local Listings HYPERLINK "" Managing my Business Presence on Facebook HYPERLINK "" Google My Business Comments:Engaging customers through email marketing Resources: HYPERLINK "" Types of Successful Emails HYPERLINK "" Email Marketing Strategy Basics HYPERLINK "" How to Send Great Marketing Emails HYPERLINK "" Checklist for Your First Email Campaign Comments:Using and understanding digital advertising Resources: Search Engine Marketing HYPERLINK "" Display Advertising Facebook Ads Comments:Creating effective content for my marketing effortsResources: Determining the Goals of Your WebsiteChoosing a Social Media PlatformEstablish Your Online Presence with Local Listings HYPERLINK "" Types of Successful EmailsHYPERLINK ""Producing Quality Website Content Comments:MANAGEMENTUtilizing time management strategiesResources: Time ManagementGoals and Time Management Plan Comments:Developing a plan to address risks (human, structural, technology, and cash management)Resources: Business Insurance 101Risk ManagementEvaluating Risk: What to Look For Comments:Protecting your business and customer data Resources:What to Know About CybersecurityDetermining Your Level of Cyber Risk Comments:Working on strategy and vision Resources:Defining Your Mission, Vision, and Core ValuesWhat is a SWOT and How Can It Help Your Business?Understanding the Business Model Canvas Comments:Attracting and retaining employees Resources: Getting It Right: The Essentials of Hiring EmployeesSteps For Hiring an EmployeeHow to Find Quality EmployeesAttracting and Retaining Employees Comments: ................
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