Paper Grading Guide

Determine to go ahead, modify product, modify marketing plan or drop the product. PROS are: Lessens the risk of product failure. Reduces the risk of loss of credibility or undercutting a profitable product. Can determine the weaknesses in the MM and make adjustments. Can also vary parts of the MM during the test market. Need to select the appropriate MM and check the validity. CONS are: Test ... ................
................