APWA Washington



AgendaMarketing and Public Works Outreach Committee (MPWO)August 17, 2017Attendees: Diana, Juel, GraceNot in attendance: Cathy, Bethany, Roger, Lauren, Dara, Kris, Amy, Misty, Ken, Jon, and BrettActionCommittee Goals and Work Plan – Diana / JuelDiana suggested having a brainstorming session focused on the goals and work plan for this committee to come up with ideas on how we can accomplish these in a creative way that serves membership. Juel suggested we do this via email to garner initial involvement so that we don’t need to coordinate a meeting. Enhance Membership Engagement - Brett New Member Outreach. In June, Erin sent an email to 78 new members who joined since January 1, 2017. She sends this email the first Tuesday of every month to new members who joined the preceding month to enhance membership engagement. Erin suggested that the regular email blasts that are sent to membership include an item from this committee. Would be a good idea to come up with a plan for information that we could put into a ‘marketing and PR’ type section each month i.e. Marketing tips / tricks for the trade.Juel attended the committee conference call led by Becki/Membership committee. Now all inquiries about getting involved will be forwarded by Juel to Molly/co-chair on who to direct the inquiry to. Molly leading. Had additional updates from other committees for their committee web pages. Annual update to New Member Packet. Winter timeframe/Juel taskNew member selfie page – good idea, needs some movement.Public Works Magazine – Ken Support magazine development with Patrick Skillings w/readership impressions, editorial calendar, messaging/theme, solicit articles, etc.New member selfie pageChapter Photo Galleries - DianaDevelop Management Plan. Needs to be developed with a committee involving Lilt and Meeting VisionsChapter Website - JuelOngoing Website Maintenance – Winter review for updatesProject Awards – Now showing on a rotation on the home page. Project completed, looks awesome – thanks to JuelConducted web training with Grace, Misty and Amy. Also another committee chairs. Access can be challenging for committee members if not APWA members. APWA chapter poll for voting clicks in on Friday. Plus a few misc other requests for changesCommittee Report Membership Committee - BrettConstruction Management committee – Misty volunteered to be liaison for this committee Other committee MPWO roles – Need VolunteersMarketing Consultant - LiltGearing up for fall conference. Many request items, Night of Excellence awards stronger push to bring to same level of Project of the Year imaging, scripting, concepted.2018 conference. Scott picked a theme for the Conference theme: Diversity Expedition. Will begin working early on graphics and good speakers. Logo done at this point.Fall Conference Update – Cathy McKay Weekly meeting kicking off this week for the conference planning committee.Amy Cloud City of Bellingham, paper accepted. ‘Communication best practices’. Communications – Need Volunteer – Juel/Bethany/Diana to create matrix.Develop Communications Calendar – themed by committee e.g. May is Sustainability Month highlighting across all SoMe channels. Juel/Bethany/Erin/Diana to develop matrix tool for planning communications. Forward to committee for volunteers to ‘own’ key tasksSocial Media – FB, Twitter, Linked In. We did Public Works week on SoMe. There was good participation on FB and LI. Some agencies had content from entire team, others were by individual. It was good to have excitement around the summer time frame vs. just the conferences. This led to a discussion about other ‘themes’ we can tag onto, Misty mentioned the April Work zone awareness week as an optionEblastsPR – press releases to publications about APWA events/successesIf committee can develop calendar and communicate to other committees and BOD, Lilt will do heavy lifting to implement. Company shout out. Other BusinessGrace and Diana to discuss offline.Grace to assist with two additional committee web page updates. Diana to talk with Ken and Patrick on magazine status and support needsDiana/Grace/Lilt to having working lunch on photo galleries management plan in SeptemberGet list of PIO at state cities, send monthly email to ask if there is any information they would like to share among APWA SoMe audience. – Diana to start process, maybe automate email / Juel to look intoDiana retiring, effective November 1Grace Richardson, DEA taking over as new MPWO ChairBooth management to shift from Reid Middleton to Lilt ................
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