WEBSITE CREATION FOR BUSINESSES AND ORGANIZATIONS

WEBSITE CREATION FOR BUSINESSES AND ORGANIZATIONS

AUGUST 24, 2017 WITC - SUPERIOR

Offered by:

James R. Anderson III, PhD UW-Extension Douglas County 1313 Belknap Street, Room 107 Superior, WI 54880 Facebook: UWEXDouglas Website: Douglas.UWEX.edu (715) 395-1547

Sponsored by:

UW-Extension, Douglas County

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CONTENTS Website Creation Options............................................................................................................................. 5

Development options ............................................................................................................................... 5 Website vs. Facebook Fan Page Presence ................................................................................................ 5

Facebook vs. Webpages........................................................................................................................ 6 Create Your Webpage ................................................................................................................................... 7

Getting Started.......................................................................................................................................... 7 What Kind of website?.......................................................................................................................... 7 Pick a Template ..................................................................................................................................... 8 Wix Editor.............................................................................................................................................. 9 File Types............................................................................................................................................. 10 Working with Colors............................................................................................................................ 12 Action: Complete All Placeholders...................................................................................................... 12

Additional Usability Information............................................................................................................. 12 Manage Website Pages....................................................................................................................... 12 Headers and Footers ........................................................................................................................... 13 Using the Toolbar................................................................................................................................ 13 Working with Images .......................................................................................................................... 14 Social Links .......................................................................................................................................... 15 Search Engine Optimization ................................................................................................................ 15 Share Your Site for Feedback .............................................................................................................. 15

Manage Your Website................................................................................................................................. 16 Appendix: Plan Your Web Page .................................................................................................................. 17

Site .......................................................................................................................................................... 17 Design...................................................................................................................................................... 17 Pages ....................................................................................................................................................... 17 Call to Action ........................................................................................................................................... 17 Search Engine Optimization.................................................................................................................... 18

SEO for Pages ...................................................................................................................................... 18

UW-Extension, Douglas County

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UW-Extension, Douglas County

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WEBSITE CREATION OPTIONS

There are a number of options available to individuals, businesses, and organizations for creating a website. Some of the options from most expensive to least expensive:

? Hire someone to develop a website from the ground up (using all custom HTML and other Internet programming languages), not using a content management system (CMS).

? Hire someone to create a website using a website building platform.

? Hire someone to create a website using a content management system.

? Develop your own website with a content management system. ? Develop your own website using a website building platform. ? Develop your own website from the ground up.

DEVELOPMENT OPTIONS

Website Building Platform

Wix, Weebly, Squarespace, Jimdo

Content Management Systems

WordPress, Drupal, Joomla, MediaWiki

Programming

HTML, Javascript, XML, PHP, etc.

Least Easiest

Flexibility & Control Ease of Use

Most Most Complex

WEBSITE VS. FACEBOOK FAN PAGE PRESENCE

The question for our age: which do I need, a Facebook page or a web page? The short answer is both. Your website allows you to interact with customers in a way that you cannot on Facebook. Your website allows you to provide much more detailed information to your customers. It is the difference between USA Today and the New York Times ? one is fast paced and superficial, the other more detail oriented. Also, a website allows you total control of your branding image.

UW-Extension, Douglas County

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