A decade of research

10TH ANNIVERSARY EDITION

Tech Trends 2019

Beyond the digital frontier

EXPERIENCE & DIGITAL REALITY

ANALYTICS & COGNITIVE

CLOUD

BLOCKCHAIN

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Asset intelligence

User engagement

Wireless and mobility

Information management

Information automation

Cloud revolution

User

Applied

Real

Capability

Social

engagement

mobility

Visualization

analytics

clouds

computing

User

Enterprise

Geospatial

Big data

Hyper-hybrid

Gamification

Social business

empowerment

mobility

visualization

goes to work

cloud

Gamification goes to work

Social reengineering by design

unleashed

Mobile only (and beyond)

Finding the face of your data

Industrialized

Digital

Cognitive

crowdsourcing

Social

engagement

Wearables

analytics

Cloud

activation

orchestration

Dimensional

Ambient

Amplified

marketing

computing

intelligence

API economy

AR and VR go to work

Internet of Things

Industrialized analytics

Blockchain: Democratized trust

Mixed reality

Machine intelligence

Dark analytics

Everythingas-a-service

Blockchain: Trust economy

Digital reality

Enterprise data sovereignty

API imperative

Blockchain to blockchains

Beyond marketing

Intelligent interfaces

AI-fueled organizations

NoOps in a serverless world

Trending the trends: A decade of research

Exponential technology watch list

No-collar workforce

Reengineering technology

Connectivity of tomorrow

The new core

DevSecOps and the cyber imperative

Risk implications

Risk implications

Exponentials watch list

IT unbounded

Inevitable architecture

Risk implications

Social impact of exponentials

Rightspeed IT

Exponentials

IT worker of the future

CIO as chief integration officer

Exponentials

CIO as venture capitalist

Autonomic platforms

Softwaredefined everything

Reimagining core systems

Core renaissance

Real-time DevOps

In-memory revolution

Technical debt reversal

Risk implications

Risk implications

Cyber security

Design as a discipline

Measured innovation

Value-driven application management

Business of IT

CIO as postdigital catalyst

CIOs as revolutionaries

CIO operational excellence

Virtualization

IPv6 (and

Reinventing

No such thing

this time we mean it)

the ERP engine

Outside-in architecture

as hacker-proof Digital

The end of the "death of ERP"

"Almostenterprise"

identities Cyber

Best-of-breed

applications

intelligence

enterprise

Services

Cyber

applications

thinking

security

BUSINESS OF TECHNOLOGY

CORE

RISK

Contents

Introduction|2 Macro technology forces at work|5 AI-fueled organizations|19 NoOps in a serverless world|39 Connectivity of tomorrow|57 Intelligent interfaces|71 Beyond marketing: Experience reimagined|89 DevSecOps and the cyber imperative|103 Beyond the digital frontier: Mapping your future |119 Authors and acknowledgments |132

Tech Trends 2019: Beyond the digital frontier

Introduction

LOOKING back a decade to headlines of the day, we are reminded how at that now-distant moment much of the world was still grappling with a cataclysmic recession. In the technology sector, Oracle announced it was acquiring Sun Microsystems.1 Apple was gearing up to launch the iPad? mobile digital device,2 and a mean-spirited worm called Stuxnet was changing the rules of cybersecurity.3 At this same time, a small number of dedicated tech enthusiasts at Deloitte Consulting were preparing to launch our firm's first annual Tech Trends report. Though this freshman effort was only one-third the length of subsequent Tech Trends publications, it effectively captured the awe that we and our clients felt about the incredible pace of technology-driven change underway--and the profound impact that change was having on business. This report featured chapters on cloud, cybersecurity, the Internet of Things, mobile's looming impact on the enterprise, and user-centered design--all topics that at the time felt overwhelming and fantastical. Interestingly, many of the things that seemed so incredible 10 years ago are now foundational. Looking back, we can see the value these emerging innovations offered; in the moment, their promise seemed less clear. It is, therefore, remarkable how quickly organizations across industries and regions navigated the so what? and now what? for these trends and went on to successfully traverse the new digital landscape. This journey from uncertainty to digital transformation informs our latest offering, Tech Trends 2019: Beyond the digital frontier. A persistent theme of every Tech Trends report has been the increasing, often mind-bending, velocity of change. A decade ago, many companies could achieve competitive advantage by embracing innovations and trends that were already underway. Today, this kind of reactive approach is no longer enough. To stay ahead of the game, companies must work methodically to sense new innovations and possibilities, define their ambitions for tomorrow, and journey beyond the digital frontier. But the question remains: How can we sense and act upon a future that remains unclear? The good news is that much of the tech-driven disruption each of us experiences today--and will likely experience going forward--is understandable and knowable. Today, the most promising technology trends are grounded in nine powerful macro forces that form the backbone of technology innovation, past and present. In chapter 1, we examine how once-disruptive trends such as cloud, analytics, and digital experiences have been embraced to become foundational components of business and IT strategy. We also discuss how the work of reengineering technology's full life cycle, reimagining core systems, and elevating cyber to a strategic function are now critical elements of digital transformation. And finally, we take a look at three more recent trends--blockchain, cognitive, and digital reality--that are poised to become macro forces in their own right. In the following six chapters, we spotlight emerging technology trends that, over the next 18 to 24 months, will likely offer new avenues for pursuing strategic ambitions. Three of them spotlight "top of the iceberg" technologies such as AI, intelligent interfaces, and experiential marketing. Three other chapters focusing on serverless computing, advanced connectivity, and DevSecOps, are more foundational and enabling, though no less critical to innovation and growth. Those feeling overwhelmed by change may take some comfort in the

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Introduction

fact that all of these trends are grounded in the nine macro forces. As in chaos theory, patterns and structures eventually emerge from perceived disorder.

In our final chapter, we try to demystify the future of digital transformation by examining approaches for turning something seemingly nebulous and uncertain into a process that is measurable and knowable.

So here's to the next decade of opportunity, whatever it may be. Along the way, embrace that queasy feeling of uncertainty. Be excited about it. Because what you are actually feeling is tremendous, unimaginable opportunity. Today, when every company is a technology company and everyone is a technologist, there could not be a more exciting or opportune time to leave your mark on your company, your industry, and on an entire world of possibility that awaits just beyond the digital frontier.

Bill Briggs Global chief technology officer Deloitte Consulting LLP wbriggs@ Twitter: @wdbthree

Scott Buchholz Emerging Technologies research director and Government & Public Services CTO Deloitte Consulting LLP sbuchholz@

1. Andrew Clark, "Oracle's takeover of Sun Microsystems comes as surprise to software industry," Guardian, April 20, 2009.

2. Tech Trends 2019 is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. iPad is a registered trademark of Apple Inc.

3. Kim Zetter, "How digital detectives deciphered Stuxnet, the most menacing malware in history," Wired, June 7, 2011.

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