Antecedents Of Customer Loyalty In An E-commerce Setting ...
Antecedents of customer loyalty in an e-commerce setting: an empirical study. Dr. Norizan Mohd Kassim and . Dr. Salaheldin Ismail, Qatar University, Doha, Qatar. ABSTRACT. The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on satisfaction, trust and loyalty in an e-commerce setting. ................
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