Business BENCHMARK

[Pages:7]Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

for BEC and BULATS

Business

BENCHMARK Upper-Intermediate Vantage

? Cambridge University Press

Teacher's Resource Book

Guy Brook-Hart



Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

CAMBRIDGE UNIVERSITY PRESS

Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, S?o Paulo

Cambridge University Press The Edinburgh Building, Cambridge CB2 2RU, UK

Information on this title: 9780521672900

? Cambridge University Press 2006

This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.

First published 2006

Printed in the United Kingdom at the University Press, Cambridge.

A catalogue record for this book is available from the British Library

ISBN-13 978-0-521-67290-0 Teacher's Resource Book Upper-Intermediate/Vantage ISBN-10 0-521-67290-2 Teacher's Resource Book Upper-Intermediate/Vantage

ISBN-13 978-0-521-67289-4 Student's Book BULATS Edition Upper-Intermediate with CD-ROM ISBN-10 0-521-67289-9 Student's Book BULATS Edition Upper-Intermediate with CD-ROM

ISBN-13 978-0-521-67116-3 Student's Book BEC Vantage Edition ISBN-10 0-521-67116-7 Student's Book BEC Vantage Edition

ISBN-13 978-0-521-67291-7 Personal Study Book Upper-Intermediate/Vantage ISBN-10 0-521-67291-0 Personal Study Book Upper-Intermediate/Vantage

ISBN-13 978-0-521-67659-5 Audio Cassette BULATS Edition Upper-Intermediate ISBN-10 0-521-67659-2 Audio Cassette BULATS Edition Upper-Intermediate

ISBN-13 978-0-521-67660-1 Audio CD BULATS Edition Upper-Intermediate ISBN-10 0-521-67660-6 Audio CD BULATS Edition Upper-Intermediate

ISBN-13 978-0-521-67292-4 Audio Cassette BEC Vantage Edition ISBN-10 0-521-67292-9 Audio Cassette BEC Vantage Edition

ISBN-13 978-0-521-67293-1 Audio CD BEC Vantage Edition ISBN-10 0-521-67293-7 Audio CD BEC Vantage Edition

? Cambridge University Press



Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

Contents

Acknowledgements

5

Introduction

6

Human resources

Unit 1: Staff development and training

Exam reference and unit notes

8

Photocopiable activity: The first day

9

Answer key

10

Transcript

11

Unit 2: Job descriptions and job satisfaction

Exam reference and unit notes

12

Photocopiable activity: Job descriptions

13

Answer key

15

Transcripts

16

Unit 3: Letters of enquiry and applications

Exam reference and unit notes

17

Photocopiable activity: Curricula vitae

18

Answer key

20

Transcript

21

Unit 4: Telephone skills

Exam reference and unit notes

22

Photocopiable activity: Case study: Hello Holidays 23

Answer key (including Grammar workshop 1)

27

Transcripts

28

Marketing

Unit 5: Promotional activities and branding

Exam reference and unit notes

29

Photocopiable activity: Market makers

30

Answer key

33

Transcript

34

Unit 6: New product development

Exam reference and unit notes

35

Photocopiable activity 1: Advertising

36

Photocopiable activity 2: Case study: BDD

38

Answer key

41

Transcripts

42

Unit 7: A stand at a trade fair

Exam reference and unit notes

44

Photocopiable activity: Visitors to the International

Food Exhibition

45

Answer key

46

Transcript

48

Unit 8: Establishing relationships and negotiating

Exam reference and unit notes

49

Photocopiable role cards for role-play (SB page 41) 50

Photocopiable activity 1: Quiz: Are you a good

negotiator?

51

Photocopiable activity 2: Negotiating skills

53

Answer key (including Grammar workshop 2)

54

Transcripts

56

Starting new business activities

Unit 9: Going it alone

Exam reference and unit notes

58

Photocopiable activity: Letter to a franchiser

59

Answer key

61

Transcript

62

Unit 10: Financing the start-up

Exam reference and unit notes

63

Photocopiable activity: Business start-up game

64

Answer key

66

Transcripts

67

Unit 11: Starting up in a new location

Exam reference and unit notes

69

Photocopiable activity: Distribution

70

Answer key

72

Transcript

74

Unit 12: Presenting your business idea

Exam reference and unit notes

75

Answer key (including Grammar workshop 3)

76

Transcript

77

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Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

Business travel

Unit 13: Business hotels and sales conferences

Exam reference and unit notes

78

Photocopiable activity 1: An old hotel

79

Photocopiable activity 2: Travel survey

80

Answer key

81

Transcript

82

Unit 14: Business conferences

Exam reference and unit notes

83

Photocopiable activity: Case study: Conference centre 84

Answer key

87

Transcripts

88

Unit 15: Reports

Exam reference and unit notes

91

Photocopiable activity: High flyers

92

Answer key

94

Transcript

95

Unit 16: Business meetings

Exam reference and unit notes

96

Photocopiable activity 1: F2F

97

Photocopiable activity 2: Case study: FarmGear

99

Answer key (including Grammar workshop 4)

101

Transcripts

103

New technologies, innovation and change

Unit 17: New technologies and change

Exam reference and unit notes

104

Photocopiable activity 1: Change and stress

105

Photocopiable activity 2: If I were boss ...

106

Answer key

108

Transcript

109

Unit 18: Using the Internet

Exam reference and unit notes

110

Photocopiable activity:

Case study: Burfords Light Engineering

111

Answer key

113

Transcripts

114

Unit 19: A staff survey

Exam reference and unit notes

115

Photocopiable activity: Case study: Fendara SL

116

Answer key

118

Transcript

120

Unit 20: Offshoring and outsourcing

Exam reference and unit notes

121

Photocopiable activity: An outsourcing questionnaire 122

Answer key (including Grammar workshop 5)

124

Transcripts

126

Customer relations

Unit 21: Customer loyalty

Exam reference and unit notes

127

Answer key

128

Transcript

128

Unit 22: Communication with customers

Exam reference and unit notes

129

Photocopiable activity: Case study: Ba?os Ortiz

130

Answer key

132

Transcripts

133

Unit 23: Corresponding with customers

Exam reference and unit notes

134

Photocopiable activity: A letter of apology

135

Answer key

138

Transcript

139

Unit 24: A business seminar

Exam reference and unit notes

140

Photocopiable activity: Game: business gurus

141

Answer key (including Grammar workshop 6)

143

Transcripts

145

Exam skills and Exam practice

Answer key (BEC)

146

Answer key (BULATS)

149

Transcripts (BEC and BULATS)

151

Appendix: The Common European Framework

159

? Cambridge University Press



Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

Acknowledgements

Author acknowledgements

The author would like to thank all the editorial team for their help, advice, guidance, enthusiasm, feedback and ideas throughout the project, especially Charlotte Adams (Editorial Manager), Sally Searby (Senior Commissioning Editor), Jane Coates (Series Editor), Catriona WatsonBrown (Freelance Editor) and Marie Allan (Permissions Controller). Special thanks also to Susie Fairfax-Davies for using her compendious list of contacts to search out and interview business people for the book, and thanks to the following people for kindly giving up time and agreeing to be interviewed: Christina Bunt (Tesco), Amanda Hamilton (Tea UK), Lewis Bronze (Espresso), Jane Milton (Not Just Food), Maxine Macpherson (Allied Europe) and Charlotte Weston (Pacific World).

The author would also like to thank his Business English students at the British Council, Valencia, from 2003 to 2005, who patiently and good-humouredly worked through and trialled the materials and, consciously or unconsciously, pointed out faults and inconsistencies.

The author would like to give his warmest thanks and love to his wife, Paz, and his children, Esteban and Elena, for their patience and encouragement during the many long hours spent in the back room working on the book.

The author dedicates the book to his mother, Mary Brook-Hart, whom he thinks of with much love and great pride.

The publishers would like to thank the following people for their invaluable feedback when reviewing this course material: Elaine Allen, Paul Bress, Rachel Connabeep, Philip Dover, Rosemary Richey, Roger Scott, Thiruvenkataswami, Chris Turner, Bruce Warburton, Julian Wheatley, Dr Bob Wright.

Text acknowledgements

The author and publishers are grateful to the following for permission to reproduce copyright material. It has not always been possible to identify the sources of all the material used and in such cases the publishers would welcome information from the copyright owners. p.7: for the information about Business English Certificate (BEC) Vantage and the Business Language Testing Service (BULATS) test. Reproduced by permission of University of Cambridge ESOL Examinations ? UCLES; p.31: The Economist for the adapted article, `Market makers', 12 March 1998; p.53: Knowledge@Wharton () for the adapted text from `What's your best offer?'; p.60: Petpals (UK) Limited () for adapted text from `The Petpals pawprint for business success'; p.85: The Queen Elizabeth II Conference Centre () for text from `Why choose the Queen Elizabeth II Conference Centre?'; p.97: The Economist for the adapted article, `Press the flesh, not the keyboard', 22 August 2002, ? The Economist Newspaper Limited, London; pp.106?7: The Guardian for extracts from the article `If I were boss', 16 August, 2003, ? Guardian Newspapers Limited; p.117: Department of Trade and Industry for text from `Work?Life Balance Case Studies'. Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen's Printer for Scotland; p.160: CILT, The National Centre for Languages for `Can Do Statements 2005'. Adapted from National Language Standards (revised 2005), ? CILT, the National Centre for Languages 2005.

Photo acknowledgements

p.59 ?David Willis /Alamy; p.60 ?Royalty-Free/Corbis; p.71 ?Monkey Muffins, Inc., used with kind permission; p.79 ?Bettmann/Corbis; p.85 ?Andrew Holt/Alamy

Illustrations

Tim Oliver pages 30, 31, 45, 80, 112, 116, 130 and 131

Acknowledgements ? Cambridge University Press

5

Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

Introduction

Who this course is for

Business Benchmark Upper-Intermediate/Vantage is designed as an interesting and stimulating course in Business English for students at Common European Framework (CEF) B2 level. It combines lively authentic materials from a wide range of business sources and is suitable for people already working in business and pre-service students (people who are intending to work in business).

The course provides the necessary practical writing, reading, speaking and listening skills for people who will need English in a business environment. It builds up students' knowledge of essential business vocabulary and grammar in 24 short units designed to take a maximum of three hours' classroom time each.

For students who require a Business English qualification, the course provides students with a thorough preparation for the Business English Certificate (BEC) Vantage level or the Business Language Testing Service (BULATS) test, including one complete exam for BEC and another for BULATS, supplied by Cambridge ESOL.

What the course contains Student's Book

The Student's Book contains: ? 24 topic- or skills-based units designed to cover a wide

range of the main topic and skills areas required by people working in modern business. The units are organised in `clusters' of four, each cluster covering a broad topic area. The first unit in each cluster is designed to place more emphasis on reading skills (though the other skills are covered), the second places emphasis on listening skills, the third on writing skills, and the fourth on speaking skills. All units, however, are designed to provide lively, stimulating and varied classroom work where all skills are required. The units contain: -- discussion and role-play activities designed to

build up essential business speaking skills such as those required for meetings, conferences, negotiations and telephoning -- step-by-step work on writing skills in order to be able to write emails, memos, faxes, letters, reports and proposals -- a large number of authentic business articles from a wide variety of well-known business publications, together with examples of letters,

6

reports and proposals, all designed to teach essential business reading skills -- specially designed listening materials and authentic interviews with business people, intended to improve students' listening proficiency and confidence -- numerous vocabulary exercises so that students studying the course will have an ample business vocabulary for most general situations -- grammar explanations and exercises to extend and revise students' knowledge of English grammar at this level in a business context. The units are also designed to provide students with the skills and training necessary for either the Business English Certificate (BEC) Vantage level, or the Business Language Testing Service (BULATS) test. ? Grammar workshops with further grammar explanations and exercises related to grammar work arising from the units. ? An Exam skills and Exam practice section which provides detailed advice on what each section of BEC Vantage consists of, or what the BULATS test consists of, together with information about what each section of the exam is testing and step-by-step advice on how to approach each question. The Exam skills section also contains exercises designed to build up students' exam skills. This section also contains a complete authentic BEC Vantage exam (BEC Vantage Edition) or the parts of the BULATS test (BULATS Upper-Intermediate Edition) which are designed for upper-intermediate students, both supplied by Cambridge ESOL. ? Answer keys to all the exercises in the book, including sample answers to the writing tasks so that students have a model to refer to. ? Transcripts for all the listening materials.

Personal Study Book

The Personal Study Book contains: ? 24 units, each relating to the 24 units of the Student's

Book. These units contain: -- vocabulary revision and consolidation work -- grammar revision and consolidation work -- further reading and writing exercises ? a Word list of the core business vocabulary and expressions which appear in the Student's Book.

Introduction

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Cambridge University Press 0521672902 - Business Benchmark: Upper-Intermediate Teacher's Resource Book Guy Brook-Hart Frontmatter More information

Recorded materials

The recorded materials for the Student's Book are available either on audio CD or cassette.

Teacher's Resource Book

The Teacher's Resource Book contains: ? information about how the activities in each unit

relate to the BEC exam and BULATS test ? notes on each unit in the Student's Book, with advice

on how to handle activities in the unit and suggestions for alternative treatments for certain exercises ? a large number of extra photocopiable activities, including further reading texts, discussion activities, games and case studies, intended to supplement and extend the work done in the Student's Book units and to provide a wider range of activities or a more in-depth study of certain business topics. The photocopiable activities also provide extra writing tasks, all with a step-by-step approach and a sample answer for students or teachers to refer to ? answer keys to all exercises in the photocopiable activities ? answer keys to all exercises and activities in the Student's Book, including the Exam skills and Exam practice section ? complete Student's Book transcripts with the words or sentences giving the correct answer to the listening exercise underlined ? information about the Common European Framework and how this course relates to it ? a checklist of Can Do statements for students at upperintermediate level.

BULATS CD-ROM (BULATS edition)

The BULATS edition of Business Benchmark UpperIntermediate contains skills advice and exam practice for all parts of the BULATS test which are relevant to students at upper-intermediate level. A complete BULATS test is supplied free with Business Benchmark BULATS Edition, Upper-Intermediate on CD-ROM for students wishing to familiarise themselves with all parts of the computer test.

Business English Certificate (BEC) Vantage exam

BEC Vantage assesses language ability used in the context of business at the Council of Europe's Vantage Level (B2) for general language proficiency. ? In the Reading component, there are five tasks of the

following types: multiple choice, matching, sentencelevel gap-filling, multiple-choice gap-filling and error identification. The Reading component contributes 25% of the total marks.

? In the Writing component, there are two tasks, both compulsory. Candidates produce a piece of internal company communication and a short report, proposal or piece of business correspondence. The Writing component contributes 25% of the total marks.

? In the Listening component, there are three tasks of the following types: gap-filling or note-completion, matching and multiple choice. Texts used are monologues and dialogues, including interviews, discussions, telephone conversations and messages. The Listening component contributes 25% of the total marks.

? The Speaking Test is conducted by two external examiners, and candidates are tested in pairs (or, if there is an uneven number of candidates, in groups of three). There are four tasks in which each candidate responds to questions, gives a `mini-presentation' lasting approximately one minute, takes part in a collaborative task with the other candidate and takes part in a discussion with the other candidate and the interlocutor. The Speaking component contributes 25% of the total marks.

A single, overall grade is awarded, based on the aggregate of marks gained in the four components indicated above.

Business Language Testing Service (BULATS) test

BULATS makes use of a number of specially designed tests: ? The Computer Test ? The Standard Test ? The Speaking Test ? The Writing Test

Each test can be used independently of the others, or they can be used in various combinations. All the tests aim to be relevant to people using the language at work. They cover areas such as descriptions of jobs, companies and products, travel, management and marketing, customer service planning, reports, phone messages, business correspondence and presentations. The tasks in the test are generally practical ones, e.g. taking a phone message, checking a letter, giving a presentation, understanding an article, writing a report.

All the tests aim to assess candidates across the six levels of the ALTE Framework, i.e. the same test is used for all candidates whatever their level. (0?5 of the ALTE Framework correspond to the Council of Europe Framework levels A1?C2.) See the Appendix on page 159 for more information about the Council of Europe Framework.

Introduction

7

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