Chapter 4: Needs and Motives

However, I prefer Bakhtin’s heteroglossia, that anticipated Derrida’s play of differences, because of the theory of stylistics, and its compatibility with strategy ways of writing and speaking. To understand what Boulding (1956) means by image, and Bakhtin by style, as orders of complexity, we can look to Erving Goffman (1959). ................
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