Survey Design Rubric
Survey Rubric
Directions: Using your pre-approved topic, you are to construct a survey. The survey will be assessed using the rubric below. Please submit your survey in the form it will be implemented (i.e., pencil-and-paper, web-based, etc.). See me with questions; good luck!
Cover Letter Present or Introductory Email – 3 pts Present or Not
| |Rating | |
|Category | |Score |
| |4 |3 |2 |1 | |
|Purpose |Purpose is stated |Purpose is stated |Purpose is stated |Purpose is not stated. | |
| |clearly. |somewhat clearly. |vaguely. | | |
|Clarity of questions |Questions are crystal |Questions are very |Questions are somewhat|Questions are confusing | |
| |clear and a person |clear and a person |clear and a person |and ambiguous. | |
| |would not have to ask |might have to ask for |would have to ask for | | |
| |for clarification. |clarification. |clarification. | | |
|Choice of responses |Every person would be |Most people would be |Few people would be |No one would be able to | |
| |able to choose from |able to choose from |able to choose from |choose from the | |
| |the responses. |the responses. |the responses. |responses. | |
|Layout |The selection of |The selection of |The selection of |The selection of | |
| |graphics, line styles,|graphics, line styles |graphics, line styles |graphics, line styles | |
| |and arrangement |and arrangement |and arrangement |and arrangement options | |
| |options enhances the |options mostly |options sometimes |do not enhance the | |
| |layout and meaning of |enhances the layout of|enhances the layout of|layout of the survey. | |
| |the survey. |the survey. |the survey. | | |
|Content |All essential |Most of the essential |Some of the essential |One or fewer essential | |
| |questions are properly|questions are properly|questions are properly|questions are addressed.| |
| |addressed. |addressed. |addressed. | | |
|Spelling/ Grammar |All words are spelled |Most words are spelled|Most words are spelled|Numerous spelling | |
| |correctly. Grammar, |correctly. Grammar, |correctly. Grammar, |errors. Grammar, | |
| |punctuation, spacing |punctuation, spacing |punctuation, spacing |punctuation, spacing and| |
| |and word usage are |and word usage are |and word usage have |word usage have a number| |
| |appropriate. |mostly appropriate. |some errors. |of errors. | |
|Utility |Easy to use and |Easy to follow. |Choppy, but gets the |Difficult to follow and | |
| |pleasant to look at. | |job done. |is jumbled. | |
|Total Score | |
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