ANNUAL REPORT 2016 - PANDORA

ANNUAL REPORT

2016

PANDORA designs, manufactures and markets a full universe of high-quality, hand-finished and affordable jewellery. As one of the bestknown jewellery brands in the world, our vision is to become

the world's most loved.

ABOUT PANDORA

PERSONAL EXPRESSION TOLD THROUGH JEWELLERY

Our jewellery celebrates the individuality of every woman and lets her express this uniqueness in her own special way. It is beautiful, current and forever relevant ? and each piece can be worn on its own or combined with other PANDORA pieces to create a unique look and style.

From London to New York, Shanghai to Sydney, you can buy our jewellery in almost any major city in the world as well as online in one of our eSTOREs. Every one of our concept stores is something special ? a beautiful branded space that has been carefully designed to show our universe of jewellery at its best.

THE CRAFTSMANSHIP BEHIND EVERY PIECE

Creating high-quality jewellery takes passion, care and great attention to detail. Every piece of PANDORA jewellery passes through expert hands as it is transformed from raw material ? 14k gold, sterling silver, stones, cultured pearls, Murano glass and enamel ? to a beautiful finished piece.

Our goldsmiths, silversmiths, stone-setters and other craftspeople work at our crafting facilities in Thailand, where we combine centuries-old crafting traditions with modern production techniques. This unique set-up enables us to quickly scale up production of certain pieces when needed, while keeping quality high and prices affordable.

LEADING WITH THE HEART

Since our early days, our philosophy has been to run a healthy business, with respect for people, the product and the planet ? and these principles remain at the heart of our business today.

We own and operate the greatest part of our value chain, from design and raw material procurement through to production and distribution. This means we know where our jewellery comes from and how it is made ? and can ensure that every piece is designed, crafted and distributed according to our high quality and ethical standards.

PANDORA is a pride of strong individuals with a wholehearted, can-do attitude. We come from almost every corner of the planet, understand many languages and have expertise in many areas of business. But wherever we are and whatever we do, we are bound together by our values of pride, passion and performance.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 8,100 points of sale, including more than 2,100 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom around 12,400 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTENTS

MANAGEMENT'S REVIEW

5 BUILDING FOR THE FUTURE

12 BUSINESS STRATEGY 16 Full jewellery product offering 20 One brand ? targeted segments 24 Branded retail excellence 26 Balanced global business

30 GOVERNANCE AND MANAGEMENT

56 SHAREHOLDER INFORMATION

60 FINANCIAL REVIEW

FINANCIAL STATEMENTS 72 CONSOLIDATED 120 PARENT COMPANY 136 MANAGEMENT STATEMENT 137 INDEPENDENT AUDITORS' REPORT

FINANCIAL HIGHLIGHTS

DKK million 2016

2015

2014

2013

2012

Consolidated income statement

Revenue 20,281 16,737

Gross profit 15,223 12,193

Earnings before interest, tax, depreciation and amortisation (EBITDA) 7,922

6,214

Operating profit (EBIT) 7,404

5,814

Net financials

246

-469

Net profit for the year 6,025

3,674

11,942 8,423 4,294 4,072 -200 3,098

9,010 5,999 2,881 2,681

61 2,220

6,652 4,429 1,658 1,475

4 1,202

Consolidated balance sheet

Total assets 15,085 13,311 10,556

9,275

8,414

Invested capital 9,396

8,255

6,080

5,976

5,900

Operating working capital 2,780

2,388

1,990

1,846

2,039

Net interest-bearing debt (NIBD)1 2,448

1,921 -1,121

-637

-183

Equity 6,794

6,139

7,032

6,462

6,038

Consolidated cash flow statement

Net increase/decrease in cash

5

-245

431

361

165

Free cash flow 5,358

2,449

3,868

1,956

1,151

Cash conversion, %72.4% 42.1% 95.0% 73.0% 78.0%

Growth ratios

Revenue growth, %

21%

40%

33%

35%

0%

Gross profit growth, %

25%

45%

40%

35%

-9%

EBITDA growth, %

27%

45%

49%

74%

-27%

EBIT growth, %

27%

43%

52%

82%

-28%

Net profit growth, %64%

19%

40%

85%

-41%

Margins Gross margin, %75.1% EBITDA margin, %39.1% EBIT margin, %36.5%

72.9% 37.1% 34.7%

70.5% 36.0% 34.1%

66.6% 32.0% 29.8%

66.6% 24.9% 22.2%

Other ratios

Effective tax rate, % 21.2%

Equity ratio, %45.0%

NIBD to EBITDA, x

0.3

Return on invested capital (ROIC), %78.8%

31.3% 46.1%

0.3 70.4%

20.0% 66.6%

-0.3 67.0%

19.0% 69.7%

-0.2 44.9%

18.7% 71.8%

-0.1 25.0%

Share information

Dividend per share2, DKK

9.00

13.00

9.00

6.50

5.50

Total payout ratio (incl. share buyback), % 91.5% 135.8% 104.1% 63.7% 59.5%

Earnings per share, basic, DKK

52.8

30.9

25.0

17.2

9.2

Earnings per share, diluted, DKK

52.5

30.7

24.7

17.0

9.2

Share price at year-end, DKK 924.0

872.0

504.5

294.0

124.5

Other key figures

Capital expenditure (CAPEX), DKK million 1,199

1,109

455

490

276

Capital expenditure, tangible assets (CAPEX), DKK million

828

706

297

182

167

Store network, total number of points of sale 8,131

9,271

9,906 10,279 10,374

Store network, total number of concept stores 2,138

1,802

1,410

1,100

895

Average number of full-time employees 17,770 13,971

9,957

6,910

5,753

1 For 2015, NIBD and consequently NIBD to EBITDA were recalculated due to reclassifications. Refer to note 4.3. 2 Dividend proposed per share for 2016.

REVENUE AND EBITDA MARGIN

DKKm 25,000

60%

20,000 15,000

40%

10,000 5,000

20%

0

0%

Revenue EBITDA margin

DIVIDEND AND SHARE BUYBACK

DKKbn 6.0

5.0

5.5 5.0

4.0

3.2

4.0

3.0

3.9

2.0

2.4

1.4

1.0 0.7

0.7

0 0.7

0.7

0.8

1.1

1.5

Dividend Share buyback

2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

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