DECISION SUPPORT SYSTEMS AND MARKETING RESEARCH
Marketing Research Examines Demand for a Prawn-Flavored Potato Chip Janjaree Thanma flips through a fat folder of market research, thinking about a prawn-flavored potato chip. Janjaree, who directs marketing for Frito-Lay chips in Bangkok, Thailand, has found that prawn is the favorite flavor of Thais—based on marketing research. ................
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