1 - BTANYS



1.Development of Business (5 days)

• Marketing Foundations and Functions: Chapter 2

• Student Activity -- Research of Major Company in Business during 20th Century (computer activity)

• Worksheet/Notc-taking Guide

2.Feasibility and Business Planning(3 days)

Business Plan

• Entrepreneurship and Small Business Management: Chapter 5

• Marketing Essentials: Chapter 39

Yahoo Accounts

• Webpage Search ()

3.Market Analysis(5 days)

Customer Market -- Global Marketplace

• E-commerce: Business on the Internet -- Chapter 11

• Marketing Essentials: Chapter 2

• Entrepreneurship and Small Business Management: Chapter 6

4.What is E-commerce? (10 days)

• Basics of Electronic Business

• Types of Business Ownership and Organization

o E-commerce: Business on the Internet -- Chapter 1;Chapter 2

o E-commerce: Business on the Internet -- Chapter 5

o Entrepreneurship and Small Business Management Chapter 8; Chapter 24

5.Legal Environment(3 days)

• Security

• Privacy

• Trade Laws (anti-trust laws)

• Ethics

o Entrepreneurship and Small Business Management: Chapter 8; Chapter 24

o Marketing Essentials: Chapter 5

o E-commerce: Business on the Internet -- Chapter 8

6.What is Marketing(5 days)

• Marketing Foundations and Functions: Chapter 1

• Marketing Essentials: Chapter 24

• Marketing Foundations and Functions: Chart from Chapter 1

• E-commerce: Business on the Internet -- Chapter 9

7. Selecting the Product

• Marketing Plan

o Entrepreneurship and Small Business Management: Chapter 10

o Marketing Essentials: Chapter 34; Chapter 35 Market Research

8.Pricing the Product

• Entrepreneurship and Small Business Management: Chapter 11

• Marketing Essentials: Chapter 29; Chapter 30

9. Customer Services

• Finance

o Entrepreneurship and Small Business Management: Chapter 20

o E-commerce: Business on the Internet: Chapter 4

10.Promoting the Product

• Print Advertising

o Marketing Essentials: Chapter 20

o Entrepreneurship and Small Business Management: Chapter 12

o E-commerce: Business on the Internet -- Chapter 10

• Webpage Design

• Creating a Webpage

o E-commerce: Business on the Internet -- Chapter 12; Chapter 13

11.Delivering the Product

• Packaging and Deliver

o E-commerce: Business on the Internet -- Chapter 6; Chapter 7

12. Career Development

• E-commerce: Business on the Internet Chapter 3

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