Dave Sherrod's Standard Resume



Dave Sherrod, UXCEmail: dave@ ? UX Stories: ? Odds & Ends: Director of User-Centric Digital Products20+ years of career success leading product and project innovation across high-growth organizationsTechnically sophisticated and creative professional with exceptional leadership, experience, and project management skills, solid history of conducting creative analysis, and designing best-fit solutions for visual design, production, concept development, and branding; aligns digital technology with business objectives and people-based evidence to achieve organizational objectives and winning solutions. Adept at defining and mapping project scope, workflows, timelines, resources, and governance from point of planning to completion. Extensive experience in graphic and layout design, typography, color theory, iconography, and illustration.Recognized, as a visionary leader that ensures clear objectives and expectations are maintained; articulate and analytical in applying industry design standards and best practices to define and implement design criteria, based on customer need. Energetic leader, coach, and mentor skilled at developing high performance teams; dedicated to bringing excellence to the workplace. Highlights of ExpertiseUX Strategies & AnalysisDesign ThinkingLaunch & ImplementationAgile, Lean UX, User-centered DesignResponsive & Native Application DesignStakeholder & Client Relationship ManagementDesign Systems, Pattern Libraries, Style GuidesFull Life Cycle Project ManagementUser Experience & UsabilityProcess Redesign & Change Management User Interfaces Design (UI)Interaction DesignDevelopment of High Performance TeamsProblem Resolution & Troubleshooting Career ExperiencePrudential Financial, Sunnyvale, CAPositioned as Design leader for the Prudential Customer Office UX team with responsibility to collaborate with project managers, subject matter experts, and internal executive stakeholders in the creation of new and improve financial wellness tools and customer resources.DIRECTOR OF VISUAL DESIGN, CUSTOMER OFFICE (Oct 2015 to Feb 2019)Ensured organization of all projects from conception to completion by creating timelines to ensure projects are completed on schedule, within budget, and exceed project expectations.? Managed design process and communications with internal sources as Pod Lead for multiple Financial Wellness tools and calculators, and medium to large project initiatives such as Link by Prudential, Service Center, and Advisor 2.0.? Integral contributing author for Prudential’s Playbook, a Bootstrap derived, smart-component, Atomic Design System.? Utilize experience to provide skilled contributions to the design cycle in regards to leveraging analytics, experience mapping, ideation, sketching, journey mapping, wire framing, low to high fidelity comp creation, prototyping, and user testing (moderated/unmoderated, surveying, multivariate, A/B). ? Implemented business and campaign strategies to provide optimal efforts with high returns; conducted white-board and team-strategy sessions for product development.? Provided consultancy and directed scheduling, asset creation for social media, email, and marketing campaigns.E*TRADE, Menlo Park, CADelivered outstanding results in the management of in-house design team and positioned as Design lead for the E*TRADE Pro trading platform and trading experience pages at E*. DESIGN DIRECTOR (2009 to 2015)Director in charge of the UX and Visual design for the E*TRADE Pro trading platform, rated a top 3 preferred trading platform by high-frequency traders over a 7-year period. Integral contributor worked in collaboration with Product, Marketing, and Business clients to guide, determine, and prioritize product feature. Integrated new and expanded trading capabilities, FX Futures, Exchange Traded Funds, and enhanced options with integrated strategy.Led design for a 360 degree (cross-channel) revised simplification of E*TRADE’s trading experience for the E*TRADE Pro Platform and E*, which led to significant growth in trading volumes.Led design for the building and integration of the E*TRADE Pro platform’s customizable dashboard, allowing greater flexibility in customer’s customizable trading settings, enhanced functionality and accessibility of trading strategies, and education/tutorial modules for novice to professional traders.Led design developed innovative projects such as Bill Pay, Automatic Investing, ETF Screener, Mutual Fund Screener, and Bonds Center.E*TRADE, Menlo Park, CAProvided end-to-end product design and project leadership for E*TRADE Corporate Services’ Equity Edge Online, Stock Plan Admin platform that rated #1 in customer loyalty and overall satisfaction for seven consecutive years.SENIOR DESIGN MANAGER (2001 to 2009)Utilized experience and held accountability to provide collaborative work on product releases, ad campaign support, jump pages, microsites, banners, tutorials, external promotion, event collateral, and internal visual support. Senior contributor on site-wide E* redesigns and positioned as Product Design collaborator on enhance trading experience for E* which included assorted trading and investment related initiatives.Created wireframes, mockups, graphic assets, and final working models for the development team to implement, and conducted white-board and team strategy sessions for product development.Additional ExperienceSenior Visual Designer (1998 to 2001) iPrint Systems, Inc., Redwood City, CAEducation & CredentialsBachelor’s Degree, Psychology | San Francisco State University, CAProfessional DevelopmentUX Certificate, UX Management Speciality – Nielsen Normal Group, 2018Technology Proficiencies - Microsoft Office, Sketch, InVision, Adobe Cloud Suite, Axure, Jira, Confluence experience with HTML, and CSS ................
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