Ethical Theory and Business - HTW Berlin
[Pages:8]Ethical Theory and Business
SEVENTH EDITION
Edited by
Tom L. Beauchamp
Georgetown University
Norman E. Bowie
University of Minnesota
Pearson Education International
Contents
PREFACE xiii
Chapter One ETHICAL THEORY AND BUSINESS PRACTICE 1
FUNDAMENTAL CONCEPTS AND PROBLEMS Morality and Ethical Theory 1 Morality and Prudence 2
Morality and Law 4 The Rule of Conscience 5 Approaches to the Study of Morality 6 Relativism and Objectivity of Belief 7 Moral Disagreements 10 The Problem of Egoism 12
NORMATIVE ETHICAL THEORY Utilitarian Theories 17 , Kantian Ethics 22
Contemporary Challenges to the Dominant Theories 28 Rights Theories 28 Virtue Ethics 31 Feminist Ethics and the Ethics of Care 33 Common Morality Theories 35 A Prologue to Theories of Justice 38
ANALYSIS OF CASES
The Case Method in Law 39 The Case Method in Business 40 The Case Method in Ethics 40 Ethical Theory and Case Analysis 41
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vi Contents
Chapter Two
THE PURPOSE OF THE CORPORATION 45
INTRODUCTION
STOCKHOLDER MANAGEMENTVERSUS STAKEHOLDER MANAGEMENT
Milton Friedman, The Social Responsibility of Business 1s to Increase Its Profits 50 R. Edward Freeman,A Stakeholder Theory of the Modern Corporation 55
W I C H VIEW IS RIGHT?
John Hasnas, Two Normative Theories of Business Ethics: A Critique 65 John R. Boatright, What's S o Special About Shareholders? 75
LEGAL PERSPECTIVES
Michigan Supreme Court, Dodge U. Ford Motor Co. 83 Supreme Court of NewJersey, A. F! Smith Manufacturing Co. U. Barlow 85 Johnson &Johnson: Our Credo 88
CASES
Case 1: Shutdown at Eastland 89 Case 2: Merck & River Blindness 90 Case 3: H. B. Fuller in Honduras: Street Children and Substance Abuse 91
Suggested Supplementary Readings 93
Chapter Three
CORPORATE CHARACTER AND INDIVIDUAL RESPONSIBILITY 95
INTRODUCTION
ACCOUNTABILITY AND RESPONSIBILITY
Jennijii Moore, Corporate Culpability under the Federal Sentencing Guidelines 99 Manuel Velasquez, Debunking Corporate Moral Responsibility 109 Russell l? Boisjoly, Ellen Foster Curtis, Eugene Mellican, Roger Boisjoly and the Challenger
Disaster: The Ethical Dimensions 123 Lisa Belkin, How Can We Save the Next Victim? 136
LEGAL PERSPECTIVES Federal Sentencing Guidelines-Sentencing of Organizations 147 United States Court of Appeals for the First Circuit, United States U.Bank of Na0 England 152 Supreme Court of South Dakota, Stute of South Dakota U. Hy VeeFood Stores, Inc. 156
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WES
Case 1: An Auditor's Dilemma 158 Case 2: Sears Auto Centers 159 Case 3: H.J. Heinz Company: The Administration of Policy 161
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Contents vii
Chapter Four ACCEPTABLE RISK 166
I i INTRODUCTION
CONSUMER RISK
Manuel G. Velasquez, The Ethics of Consumer Production 175 Gemge G. Brenkert, Strict Products Liability and CompensatoryJustice 184
INVESTMENT RISK Robert E. Fredcrick und I?! Michael Hoffman, The Individual Investor in Securities Markets:
An Ethical Analysis 189 John R. Boatright, Ethical Issues in Financial Services 196
OCCUPATIONAL RISK Ruth R Faden und Tom L. Beuuchamp, The Right to Risk Information and the Right
to Refuse Workplace Hazards 204 John R. Boathght, Occupational Health and Safety 211
ENVIRONMENTAL RISK
Richard '7: De George, Safety, Risk, and Environmental Protection 222 Manuel G. Velasquez, Ethics and the Environment 227
LEGAL PERSPECTIVES Supreme Court of NewJersey, Henningsen U. Bloomfield Motors, Inc. und Chrysler
Coqoration 237 Supreme Court of the United States, Automobile WorkersU.Johnson Controls, Inc. 241 Supreme Court of the United States, United States, Petitioner U. Bestjoods et al. 244
. viii Contents
Case 1: Protecting Consumers Against Tobacco 247 Case 2: Exposing Workers to Plutonium 248 Case 3: The McDonald's Polystyrene Case 249 Case 4 Enron and Employee Investment Risk 251 Case 5: OSHA Noncompliance and Security 252 Case 6: Texaco in the Ecuadorean Amazon 252
Suggested Supplementary Readings 254
Chapter Five
ETHICAL TREATMENT OF EMPLOYEES 257
INTRODUCTION
I
THE HIRING AND FIRING OF EMPLOYEES
Patriciu H. Werhaneund TuraJ Radin, Employment at Will and Due Process 266
Kichard A. Epstein, In Defense of the Contract at Will 274
PRNACY
Joseph K u p f i The Ethics of Genetic Screening in the Workplace 282
Andrew C. Wicks, Lowell E. S a i q Rebekah Harty, Steuen V? Gajewski, Miriam Marcus-Smith,
Screening Workers for Genetic Hypersusceptibility: Potential Ethical, Legal, and Social Implications from the Human Genome Project 289
WHISTLEBLOWING
Michael Davis, Some Paradoxes of Whistleblowing 297 Ronald Duska, Whistleblowingand Employee Loyalty 305
LEGAL PERSPECTIVES
Superior Court of NewJersey, Warthen U. Toms River Community Memorial Hospital 310 Superior Court of NewJersey, Potter U. VillugeBank of NewJersey 314
CASES
Case 1: The Reluctant Security Guard 318 Case 2: A Matter of Principle 321 Case 3: Health and Genetic Screening 322
Suggested Supplementary Readings 323
Contents ix
Chapter Six DIVERSITY AND DISCRIMINATION IN THE WORJWLACE 325
INTRODUCTION George Sher, Diversity 331
AFFIRMATIVE ACTION AND REVERSE DISCRIMINATION
Thomas Nagel, A Defense of Affirmative Action 339 N. Scott Arnold, Affirmative Action and the Demands ofJustice 343 Tom L. Beauchamp, Goals and Quotas in Hiring and Promotion 352
ARTICLES
Deborah Epstein, Can a "Dumb A s s Woman" Achieve Equality in the Workplace? Running the Gauntlet of Hostile Environment Harassing Speech 361
E u p VOZokh,What Speech Does "HostileWork Environment"HarassmentLaw Restrict? 369
LEGAL PERSPECTNES
Supreme Court of the United States, Local28 of the Sheet Meta1 Worker'sInternational Association U. Equal Employment Opportunity Commission 374
Supreme Court of the United States, City ofRichmond u.J A. Croson Company 379 Supreme Court of the United States, Mmitor Sauings Bank, I S B v. Vinson, et al. 384 Supreme Court of the United States, Teresa Harn's, Petitioner U. Forklijit Systems, Inc. 389
CASES
Case 1: Increasing Minority Coaches in the NFL 391 Case 2: Sing's Chinese Restaurant 392 Case 3: Wards Cove Packing Co. v. Atonio 393 Case 4: Weber and the Kaiser Aluminum Steelworkers Plan 394 Case 5: Firefighters Local Union No. 1784 v. Stotts 395 Case 6: Promotions at Uptown Bottling and Canning Company 396
Case 7: Freedom of Expression in the Workplace 397
Case 8: "Harassment"at Brademore Electric 397
Suggested Supplementary Readings 399
Chapter Seven MARKETING AND THE DISCLOSURE OF INFORMATION 401
INTRODUCTION
Robert L. Arn'ngton,Advertising and Behavior Control 409 John Douglas Bishop, 1s Self-IdentityImage Advertising Ethical? 417 Dauid M. Hollty, Information Disclosure in Sales 427 Thomas Carson, Deception and Withholding Information in Sales 434
I / x Contents
. BLUFFING
Albert 2. Cam, 1s Business Bluffing Ethical? 443 Thomas Carson, Second Thoughts About Bluffing 448
LEGAL PERSPECTIVES
United States Court ofAppeals (FirstCircuit), IrvingA. Backman U. Polaroid Corporation 453 United States Court of Appeals for the Seventh Circuit, B. Sanfield, Inc. v. Finlay Fine Jeweliy Co?. 456 United States Court of Appeals for the Second Circuit, Coca-Cola Company U . Tropicana
Products, Inc. 459
CASES Case 1: More HorsePOWER? 461 Case 2: Self-IdentityAdvertising 462
Case 3: AdvertisingJoe Camel 462 Case 4: Green Advertising 463 Case 5: Sales at World Camera and Electronics 464 Case 6: Marketing Malt Liquor 465
Case 7: The Conventions of Lying on Wall Street 465
Suggested Supplementary Readings 467
Chapter Eight ETHICAL ISSUES IN INFORMATION TECHNOLOGY 469
INTRODUCTION
COMPUTERS AND PRIVACY
DeborahJohnson, Privacy 473 Damen Charters,Electronic Monitoring and Privacy Issues in Business-Marketing:
The Ethics of the DoubleClick Experience 487
TECHNOLOGICAL CHALLENGES TO INTELLECTUAL PROPERTY
Richard 7:De Gemge, Intellectual Property and The Information Age 495 Lawrence Lessig, Controlling the Wired 504
I
LEGAL PERSPECTniTES
U.S. Supreme Court, Sony C e . U. Universal City Studios Inc. 513
United States District Court for the Northern District of California,
A fM Records v. Napster 518
Contents xi
CASES
Case 1: Privacy, Legality, and Information Technology 524 Case 2: Privacy Pressures: The Use of Web Bugs at HomeConnection 525 Case 3: Spiders at the Auction 527 Case 4: 528
Suggested Supplementary Readings 530
Chapter Nine
ETHICAL ISSUES IN INTERNATIONAL, BUSINESS 532
INTRODUCTION
UNIVERSALS, RELATIVISM,AND THE PROBLEM OF BRIBERY
Normun Bowie, Relativism and the Moral Obligations of Multinational Corporations 538 Patm'ciuH. Werhane,Exporting Mental Models: Global Capitalism in the 21st Century 544 Thomas I/I!Dunfee and ThomasJ Donaldson, Untangling the Corruption Knot: Global
Bribery Viewed through the Lens of Integrative Social Contract Theory 550
HUMAN RIGHTS AND THE MULTINATIONAL CORPORATION
Denis G. Arnold, Human Rights and Global Labor Practices 558 John R. Schermerhorn,J K ,Terms of Global Business Engagement in Ethically Challenging
Environments: Applications to Burma 570 Iun Maitlund, The Great Non-Debate Over International Sweatshops 579 Denis G. Arnold, Norman E. Bowie, Sweatshops and Respect for Persons 591
LEGAL PERSPECTIVES
Universal Declaration of Human Rights 606 Supreme Court of Texas, Dow Chemical Company and Shell Oil Company U. Domingo Castro
Alfaro et al. 610 U.S. Court of Appeals, Ninth Circuit, Doe 1 us. Unocal 615
CASES
Gase 1: Foreign Assignment 621 Case 2: Facilitation or Bribery: Cultural and Ethical Disparities 623 Case 3: Adidas-Salomon: Application of Standards of Engagement to Child Labor Dilemma 624
Suggested Supplementary Readings 628
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