SYLLABI OF 1st to 6th SEMESTER



OUTLINES OF TESTS

SYLLABI AND COURSES OF READING

FOR

MASTER’S IN TOURISM AND TRAVEL MANAGEMENT (MTTM)

PART-I (SEMESTER- I & II)

(SESSION 2020-21 & 2021-22)

PUNJABI UNIVERSITY, PATIALA

(Established under Punjab Act No. 35 of 1961)

Punjabi University Patiala

Master's in Tourism and Travel Management (M.T.T.M.)

Sessions: 2020-21 & 2021-22)

Examination scheme (First and Second Semester)

First Semester

|Course |Subject |Term Marks (Theory) |

|No. | | |

| | |Internal Assessment |University Examination|Total Marks |

|M.T.T.M -101 |Tourism Products & Services |25 |75 |100 |

|M.T.T.M -102 |Global Trends in Tourism and Tourism Concepts |25 |75 |100 |

|M.T.T.M -103 |Travel Agency and Tour Operations |25 |75 |100 |

|M.T.T.M -104 |Airlines Management |25 |75 |100 |

|M.T.T.M -105 |Customer Care & Interpersonal Skills |25 |75 |100 |

|M.T.T.M -106 |Front Office Operations |25 |75 |100 |

| Grand Total 600 |

Second Semester

|Course |Subject |Term Marks (Theory) |

|No. | | |

| | |Internal Assessment |University Examination|Total Marks |

|M.T.T.M- 201 |Tourism Promotion& Resort Management |25 |75 |100 |

|M.T.T.M- 202 |Automation in Tourism, Hospitality and Airlines |25 |75 |100 |

| M.T.T.M -203 |Geography |25 |75 |100 |

| M.T.T.M -204 |Housekeeping in Hospitality Operations |25 |75 |100 |

| M.T.T.M -205 |Sales and distribution management |25 |75 |100 |

| M.T.T.M -206 | Event Management |25 |75 |100 |

| Grand Total 600 |

Master's in Tourism and Travel Management (M.T.T.M.)

Sessions 2020-21 & 2021-22)

First Semester

M.T.T.M -101: TOURISM products and services

Teaching hours: 2 lectures per week

Course objective: The Objective of the course is to familiarize the students with the essentials of Tourism accommodation, transportation and tourism varieties available for tourists in the country

Course Content

GROUP I

The Tourism Product

• 3 A's of Tourism

• The Ideal Tourism Product

• Accommodation

Types of Hotels :

• International Hotels

• Resorts

• Commercial Hotels

• Residential Hotels

• Floating Hotels

• Heritage Hotels

Supplementary Accommodation:

• Motels,

• Youth Hostel

• Caravan and Camping Sites

• Pensions

• Bed and Breakfast Establishments

• Tourist Holiday Villages

Case Study Discussions :

• EIH – Oberois

• ITC Welcome Group

• The Taj

• Raddison

• Intercontinental

• Hilton

• The Park Royale

• The Leela Group

• Future Trends in Hospitality Industry

Group II

Transportation

• India by Air

• India by Rail

• India by Road

Restricted / Protected Areas

Travelling in India – Documents and Formalities

Tourism Varieties in India :

• White River Rafting

• Trekking in the Himalayas

• Mountaineering in the Himalayas

• Winter Sports

• Heli-skiing

• Hang Gliding

• Rock Climbing

• Motor Rallies

• Ballooning

• Camel Safaris

• Yoga

• Golf

• Hill Stations in India

• Indian Wildlife

• Fairs and Festivals in India

• Shopping in India

• Cuisine in India

• Museums in India

• Arts & Crafts in India

• Tourism Legislation

• Safety and Security in Tourism

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

*Anand, M.M., Tourism and Hotel Industry in India - A Study in Management,

Prentice Hall of India Pvt., Ltd., New Delhi, 1976.

*Aseem Anand, Advance Dictionaries of Tourism, Sarup and Sons, New Delhi,

1997.

*Archer, B.H., The Impact of Domestic Tourism, Cardiff University of Wales

Press, 1973.

*Argiass G. Pearce, Tourism Development, Longman Group Limited, Burnt

Mill Harbour Essay U.K., 1981.

*Bhatia, A.K., Tourism Development, Principles and Practices, Sterling

Publishers Pvt., Ltd., New Delhi, 1982-1985, 2003.273

*Bhatia, A.K., Tourism in India, Sterling Publishers, New Delhi, 1978.

Scheme of Examination

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M -102 : global trends in tourism and tourism concepts

2 Lectures per week

Course objectives: The course aims to provide in depth knowledge to the students regarding the global and modern trends of tourism and various positive and negative impacts of tourism

Course content

Group-I

Global Trends in Tourism : Introduction

Tourism in Asia : Overview

Tourism in India : Overview

Introduction to Travel Trade : Travel Agency, Tour Operations, Tourist Transport (By Air, By Rail, By Road, cruises, car rentals)

Introduction to Hospitality Industry (Front Office, Housekeeping, Banquets, Conferences and Events Mgt.), Hotels, Motels, Restaurants, Fast Food Joints, Eating Joints, Resorts, Spas, etc.

Introduction to Aviation Industry : City Office, Airport Ground Staff, Cabin Crew; Domestic Airlines, International Airlines

Case Study Discussions :

Barista

Cafe Coffee Day

McDonalds

Pizza Hut

Domino's

International / National organizations in Travel and Tourism :

WTO, WTTC, PATA, ASTA, UFTAA, IATA, ICAO

Regional Bodies : IATO, TAAI, FHRAI, AAI

Travel Lingo

Group-II

Classification of tourism in terms of :

Destination visited – International tourism and domestic tourism

Purpose of Visit – Cultural Tourism, Business Tourism, VFR, Pilgrimage tourism etc.

Mode of travel arrangement – Inclusive travel and Independent travel

Motivation of Travel :

• Physical motivations : travel for sports and adventure, rest and relaxation, health and medical reasons etc.

• Cultural motivations : pilgrimage tourism, cultural curiosity etc.

• Interpersonal Motivation : meeting new people, VFR, etc.

• Status and Prestige motivation : business motivation

Factors that have led to the growth of tourism

Barriers to the growth of tourism

Positive and Negative impacts of tourism

Economic Impacts

Socio-culture Impacts

Environmental Impacts

Carrying capacity

Types of carrying capacity : Physical, biological, social carrying capacity

Importance of carrying Capacity

Sustainable and Eco-tourism

Leiper's Tourism System model

Destination Life Cycle

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

• Travel Industry : Chunky Gee et-al

• 2. Tourism Systems - Mill and Morisson

• 3. Successful Tourism Management - Prannath Seth

• 6. Tourism Management Vol - 4 - P.C. Sinha

• 5. Tourism Development - R. Gartner

• 6. Tourism Planning and Development - J.K. Sharma

• 7. Studies in Tourism - Sagar Singh

• 8. Tourism: Principles and Practices - Cooper C., Fletcher J., Gilbert D and Wanhil. S

• 9. Tourism: Principles and Practices - McIntosh , R.W.

• 10. Tourism : Past, Present and Future - Burkart & Medlik

• 11. Sustainable Tourism Development, Guide for Local Planners by WTO

Scheme of Examination

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M -103 : travel agency and tour operations

2 Lectures per week

Course objectives:

The course aims to provide learning to the students in repect of itinerary planning and package tours. It will also provide in depth learning regarding travel agency and tour operations business to the students

Group-I

Tour Operations / Travel Agency Business

Difference between Travel agent and tour operator

Functions of a Travel agent and a tour operator

Departments of a travel agency

Trade Terminology – GSA, Inbound, outbound, Pax, TAC etc.

Itinerary planning

Itinerary and its importance

Types of Itineraries

Factors to keep in mind while designing an Itinerary

Some popular Itineraries for Inbound and domestic tourists :- Golden triangle, Buddhist Circuit, South, Beach destinations etc.

Popular outbound Itineraries of Singapore, Malaysia, Thailand, Mauritius, Dubai, Nepal, Srilanka

package tours

Package tour and its components

Practical components of a standard package tour (Inbound, outbound and domestic)

Types of package hours

Designing & Costing of a package tour

Selling a tour package - the complete client handling activities (Sales / operations)

Selling packages to agents – the TAC and the modes of commissions

Travel Trade

Travel Trade organizations

Automation in travel trade; benefits / disadvantages – Role of CRS

Airlines Ticketing

An overview of ticketing

Latest fares in the industry – Apex, Group fares, GV 10 fares, excursion fares

How to send an EXO to the ticketing agents

Airport formalities – arrival / departure

Hotel Bookings

Booking a domestic and International hotel

How to send the bookings to the Hotel suppliers (the check-list)

An overview of GTA Hotel booking system

How to use GTA – a demonstration on the system

Searching and Booking a hotel on GTA

Issuing a hotel voucher on GTA

Group-II

VISAS

Visa and its types

Preparing Visa cases

Formalities required for Various Visas like : Schenegen, UK, US, Dubai and Far East Verification of endorsed Visa on the passport

Mediclaim / POE / Eurail / Forex

Basic overview of FOREX

Forex Terminology – TCs, Cash currency, BTQ, LERMS

Forex formalities and procedures

Forex limits for Indian nationals

Fundamentals of Mediclaim Policy – Need and Importance

Types of Mediclaim Policies and how to get it issued

What is POE and why it is required

The importance of an ECNR stamp

How to get the POE suspension – temporary and permanent

Documents required for POE suspension

Eurail and its types

Types of passes – Flexi pass, saver pass, sector tickets

How to get it issued (documents required)

Star Cruise

An Overview of Star Cruises

Ins and Outs of Super Star Virgo

Days of operation, Packages, sailing destinations, Types of cabins, Visa formalities, Services and facilities on board, luxuries and comforts, restaurants, basic layout

Boarding formalities

How to design cruise packages

Preparing Itineraries for Cruise + famous far east destinations

Case Study Discussion

(Including the profile of the company, area of specialization, Tag Lines, CEOs and Top shots)

Cox & Kings

TCI

Thomas Cook

SOTC / Kuoni

Mercury Travels

TSI

Paradise Holidays

Delhi Express

Orbit

Services International

Travel Bureau

Shashi tours & Travels (Buddhist Circuit)

()

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Travel Agency and Tour Operation, Concepts and Principals - J.M.S. Negi

2. Professional Travel Agency Management - Chunk, James, Dexter & Boberg

3. The Business of Travel Agency Operations and Management - D.L. Foster

4. Travel Agency & Tour Operations, Foster D; Conducting Tours,

Dellers;

5.Travel Agency and Tour Operation, JM Negi;

6.Travel Agency Management, M.N.Chand;

7. Tour operations and Tour Guiding, J.N. Negi.

Scheme of Examination

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40%

in aggregate as well as a minimum of 40% marks in the semester-end examination

in each paper. A minimum of 75% of classroom attendance is required in each

subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The

question paper will be divided into three groups, i.e., I, II, III. The question paper will

consist of four questions each in group I and II. Each question in these groups

carries 15 marks. Candidates will be required to attempt four questions in all from

section I and II selecting not more than two questions from each of these group.

The III group will be from the entire syllabus having15 questions of 1 mark each and

shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written

Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation

and Attendance to be of 5 marks.

M.T.T.M -104 : airlines management

Teaching hours: 2 lectures per week

Course objectives: The course familiarizes the students with air transport system and world organizations for civil aviation along with the operations at the airports

Group-I

Air Transport System

1. History of Aviation

2. Airline Terminology

3. Cabin Crew

4. Announcements

5. Airport Jobs

6. Airport Codes

7. Airline Codes

8. Phonetic Alphabet

9. Airport Lounges Case Studies

10. How airports work

11. Baggage Handling

12. Airport Security

13. Freight

Group-II

1. Guidelines for the carriage of elderly and handicapped passengers

2. Impact of Air Travel on Human Health and Psychology

3. World Organization (IATA, ICAO, DGCA etc.)

4. Case Study Discussions :

Jet Airways, Air Sahara, Air Deccan, Kingfisher, Indian Airlines, Air India, Emirates, Singapore Airlines, Malaysian Airlines, Thai Airways, British Airways

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the

next session. Questions may include a quantitative analysis of the problem facing

the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each

student for each class.

Text and Readings: Students should focus on material presented in lectures. The

text should be used to provide further explanation and examples of concepts and

techniques discussed in the course:

1. Travel Industry – Chunk, James and Dexter

2. TACT Rule Book

3. OAG and the Air Cargo Tariff both Red and Green

4. Travel Information Manual – IATA

5. Travel Agency Management, M.N.Chand;

6. Tour operations and Tour Guiding, J.N.Negi.

Scheme of Examination

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the

Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the

end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term

test (10 marks), Submission of written assignments (10marks), and class attendance

(5 marks). The weight age given to each of these factors shall be decided and

announced at the beginning of the semester by the individual teacher responsible

for the paper, and the marks obtained shall be made open to the students and also

shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in

aggregate as well as a minimum of 40% marks in the semester-end examination in

each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The

question paper will be divided into three groups, i.e., I, II, III. The question paper will

consist of four questions each in group I and II. Each question in these groups

carries 15 marks. Candidates will be required to attempt four questions in all from

section I and II selecting not more than two questions from each of these group. The

III group will be from the entire syllabus having15 questions of 1 mark each and

shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written

Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation

and Attendance to be of 5 marks.

M.T.T.M -105 : customer care & interpersonal skills

Teaching hours: 2 lectures per week

Course objectives: The course aims to provide learners knowledge about the concept of customer relations in the travel and hospitality industry

Group-I

• Who is a customer? Internal customer, External customer

• Who is a service provider?

• Why are some service providers better than others?

• Who is a satisfied / dissatisfied customer?

• What are the consequences of satisfied / dissatisfied customers?

• What is Quality?

• What is customer satisfaction?

• What is customer delight?

Key area of customer care

• The product or the service itself

• Sales and promotion of the service

• After sales support to the customer

• Organizational culture

Group-II

• Customer Feedback, feedback tools

• Converting Customer care philosophy into everyday action

• Service Recovery

• Grooming and Etiquette

• Telephone Handling Skills

• Complaint Management

• Transactional Analysis in Customer Care

• Case Studies and Role Plays

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Handbook of relationship marketing, Jagdish Seth and Atul Pyarvatiyar.

2. Marketing Management – A Relationship Marketing Perspective: Cranfield School of Management.

3. Marketing Tourism Destinations – Ernie Health & Geoffrey Wall, John Wiley & Sons. Inc.

4. Marketing for Hospitality and Tourism – Philip Kotler, Jon Bower.

5. Tourism Marketing – Lumsdon

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M -106 : front office operations

Teaching hours: 2 lectures per week

Course objectives:

The course aims to provide learners the understanding of front office operations ina tourism and hospitality organization and acquaint them with the operations of the front office department

Group-I

introduction

front office assistant

Qualities

Practical aspects of selling a room

FRONT OFFICE FUNCTIONS

Information

Reservations

Reception

Lobby

Cashiering

Night Auditor

Telephones

Emergencies

Group-II

front office's interaction with other departments

front office records and statistics

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Hotel Accommodation Management (Routledge Hospitality Essentials Series)” by Roy C Wood

2. “Front Office Management” by Sushil Kumar Bhatnagar

3. Hotel Front Office: Operations and Management” by Jatashankar Tewari

4. Front Office Management and Operations” by Sudhir Andrews

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

Master's in Airlines, Tourism and Hospitality Management

Sessions 2020-21 & 2021-22)

Second Semester

M.T.T.M -201 : tourism promotion resort management

Teaching hours: 2 lectures per week

Course objectives: Course will provide learning for resort management and its promotion through advertising

Gropu-I

tourism promotion :

1. advertising:

• Advantages of Advertising

• Planning the Advertising

• Media Selection

- Message Selection

- Cost of Advertising

- Determining Advertising Effectiveness: Inquiries, Recall Tests, Recognition Tests, Sales Tests

• Steps in Planning an Advertising Campaign :

- Stage One – Defining the Product

- Stage Two – Defining the market segments

- Stage Three – Interpreting the Marketing Objectives

- Stage Four – Planning the Advertising Campaign

- Stage Five – Implementing the Campaign

- Stage Six – Assessing the Impact and Value of a Campaign

• Advertising Agency :

- Selecting an Agency

- Agency Procedure

- Departments in an Advertising Agency

2. Sales support :

Sales Support Techniques :

• Broucher

• Folder

• Shell Folder

• Sales Letter

• Display Material

• Special Offers

• Newsletters: Essential Ingredients to Production of Newsletter

3. Public Relations :

• Public Relations in Tourism

• Public Relation Techniques

• Handling the PR Functions

• Public Relations Agency

Resort Management :

The Resort Concept

• Commercial or transient hotels

• Resorts

Types of Resorts:

o Year-round resorts

o Summer Resorts

o Winter resorts

o Health or spa resorts

o Urban resorts (resorts in urban settings)

o Beach resorts

o Timeshare resorts

o Recreational Resorts

o Seaside Resorts

o Fishing Resorts

o Ski Resorts

o Mega Resorts

o Casino Resorts

• Convention Hotels

• Motels and Motor Hotels

• Condominium Hotels

• Residential Hotels

• Casino Hotels

• All-suite hotels

GROUP-II

• Characteristics of Hotel Management

• Characteristics of Resort Management

o Visitor Market

o Facilities

o Location

o Recreation

o Seasonality

o Personnel Attitude

o Managers and Management

o Corporate or Employer Responsibility

o Employee Housing

o Labour Skills

o Sources of Revenue

o Activity Control

o The Balance Sheet

o Resorts and Traditions

o Special Considerations in Planning and Development

• Investment Considerations

o Market Feasibility

o Market Segmentation

o Target Marketing

o Competition Analysis

o Forecasts

o Changing Markets

o Resort Financing

o Capital Requirements:

o Investment Risks

o Forms of Resort Ownership

o Shared Ownership Concepts

• Social Impact :

o Community Relations

o Social Impact Strategy

Types of Social Impact

• Economic Impact :

Employment

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Exploring the Hospitality Industry by John R. Walker

2. Handbook of Tourism Economics by C. A. Tisdell

3. A Profile of the Hospitality Industry by Betsy Bender Stringam; Charles G. Partlow

4. Marketing for Hospitality and Tourism – Philip Kotler,Jon Bow er, James Maken

5. Marketing Management – V.S. Ramaswamy, S.Namakumari

6. Fundamentals of Marketing, Stanton, Willam J.,McGraw Hil

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M. -202 : automation in tourism, hospitality & airlines

Teaching hours: 2 lectures per week

Course objectives: The course familiarizes the learners with central reservation system and automation in the travel and tourism industry. It also provides knowledge about various ticketing methods.

Group-I

Automation in the tourism industry -

• An Introduction

• The need for information

• Information as a resource

Automation in the hotel, airlines and travel business : An introduction to automation with computers and without computers.

IATA : Importance, Role, History

Automation in the Airline Industry

Group-II

Introduction to CRS:

The need for a CRS system

History of the CRS system

Companies providing CRS

Use of the CRS by Airlines and Travel Agents

Benefits and importance of the CRS system to the Travel trade

Basic commands applicable to CRS systems (Galileo)

Ticketing process:

Components of a ticket

Types of tickets: Manual ticket / Automated Ticket / e-ticket

Roles of BSP in ticketing

Details of an automated ticket

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Airport Business - R. Doganis

2. All you wanted to know about airlines functions - K.Sikdar

3. OAG

4. Air Tariff Book

5. Worldwide Rules

6. IATA Ticketing Hand Book

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M -203 : geography

Teaching hours: 2 lectures per week

Course objectives: The course aims to provide learners an understanding of World geography and important tourist circuits of the world

Group-I

Importance of geography in Tourism: Latitude, longitude, international date time, Times zone, Time differences, GMT variations. Major landforms as tourist resources, Elements of weather and climate, Climatic regions of the world in brief, Impact of weather and climate on tourists and destinations, Map Reading and Practical Exercise

Aviation Geography: IATA Traffic conferences, important tourist circuits and popular Itineraries of selected countries from Middle East, Far East, Asia Pacific and Europe.

Importance of Geography in Tourism (World, Asia and India)

Popular tourist places and Case studies of selected countries like China, Singapore, Malaysia, Thailand, France and USA

GROUP-II

Important Tourist Circuits of selected Indian states like Rajasthan, Kerala, Goa, Madhya Pradesh, Orissa and North Eastern region.

Global mapping : Latitudes & Longitudes

Time Zones and Time calculation

INDIA : Physical and Political Map

ASIA (South, Southern, Eastern and Western Asia): Physical and Political Map

Australasia (Australia and the Pacific Ocean Islands) : Physical and Political Map

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. A Geography of Tourism - Ronbinson, HA

2. The Geography of Travel and Tourism - Burton, Rosemery

3. Geography of Travel and Tourism - Boniface B. and Cooper C.

4. Encyclopaedia of World Geography

5. India - Lonely Planet Publication 6. Country Reports of EIU

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M. -204 : housekeeping in hospitality operations

Teaching hours: 2 lectures per week

Course objectives: Familiarization of learners with basics of accommodation management in hospitality industry

Group-I

organizing the housekeeping department

1. Housekeeping Personnel Organizational structure of a large Hotel (Chart)

2. Importance of Job Description of Housekeeping Personnel

3. Job Description of :-

o Executive Housekeeper

o Housekeeping Supervisor

o Uniform / Linen room supervisor

o Night Supervisor, Room Attendant etc.

Rooms and floors – Practices and procedures

1. Knowledge of rooms

2. Rules on guest floors

3. Bathroom cleaning procedure

4. Reportable matters list

GROUP-II

PUBLIC AREA

Description of all public areas of large hotel

Housekeeping procedures

1. Lost and found procedures

2. Stains and classification

3. Cleaning agents

Housekeeping Terms

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Housekeeping management by Matt A. Casado

2. Hotel housekeeping: Operations and management by Rsaghubalan

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M. -205 : SALES AND DISTRIBUTION MANAGEMENT

Teaching hours: 2 lectures per week

Course objectives:

The course aims to acquaint the students with learning of sales and selling strategies and logistics management and distribution

GROUP-I

Evolution of Sales Managem ent, Types of Personal Selling, Nature and Sc ope of Sales Managements; Setting and Formulating Personal Selling Objectives; Selling Skills and Selling Strategies, The selling process.

Recruiting and Selecting Sa les Personnel; Developing and Conducting Sales Training Programmes; Designing and Administering Compensation Plans, Supervision of Salesmen;

GROUP-II

Sales Force Motivation; Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Evaluation of Sales Force; Performance Appraisal Process.

Overview of Marketing Channels, their Structure, Functions and Relationships, Designing Customer Oriented Marketing Channels, Logistics Planning, Inventory Management, Organizational Patterns in Marketing Channels, Managing Marketing Channels and Channel Member Behaviour;

Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Anderson, R, Professional Sales Management : Englewood Cliffs, New Jersey, Prentice Hall Inc. 1992.

2. Anderson, R, Professional Personal Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc 1991.

3. Buskirk R.H. and Stanton. W.J. Management of Sales Force, Homewood Illinois, Richard D. Irwin 1983.

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

M.T.T.M. -206 : event management

Teaching hours: 2 lectures per week

Course objectives: To impart knowledge for planning events their application and management

GROUP-I

Introduction to MICE & EVENT Industry: History and structure of Industry, Growth of Industry, Types of MICE & EVENT, Impact of Industry on stakeholders, Latest trend in Industry, Case study of major events

Pre and post planning of organizing Events: Event Managers and their Qualities, Resources & Logistics Required for Conducting Events, Individual Events & Corporate Events, Conference & Convention Centers, Types of Venues for Conducting Events, Selection, Location, Theme, Layout of Events, Application of Management Principles in Event Management, Steps Required to Conduct An a Successful Event, Event Budget, Legal Issues Related With Events

GROUP-II

Business Tourism & Event as a Tourism Product Classification & Significance, Nature of Business Tourism & Types, Structure Of Business Tourism, Incentive Travel, Demand & Supply of Business Tourism Relationship between Events & Tourism Industry, Relevance & Applications of Event Technology – Video Conferencing, Tele Conferencing, LCD Projectors, Internet, Fax, EMail Players in Event Business ICBP, ICCA. Historical & Heritage Sites, Classification of Events, Tourism Events & Events Characteristics, Impacts & Limitations of Events Pedagogy

The Instructor is expected to use leading pedagogical approaches in the class room situation, research-based methodology, innovative instructional methods, extensive use of technology in the class room, online modules of MOOCS, and comprehensive assessment practices to strengthen teaching efforts and improve student learning outcomes. The Instructor of class will engage in a combination of academic reading, analyzing case studies, preparing the weekly assigned readings and exercises, encouraging in class discussions, and live project based learning.

Case/ Class Discussion Assignments:

Students will work in groups of up to four to prepare a brief write-up due before the

start of each class covering the case study or class material to be discussed in the next session. Questions may include a quantitative analysis of the problem facing the decision-maker in the case.

Class Participation:

• Attendance will be taken at each class. Class participation is scored for each student for each class.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide further explanation and examples of concepts and techniques discussed in the course:

1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA.

2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational institute of AH & MA.

3. Montogmery, R.J. 1994, “Meeting, Conventions and Expositions : VNR, New York

4. Hoyle, L.H., TJA Jones (1995) “Managing Conventions and Group Business”, Educational Institute of AM & MA

⦁ English will be the medium of instruction and examination.

⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance

⦁ Each course will carry 100 marks of which 25 marks shall be reserved for internal

assessment and the remaining 75 marks for written examination to be held at the end of each semester.

⦁ The duration of written examination for each paper shall be three hours.

⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (10 marks), Submission of written assignments (10marks), and class attendance (5 marks). The weight age given to each of these factors shall be decided and announced at the beginning of the semester by the individual teacher responsible for the paper, and the marks obtained shall be made open to the students and also shown separately in the mark sheet.

⦁The minimum marks for passing the examination for each semester shall be 40% in aggregate as well as a minimum of 40% marks in the semester-end examination in each paper.

A minimum of 75% of classroom attendance is required in each subject.

Instructions to the External Paper Setter

The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 15 marks. Candidates will be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group will be from the entire syllabus having15 questions of 1 mark each and shall be compulsory.

The internal paper will carry 25 marks and it will be distributed as follows:

Two Mid-Semester Tests each carrying 10 marks (Total 10 marks) One written Assignments/Project work carrying 10 marks (Total 10 marks) Class Participation and Attendance to be of 5 marks.

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