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1.) Out of the Four P’s, which is responsible for informing, educating and persuading exchanges with target markets?a) Priceb) Promotion c) Popularityd) Product?e) Place2.) Through the S.W.O.T analysis, which would be an example of Texas Tech's football team great season performance which lead to an increase in enrollment for the following year?a) strengthsb) weaknessesc) opportunity d) threatse) None of the abovehere is two of them3.) Which of the following is cause-related marketing?a) The development and marketing of products designed to minimize negative effects on the environment b) For-profit and non-profit organizations cooperate to generate funds c) Business's concern for society's welfared) The moral principles or values that generally govern the conduct of an individual4.) Which of the following is NOT a influential factor in ethical decision making?a) Extent of problemsb) Probability of harmc) Numbers not affected d) Social consensus5.) Which of the following is not a marketing ethical theory?A. CasuistB. UtilitarianismC. Activation D. Deontology6.) What are the four parts that make up a pyramid of corporate social responsibility?A. Ethical, Practical, Reasonable, Do-ableB. Legal, Charitable, Money, ResponsibleC. Profitable, Manageable, Legal, Feasible D. Economic, Legal, Ethical, Philanthropic7.) What is meant by moral idealism?A. A personal moral philosophy that focuses on the “greatest good for the greatest number.”B. Marketing effort to produce promote, and reclaim environmentally sensitive productsC. Tying the charitable contributions of a firm directly to sales produced through the promotion one of its products?D. A personal moral philosophy that considers certain individual rights duties as universal regardless of the outcome8.) Between what years was Generation X born?A. 1977 and 1994B. 1955 and 1980C. 1965 and 1976 D. 1946 and 19649.)Rules come in the form of customs, law, professional standards, and:a. common sense. b. regulations. c. anthropological studies. d. situational knowledge10.) The ethical values of different cultures tend to: a. have slight differences.b. be identical. c. be impossible for other cultures to appreciate. d. reflect the mandates of the FCPA.11.) Tide Company's Coldwater Challenge campaign stated that customers can wash their clothes in cold water with their product and the clothes would be cleaned deeper than if the customer used competitors' products in warm water. Washing with cold water reduces the amount of energy used. This campaign is an example of what?a. Sustainabilityb. Cause-Related Marketingc. Green Marketingd. Corporate Social Responsibility12.) Which of the following is the correct definition of Ethics?a. The rules people develop as a result of cultural values and norms.b. The moral principles or values that generally govern the conduct of an individual.c. A standard or pattern, especially of social behavior, that is typical or expected of a group.d. None of the above13.) _______ is the ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma.a. Deontological Theory b. Utilitarian Ethical Theoryc. Casuist Ethical Theory?d. Moral Relativism14.) What is a Virtue?a. The rules people develop as a result of cultural values and norms.b. A character trait valued as being good. c. A guideline to help marketing managers and other employees make better decisions.d. The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time15.)Which of the following is not part of the Code of Ethics?A) Identifying satisfactory business exercisesB) Repeatedly sexually harassing coworkers C) Supports internal control behavior?D) Avoids confusion in decision making?E) Facilitates discussion about right and wrong16.) Morals are…?A) The rules people develop as a result of cultural values and norms B) Principles people develop at birthC) Things other people tell you to believeD) Values your parents force upon you17.)______ are the moral principles or values that generally govern the conduct of an individual or a group.?A. Laws B. Ethics C. RulesD. The Media18.) Which of the following factors does NOT contribute to regulating society? A. EthicsB. MediaC. Capital Punishment D. LawsE. None of the above19.) What is an argument that's against social responsibility?A. Is it the right thing to doB. It can be profitableC. Take focus away from making profitsD. Will it make us more money20.) Which is an example of Code of Ethics?A. Helps Control behavior internallyB. No strict rules C. Facilitates discussion about right and wrongD. A and C1. B2. C3. B4. C5. C6. D7. C8. C9. A10. A 11. C12. B13. A14. B15. B16. A17. B18. C19. C20. D ................
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