Introduction - Sample Assignment



Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc322665475 \h 1Impact of variation in the elements of marketing mix PAGEREF _Toc322665476 \h 1Impact of external environmental factors on elements of marketing mix PAGEREF _Toc322665477 \h 2Assessment of McDonalds marketing mix in terms of customer satisfaction and choice PAGEREF _Toc322665478 \h 2Competitor’s response to McDonalds marketing mix PAGEREF _Toc322665479 \h 2Evaluation of the McDonalds marketing mix PAGEREF _Toc322665480 \h 3Monitoring Marketing Mix against actual market performance PAGEREF _Toc322665481 \h 3Measurement and evaluation strategy for monitoring marketing objectives PAGEREF _Toc322665482 \h 4Conclusion PAGEREF _Toc322665483 \h 4References PAGEREF _Toc322665484 \h 5IntroductionThe purpose of this report is to analyze the famous brand of McDonalds and comment upon the marketing mix of McDonalds. The report incorporates a linkage of elements of marketing mix and how are they interrelated to each other for the successful completion of a comprehensive marketing plan. The impact of external environment on the marketing mix in the case of McDonalds is also elaborated. The strategy of McDonalds is identified and how they are able to achieve their respective marketing objectives is further analyzed. The report also addresses competitors move to counter the moves of McDonalds. The last part of the report includes an evaluation strategy which focuses on how the existing operations in a wide range of outlets can be possibly monitored by the senior management of McDonalds. The report ends with a brief conclusion which ties the content of the report together (Goetzi 2009).Impact of variation in the elements of marketing mixThe elements of marketing mix are interrelated to each other. The purpose of effective implementation and judgement of these marketing elements is to achieve marketing objectives as set out by the senior management. In the case of McDonalds, it is given in the case study that they use several mediums of advertisements such as magazines, television in order to communicate with their identified target market. This if course involves cost, if a new product is looking to gain awareness in the market, this promotional aspect of the marketing mix also affects the price element as higher the cost involved in the advertisement, the management would like to cover the cost involved so that they can break even and start making profits on that particular product. There is also a relation evident in the place and product in McDonalds as they have different prices in different parts of the world depending upon how financially well off the country is. There ham burgers are above in United States of America to what they would sell the same burger in India, even if they are compared on the basis of purchasing power parity (About McDonald’s 2010).Impact of external environmental factors on elements of marketing mixThe external environmental factors directly and indirectly affect the marketing mix of a product. For example- McDonalds had adopted a strategy of putting the name of ‘Allah’ in the food carry bags to increase awareness of McDonalds in United Arab Emirates. They had to immediately To get the full project, please buy the Assignment by using this Link - ?9 ................
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