1) All activities involved in selling goods or services ...



CHAPTER 12 (GROUP 1) QUIZ

1) All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use is…

A) Wholesaling

B) Retailing

C) Targeting

D) Positioning

2) All activities involved in selling goods and services to those buying for resale or business use is…

A) Positioning

B) Retailing

C) Wholesaling

D) Targeting

3) An example of a superstore is…

A) Sears

B) 7-Eleven

C) Best Buy

D) Radio Shack

4) A retail store that carries a narrow product line with a deep assortment within that line is a…

A) Supermarket

B) Convenience store

C) Specialty store

D) Department store

5) A _______________ is a giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.

A) Discount store

B) Category killer

C) Factory outlet

D) Superstore

6) An example of a warehouse club is…

A) Kroger

B) Target

C) McDonald’s

D) Costco

7) A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation is a…

A) Broker

B) Agent

C) Merchant Wholesaler

D) Retailer

8) The nation’s nearly 48,500 shopping centers now account for about ___ % of U.S. retail activity (not counting cars and gas).

A) 50

B) 75

C) 25

D) 90

9) A retail operation that sells standard merchandise at lower prices by accepting lover margins and selling at higher volume is a _______ ; an example is. ________ .

A) Independent off-price retailer; Wal-Mart

B) Service retailer; Target

C) Department store; Wal-Mart

D) Discount store; Target

10) A ______ is a business whose sales come primarily from retailing; a ______ is a business whose sales come primarily from wholesaling.

A) Wholesaler; retailer

B) Wholesaler; franchise

C) Franchise; retailer

D) Retailer; wholesaler

Answers:

1) B

2) C

3) C

4) C

5) B

6) D

7) A

8) B

9) D

10) D

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