Social Influence: Conformity, Social Roles, and Obedience

Conforming is contagious. For example, it can be awkward to attend your first holiday meal with new in-laws if no one tells you that Grandpa always sits in a particular chair or that the holiday meal, announced for 2 p.m., is never served until 4:30. Your new family members do not have to say anything to communicate their group norms, how-ever. ................
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