Chapter 9—Product Concepts - CSUB

In this example, _____ are developed by offering value-added services that are not readily available from other hotel chains. a. price incentives b. social bonds c. service delivery paradigms d. personal communication channels e. structural bonds ANS: E. This example is similar to the Hertz example in the text. PTS: 1 REF: 166 OBJ: 11-5 TYPE: App ................
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