Chapter 9—Product Concepts
These additions are examples of: a. product line extensions b. product portfolio width adjustments c. product item contractions d. SBU expansions e. mix repositionings ANS: A. Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App ................
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