Business Rubric Examples

Business Rubric Examples

Rubrics from the University of Scranton

Business Strategy Analysis Rubric

Case Analysis Rubric

Decision Making Rubric

Critical Thinking Rubric

Ethical Considerations Rubric

2

3

4

5

6

California State University East Bay Undergraduate Business Rubrics

International Global/Business Perspective

Reasoned Decision-Making

Communication Capabilities

Understanding How Companies Make a Profit

Market Focus

7

7

8

8

9

California State University East Bay MBA Rubrics

Leadership Rubric

Teamwork Rubric

Problem-Solving Rubric

Global Perspective Rubric

Written Communication Rubric

Oral Presentation Rubric

10

11

12

13

14

15

SUNY at New Paltz School of Business

Academic Presentation Skills Rubric

16

Walton College

Business Plan Rubric

17

California State University Sacramento

Also see 17 pages of undergraduate rubrics and 15 pages of graduate rubrics at

(UG) and

(grad).

All rubrics were taken verbatim from campus websites and their format may have been lightly

edited to fit the printed page.

1

The University of Scranton Business Strategy Analysis Rubric

Retrieved January 3, 2007 from



Date: __________________________________

Rater: ______________________

Course: ________________________________

Student: ____________________

TRAIT

Identifies the

corporate

strategy

Key

assumptions

Evidence of

strategy

Conclusions,

implications,

and

consequences

Unacceptable

Does not identify and

summarize the

corporate strategy, is

confused or identifies

a different or

inappropriate strategy

Does not surface the

assumptions that

underlie the strategy

Acceptable

Identifies the main

strategy(ies) and

subsidiary,

embedded, or implicit

aspects of the

strategy

Identifies most of the

key assumptions

Simply lists examples

of actions or

behaviors that

represent the strategy.

Does not discuss the

relevance of these

actions or behaviors.

Fails to identify

conclusions,

implications, and

consequences of the

strategy

Discusses the

relevance of actions

and behaviors

representing the

strategy(ies)

Identifies and

discusses

conclusions,

implications, and

consequences

2

Exemplary

Identifies not only

the basics of the

strategy, but

recognizes nuances

of the strategy

Identifies and

questions the

validity of the key

assumptions that

underlie the

strategy

Discusses nuances

of the examples in

some detail

Objectively reflects

upon own analysis

of the corporate

strategy

Score

The University of Scranton Case Analysis Rubric

Retrieved January 3, 2007 from

Date: _______________

Rater: _______________

TRAIT

Issues

Perspectives

Knowledge

Actions

Consequences

Course: ____________

Unacceptable

Does not recognize a

problem or mentions

problems that are not

based on facts of the

case

Does not recognize the

perspectives of any

characters in the case

Simply repeats facts

listed in case and does

not discuss the

relevance of these facts

No action proposed or

proposes infeasible

action(s)

No positive and

negative consequences

are identified

Acceptable

Recognizes one or more

key problems in the case.

Considers the perspectives

of individuals who are

related to the problems

Considers facts from the

case and cites related

knowledge from

theoretical or empirical

research

More than one reasonable

action proposed.

Positive and negative

consequences for each

action are discussed

3

Student: ________________

Exemplary

Recognizes multiple

problems in the case.

Indicates some issues are

more important than others

and explains why

Clearly describes the unique

perspectives of multiple key

characters.

Discusses facts of the case

in relation to empirical and

theoretical research and add

knowledge from personal

experience

Proposed actions seem to

deal with the most

important issues

Consequences are tied to the

issues deemed most

important.

Score

The University of Scranton Decision Making Rubric

Retrieved January 3, 2007 from



Date: _______________

Rater: _______________

TRAIT

Identifies

Alternatives

Identifies

criteria for

assessing

alternatives

Applies

criteria to

alternatives

Evaluates

results

Course: ____________

Unacceptable

Identifies alternatives

that are not all

seemingly equal or

that reflect confusion

or limited

understanding of the

situation

Identifies only some

important criteria

Acceptable

Identifies alternatives

that are seemingly

equal and that reflect

a basic understanding

of the situation

Identifies the

important criteria that

should be considered

Student: ________________

Exemplary

Identifies alternatives

that are seemingly

equal and that reflect

an in-depth

understanding of the

situation

Identifies important

and less obvious

criteria reflecting a

thorough

understanding of the

situation

Determines the extent Determines the extent Determines the extent

to which some of the to which each

to which each

alternatives possess

alternative possesses alternative possesses

each criterion or the

each criterion and

each criterion and

extent to which all of justifies this with

justifies this with

the alternatives

appropriate

appropriate

possess some of the

information or

information or

criteria

knowledge

knowledge at an

unusual level of

depth

Has difficulty

Evaluates whether

Evaluates whether

evaluating whether

important scores or

important scores or

important scores or

criteria should be

criteria should be

criteria should be

changed or dropped

changed or dropped

changed or dropped

in a way that reflects in a way that reflects

understanding of the

an in-depth

subject

understanding of the

subject

4

Score

The University of Scranton Critical Thinking Rubric

Retrieved January 3, 2007 from



Date: _______________

Rater: _______________

Course: ____________

Student: ________________

TRAIT

Identifies and

Summarizes

problem at issue

Unacceptable

Does not identify and

summarize the problem, is

confused or identifies a

different or inappropriate

problem

Acceptable

Identifies the main

problem and

subsidiary, embedded,

or implicit aspects of

the problem

Exemplary

Identifies not only the

basics of the issue,

but recognizes

nuances of the issue

Personal

perspective and

position

Addresses a single source

or view of the argument

and fails to clarify

presented position relative

to one¡¯s own

Deals only with a single

perspective and fails to

discuss other salient

perspectives

Identifies,

appropriately, one¡¯s

own position on the

issue

Key assumptions

Does not surface the

assumptions and ethical

issues that underlie the

issue

Identifies some of the

key assumptions and

ethical issues

Quality of evidence

Merely repeats

information provided,

taking it as truth or denies

evidence without adequate

justification

Examines the

evidence and source

of evidence, questions

its accuracy,

precision, relevance,

and completeness

Conclusions,

implications, and

consequences

Fails to identify

conclusions, implications,

and consequences of the

issue

Identifies and

discusses conclusions,

implications, and

consequences

Draws support from

experience and

information not

available from

assigned sources

Addresses and

analyzes salient

perspectives drawn

from outside

information

Identifies and

questions the validity

of the key

assumptions and

addresses the ethical

dimensions that

underlie the issue

Observes cause and

effect and addresses

existing or potential

consequences. Clearly

distinguishes between

fact, opinion, and

acknowledges value

judgments

Objectively reflects

upon own assertions

Other salient

perspectives and

positions

Identifies other salient

perspectives drawn

from outside

information

5

Score

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