Achieving Competitive Advantage with Information Systems
Chapter 3
Achieving Competitive Advantage with
Information Systems
3.1
Copyright ? 2011 Pearson Education, Inc.
Essentials of Management Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems
STUDENT LEARNING OBJECTIVES
? How does Porter's competitive forces model help companies develop competitive strategies using information systems?
? How do the value chain and value web models help businesses identify opportunities for strategic information system applications?
? How do information systems help businesses use synergies, core competencies, and networkbased strategies to achieve competitive advantage?
3.2
Copyright ? 2011 Pearson Education, Inc.
Essentials of Management Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems
STUDENT LEARNING OBJECTIVES
? How do competing on a global scale and promoting quality enhance competitive advantage?
? Evaluate the role of business process management (BPM) in enhancing competitiveness.
3.3
Copyright ? 2011 Pearson Education, Inc.
Essentials of Management Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems
Verizon or AT&T: Which Company Has the Best Digital Strategy?
? Problem
Intense competition, difficult strategic decisions.
? Solutions
Verizon heavily promotes its FiOS service whereas AT&T partners with smartphone developers like Apple to strengthen its wireless business.
3.4
Copyright ? 2011 Pearson Education, Inc.
Essentials of Management Information Systems
Chapter 3 Achieving Competitive Advantage with Information Systems
Verizon or AT&T: Which Company Has the Best Digital Strategy?
? Cutting-edge technologies like the iPhone and fiberoptic networks offer Verizon and AT&T opportunities to gain an edge.
? Illustrates digital technology's role in gaining and maintaining a competitive advantage
? And what about substitute providers like cable companies and Wi-Max (wide area Wi-Fi)?
3.5
Copyright ? 2011 Pearson Education, Inc.
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