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What is a value proposition?A value proposition states what a company or business offers be this a service or product. It is used to highlight their product/service and make it appealing to consumers often stating why it would benefit someone to use them. It is a promise to consumers that whatever they are offering will help them and that it will add more value or better solve a problem than any others out there. When a company/business creates a value proposition they have to review and analyze the benefits they provide but also the price at which they sell it.And here is Kev’s thoughts .....Why are value propositions important?It's important to expend the necessary time and effort to craft a compelling value proposition since it will form the basis for all your sales, marketing, and product development efforts. The value proposition is also part of your Business Plan. A value proposition is a valuable tool to guide your marketing efforts. Three business value proposition examplesUBER – Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.Apple Iphone – Every iphone we’ve made – and we mean every single one - was built on the same belief. That a phone should be more than a collection of features. That above all a phone should be absolutely simple, beautiful and magical to use.Skype – Skype keeps the world talking for free. Share, message and call – now with group video on mobile and tablet tooThree charity value proposition examplesCancer research - Accelerating progress to beat cancer soonerBritish heart foundation - Our mission is to win the fight against cardiovascular disease. Our vision is a world in which people do not die prematurely or suffer from cardiovascular disease.MacMillan - Macmillan Cancer Support aims to: We want to reach and improve the lives of everyone living with cancer and to inspire millions of others to do the same.Three bad business value proposition examplesDell - To be the most successful computer company in the world at delivering the best customer experience in markets we serve.Edelman - We recalibrate brands to broaden awareness, reframe global positions and re-connect with core customers. Our business is to help you form relationships and effectively engage. ................
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