Unsought products are those which customers are not ...

Unsought Products

Unsought products are those which customers are not wanting or even doesn't know initially and are not looking to buy them in normal circumstances. These are the products which are not included in ones necessary requirement and one can do without it. These unsought products need lot of advertisement and awareness so that people start thinking of buying it. There is one more type of product known in the market called as "unfamiliar invention" which is similar to unsought product. The only difference is these products are not known to the customers and have very high degree of capacity to fulfill ones necessity.

Factors for Unsought Products

Unsought products usually has following common factors 1. New to market 2. Lack of product understanding 3. Less advertisement 4. Luxury products 5. New category creation

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Unsought Products 6. Low word of mouth 7. Unfamiliarity Once these factors start to get resolved, the unsought products start picking up in market and no longer remain unsought.

Examples of Unsought Products

Many a times new products in market or new category of product start with being unsought products. For example tablet PCs when they were first launched or normal touch screen devices initially unsought products in late 2000s but quickly became sought products when they offered a lot of value to customers. Insurance product; Microwave oven are some of the examples of unsought products which need heavy advertisement campaigns to generate awareness.

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