Sample Content Document Template for Website Relaunch



PAGE NAMEMaps to the site map page.Example: Products Overview PROPOSED URLInclude primary keyword. KEYWORDS TARGETEDList the primary keyword(s) first.Include Synonyms, Modifiers and long-tail phrases that applyTARGET AUDIENCEThink Big Buckets: CTO, Executive, Finance, BUYER’S JOURNEYExamples: Awareness, Consideration, Purchase, Post-Purchase, AdvocacyTITLE TAGStart title with main keyword.Use our tool to write titles that will fit on a Search Engine Results PageMETA DESCRIPTIONContains about 20-25 wordsUse our tool to write a Meta Description that will fit on a Search Engine Results PagePAGE CONTENTInsert new or existing content.Word will check your spelling!PDFs/IMAGE FILESInclude file current file names for PDFs, white papers & graphics that will be used on this page.PAGE NAMEMaps to the site map page.Example: Solutions PagePROPOSED URLInclude primary keyword. KEYWORDS TARGETEDList the primary keyword(s) first.Include Synonyms, Modifiers and long-tail phrases that applyTARGET AUDIENCEThink Big Buckets: CTO, Executive, Finance, BUYER’S JOURNEYExamples: Awareness, Consideration, Purchase, Post-Purchase, AdvocacyTITLE TAGStart title with main keyword.Use our tool to write titles that will fit on a Search Engine Results Page: META DESCRIPTIONContains about 20-25 wordsUse our tool to write a Meta Description that will fit on a Search Engine Results Page:PAGE CONTENTInsert new or existing content.Word will check your spelling!PDFs/IMAGE FILESInclude file current file names for PDFs, white papers & graphics that will be used on this page.PAGE NAMEMaps to the site map page.Example: About Us Overview PROPOSED URLInclude primary keyword. KEYWORDS TARGETEDList the primary keyword(s) first.Include Synonyms, Modifiers and long-tail phrases that applyTARGET AUDIENCEThink Big Buckets: CTO, Executive, Finance, BUYER’S JOURNEYExamples: Awareness, Consideration, Purchase, Post-Purchase, AdvocacyTITLE TAGStart title with main keyword.Use our tool to write titles that will fit on a Search Engine Results Page: META DESCRIPTIONContains about 20-25 wordsUse our tool to write a Meta Description that will fit on a Search Engine Results Page:PAGE CONTENTInsert new or existing content.Word will check your spelling!PDFs/IMAGE FILESInclude file current file names for PDFs, white papers & graphics that will be used on this page.PAGE NAMEMaps to the site map page.Example: Our Customers PROPOSED URLInclude primary keyword. KEYWORDS TARGETEDList the primary keyword(s) first.Include Synonyms, Modifiers and long-tail phrases that applyTARGET AUDIENCEThink Big Buckets: CTO, Executive, Finance, BUYER’S JOURNEYExamples: Awareness, Consideration, Purchase, Post-Purchase, AdvocacyTITLE TAGStart title with main keyword.Use our tool to write titles that will fit on a Search Engine Results Page: META DESCRIPTIONContains about 20-25 wordsUse our tool to write a Meta Description that will fit on a Search Engine Results Page:PAGE CONTENTInsert new or existing content.Word will check your spelling!PDFs/IMAGE FILESInclude file current file names for PDFs, white papers & graphics that will be used on this page.Continue creating a new Table for each web page.IMPORTANT: Set up a separate Excel file to map old URLs to new URLs in preparation for creating 301 RedirectsTable of Contents (to update, right click and select Update > Update Entire Field> TOC \o "1-3" Example: Products Overview PAGEREF _Toc480953922 \h 1Example: Solutions Page PAGEREF _Toc480953923 \h 2Example: About Us Overview PAGEREF _Toc480953924 \h 3Example: Our Customers PAGEREF _Toc480953925 \h 4 ................
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