Internet Activity
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[pic]Company Profiles & Business Activities[pic]
Procedures:
1. Search the Internet for six national or regional companies that has developed a web page AND traded stocks on the New York Stock Exchange (NYSE) or MSN Money .
(Examples: Target, McDonald’s, IBM, Coca-Cola)
Hint: You can find website address once you locate the company on the NYSE website.
2. Use word processing (WORD) or presentation software (PowerPoint) to prepare a 2-3 page company profile/outline that includes the following information:
a. Company history
b. Product(s)/service(s) offered
c. Miscellaneous facts (i.e., stock performance, stock symbol, national headquarter location/regional office, etc.) AT LEAST 3
d. Advertising & promotion used by the company and what it looks like (ex. graphic logo, slogan or motto company goes by in writing, or commercial you have recorded and created yourself or located online can be presented via moviemaker, PowerPoint, or an online web tool that you have an account for)
e. Include a title/introduction page and references/website links and DO NOT FORGET “7/7” RULE if doing a PowerPoint
Note: You may not be able to find all of the above information on the home page. You may need to visit other web sites and/or incorporate your own knowledge.
If Word is used you may create a table to categorize information for each company or just type and print profile in a professional manner for each company. If PowerPoint is used, you must present your profile accompanied by a PowerPoint handout.
3. Create a stock portfolio in an Excel spreadsheet of all 6 of your companies tracking their market value for 3 different days. An Excel template will be provided for you.
4. Pick one company out of your portfolio and do the following:
a. Create a graph or chart for one of your companies representing its stock performance
b. Use the autosum key, choose a function showing me what the numbers represent for that one company.
5. Create a database in Access of three different fields and field names for your 6 companies. The database will include the following: a) table- showing fields and field names, b) report OR form of table information, and c) query pulling common data from table
Examples of fields that can be used: company name, stock symbols, stock change (+ =gain or - = loss, products/ services, etc.)
Evaluation Checklist/Rubric
Company Profile
| | | |
|Performance Indicators |10 points each |Comments |
| | | |
| | | | |
|Company Profile |100 |70 | |
|TOTAL | | | |
| | | | |
| | | | |
|Composed document of appropriate length (2-3 word processed pages| | | |
|minimum or presentation slides- 10 slide minimum) | | | |
| | | | |
|Included company history | | | |
| | | | |
|Included product(s)/service(s) offered | | | |
| | | | |
|Included advertising and promotion(logo, slogan, and or | | | |
|commercial(in appropriate format…options described in procedures) | | | |
| | | | |
|Stated miscellaneous facts (at least 3) | | | |
| | | | |
|Produced error-free and professional-looking document(w/ | | | |
|references/web site links and a title /introductory page/slide) | | | |
| | | | |
|3 day Excel portfolio | | | |
| | | | |
|Portfolio company graph/chart (Comp Apps II ONLY) | | | |
| | | | |
|Portfolio number functions (Comp Apps II ONLY) | | | |
| | | | |
|Portfolio company database (Comp Apps II ONLY) | | | |
Additional Comments:
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