Algonquin College



Algonquin CollegeInternational Alumni PlanDraft ReportPublished: May 23, 2018Updated: July 17, 2018Table of Contents TOC \o "1-3" \h \z \u 1Introduction PAGEREF _Toc519598822 \h 22Context PAGEREF _Toc519598823 \h 22.1Growing International Enrolments at Algonquin PAGEREF _Toc519598824 \h 22.2Growing Number of International Graduates PAGEREF _Toc519598825 \h 32.3Planning Context at Algonquin College PAGEREF _Toc519598826 \h 32.3.1Algonquin College Strategic Plan PAGEREF _Toc519598827 \h 32.3.2Algonquin’s International Strategic Plan PAGEREF _Toc519598828 \h 33Research on Best Practices at Ontario Colleges PAGEREF _Toc519598829 \h 43.1Website Research PAGEREF _Toc519598830 \h 43.1.1LinkedIn Alumni Pages PAGEREF _Toc519598831 \h 53.1.2Review of College Alumni Websites PAGEREF _Toc519598832 \h 63.1.3Observations from the Website Research PAGEREF _Toc519598833 \h 63.2Interview Research PAGEREF _Toc519598834 \h 73.2.1Overview of College Efforts to Connect with International Alumni (IA) PAGEREF _Toc519598835 \h 83.2.2Challenges that Prevent Colleges from Connecting with their IA PAGEREF _Toc519598836 \h 83.3Canadian Alumni Associations Overseas PAGEREF _Toc519598837 \h 103.3.1Canada Alumni Websites in Other Countries PAGEREF _Toc519598838 \h 103.4Potential Alumni Offerings PAGEREF _Toc519598839 \h 124Developing an Alumni Engagement Strategy PAGEREF _Toc519598840 \h 154.1General Alumni Engagement Advice PAGEREF _Toc519598841 \h 154.2Alumni Engagement Strategies at Canadian PS Institutions PAGEREF _Toc519598842 \h 154.2.1Typical Engagement Plan Elements PAGEREF _Toc519598843 \h 164.3Metrics PAGEREF _Toc519598844 \h 17Appendix A: Website Research Results PAGEREF _Toc519598845 \h 18Appendix B: Alumni Engagement Strategy Websites PAGEREF _Toc519598846 \h 25IntroductionAlgonquin College has hired Capital Park Consulting to help draft an International Alumni Plan. Capital Park’s approach to the assignment includes gaining an understanding of current practices and alumni numbers at Algonquin, researching practices at other Ontario colleges, interviewing alumni and international units at other institutions. The goal of the project is to develop findings regarding best practices and make recommendations regarding the contents of Algonquin’s new international alumni plan. This Draft Report describes the Capital Park team’s understanding of the current situation at Algonquin College, its research into practices at other Ontario Colleges, and identifies the components that could potentially be included in an International Alumni Plan. ContextGrowing International Enrolments at AlgonquinBetween 2008 and 2015, international enrolments at Canadian technical-vocational postsecondary institutions grew by 92%. International enrolments at Algonquin College have increased by an even more significant proportion, growing by 209% over that same timeframe.The proportion of international students at Algonquin have been shifting with India seeing significant growth over that period, while other “top 5” China and Vietnam have seen more modest growth, South Korean enrolments have been stable and Saudi Arabian students have gone down significantly based on a change in government funding of funding for students studying abroad. This growth is expected to continue in the next 5 years, with international student numbers projected to rise by 10% to 20% while domestic enrolments are projected to rise by a more modest 1% to 3%. Growing Number of International GraduatesGiven the growth in the number of international students at Algonquin, it is no surprise that that the number of international students graduating has been growing too. The following table shows that 2,647 international students have graduated from Algonquin in the past 4 years. School or Faculty2013-142014-152015-162016-17TotalFACULTY OF TECHNOLOGY & TRADES137176222304839SCHOOL OF BUSINESS137218245181781SCHOOL OF HOSPITALITY & TOURISM10295102106405FACULTY OF ARTS & MEDIA DESIGN41599467261FACULTY OF HLTH, PUBLIC SAFETY/COMM STUD45546942210International Education Centre1616212679CENTRE FOR CONTINUING & ONLINE LEARNING182214458ALGONQUIN COLLEGE IN THE OTTAWA VALLEY31239ALGONQUIN COLLEGE HERITAGE INSTITUTE325Grand Total4996447717332647This number is expected to grow significantly in the next 5 years as international enrolments continue to grow. Planning Context at Algonquin CollegeAlgonquin College Strategic PlanAlgonquin’s current Strategic Plan was released in 2017 and runs until 2022. It identifies six goals, one of which (#4) is specifically focused on alumni engagement:Goal Four: Become an integral partner to our alumni and employers.The Algonquin College Strategic Plan also mentions three metrics that are associated with this goal and specifically related to bolstering its relationship with alumni:Alumni engagement and satisfactionAlumni returning to the College for continuous learningAlumni and employer interactions per departmentAlgonquin’s International Strategic PlanThe IEC is currently working to update its International Strategic Plan, which is due to be released later in 2018. The International Alumni Plan being developed herein will be part of the International Strategic Plan. Research on Best Practices at Ontario CollegesThe project team researched practices related to international alumni at selected Ontario colleges by reviewing their websites and searching for materials related to their alumni policies and practices. The team subsequently conducted interviews with International Directors from several of the Ontario colleges, with an emphasis on the larger colleges and those with significant international enrolments.Website ResearchA scan of Ontario colleges was conducted in March 2018 to review policies and practices regarding international alumni at the various colleges. 12 out of 24 Ontario colleges were selected. Two criteria were used for the inclusion of colleges in this report:Greater number of international students in 2015-16 compared the number of international students at Algonquin CollegeGreater growth in international student enrolment from 2012 to 2016 than that of Algonquin CollegeThe college websites were reviewed to identify:Number of staff in the alumni/advancement departmentsContents of the alumni pageBenefits and services offered to alumni:DiscountsOn-campus benefitsInsurance and other affinity programsCollege products at discounted ratesNetworking/career/employment servicesDonations/contributions to the college by alumniLatest strategic plans that articulate strategies aimed at alumni and international alumni Appendix A to this report contains a table that summarizes key aspects of the various websites reviewed.LinkedIn Alumni PagesAll of the colleges reviewed also have alumni pages on LinkedIn even though some have not provided links for the alumni pages on their website. The number of alumni listed on the LinkedIn alumni pages (as of April 2018) are summarized in the following table: As a professional networking portal, LinkedIn encourages its subscribers to identify the post-secondary institutions from which they graduated, which allows them to connect with classmates and fellow graduates. LinkedIn provides information regarding the top 15 places in which graduates live for each college. Some colleges’ top 15 “where they live” listings include other countries. For example, Centennial’s network of graduates includes 684 who live in India and 235 in China. Fanshawe lists 345 graduates living in India and 201 in Brazil among its top 15 places graduates live. Unsurprisingly, majority of graduates listed in the LinkedIn networks for all of the colleges live in Canada. It is likely that some of the graduates living in Canada were international students when they attended college, but subsequently decided to stay in Canada after completing their studies. The proportion of graduates on LinkedIn who are living overseas is relatively small. For example, Centennial had the highest proportion of international students in 2015-16 at 36% but the proportion of students living in India and China was just 1.2%. The Algonquin College Alumni & Friends Network on LinkedIn currently has about 87,500 members. This represents roughly half of the total number of graduates that has been estimated by Algonquin staff. No other countries appear in Algonquin’s top 15 locations list – although it is very likely that some international graduates have identified themselves as Algonquin graduates on their LinkedIn profile, we know that fewer than 300 have done so in other countries (Alberta is currently the 15th ranked place where Algonquin grads reside with 327). A search using the keyword “India” yields 959 alumni, of whom 690 live in Canada and 191 live in India. A search on the keyword “China” yields 783 alumni including 641 in Canada and 70 in China. Searching by keywords within this page on LinkedIn allows the searcher to narrow down the list of alumni who meet the search parameters and gives the searcher the ability to see each individual who meets the criteria entered. It also shows connections shared between the individual who is conducting the search in LinkedIn and the Algonquin alumni, including (but not necessarily limited to) Algonquin professors and administrators. In addition to being useful for building the number of IA who are connected with the College, these searches on the LinkedIn alumni pages could also provide the College with useful information about where alumni work, and help with College efforts to connect with employers. Since most of the individual listings for alumni show their employer, the year they graduated and job title, connecting with them could potentially be a way of identifying work placement opportunities for current and graduated students, or even employers who would be interested in participating on a program advisory committee. Review of College Alumni WebsitesThe main components that appear on the alumni pages we reviewed are very similar. Most of the colleges’ alumni websites have the following sections:About/OverviewEventsDiscounts/Benefits/Perks – On and Off-campusCareer Services – except for Cambrian and FanshaweAwardsAlumni Magazine – except for Cambrian, Algonquin, and St. ClairContactObservations from the Website ResearchWe found that the alumni websites with the most appealing designs overall are the ones offered by Humber, Sheridan and Centennial collegesSeveral Colleges offer continuing education opportunities (Algonquin College, Sheridan College, Fanshawe, and St. Lawrence College). However, it is not always clear whether discounted rates are offered to alumni who take advantage of these offeringsFanshawe, Sheridan, Seneca, Humber, and Georgian seem to offer the best off-campus discounts. St. Clair, Mohawk and Niagara offer the fewest discountsSeneca College offers the most information about alumni donations. In 2017, their “pay-it-forward” program raised $30,000 from 304 alumni (average donation is about $100). The proceeds were used to provide 72 bursaries of $500 to Seneca students. It is not clear from the website how many of these bursaries were offered to international students, or how many international alumni were among the 304 alumni donors.Some colleges offer an “alumni card” to their graduates. These cards are usually offered at no cost and allow alumni to take advantage of on-campus and off-campus discounts. Mohawk appears to be the only college that charges a $35 one-time fee for alumni to obtain a membership card.Some colleges and universities offer an “email for life” to alumni. For example, Western lists this as one of its alumni benefits as follows: “Show that you're a Western graduate with your own @alumni.uwo.ca email address. It's one of the ways to make your Western connection work for you.” Centennial and Sheridan also offer email for life to alumni, however, they do not seem to highlight this as a benefit on their alumni websites.The number of staff at each college dealing with alumni was researched, but it was not always available, and in some cases job titles did not make it clear how much time they devoted to engaging with alumni. Interview ResearchThe Capital Park Team conducted interviews with International Directors and other staff from Algonquin College and several of the other Ontario Colleges including Seneca, Humber, Fanshawe and Niagara. A list of the individuals interviewed is provided below:NameTitleInstitutionErnest MulveyDirector of InternationalAlgonquinChristine PeacheyManager, International Partnerships and ProgramsAlgonquinImad Al-SukkariManager, International Partnerships and Programs, MENAAlgonquinJanice PryceInternational Marketing OfficerAlgonquinNadia RamseierMarketing Manager, International Student RecruitmentAlgonquinZheng WangManager, International Partnerships and ProgramsAlgonquinVineet BajajInternational Engagement and Partnerships, IndiaAlgonquinBen DinhManager, Alumni EngagementAlgonquinJos NolleDean of InternationalSenecaSean CooteDean of InternationalNiagaraAndrew NessDean of InternationalHumberDiane SimpsonInternational Consultant (former Dean of International)HumberWendy CurtisExecutive Director, International EducationFanshaweVirginia MacchiavelloExecutive Director, International EducationCentennialThe purpose of the interviews was to gather information regarding the current and planned practices at each of the colleges listed above in order to identify best practices, common challenges and the extent to which connecting with International Alumni is a priority for each college. Overview of College Efforts to Connect with International Alumni (IA)None of the college representatives interviewed indicated that engaging with their international alumni was an institutional priority for them, nor did any of the colleges have a formal strategy in place. Several of the interviewees indicated that they would like to spend more time and effort trying to connect with their international alumni, but other priorities (such as recruitment and ensuring timely processing of applications) always seem to take precedence. Interviewees had mixed opinions about whether the benefits to their college associated with being more engaged with alumni would justify the extra resources required to make a concerted effort to reach out to them. Several interviewees pointed out that the payoff from alumni donations can be significant, and can take several years to happen, but they alone make the investment worthwhile. Add to this the fact that staying connected with international alumni can help them in finding a job, and it makes the investment worthwhile. Others felt that other activities should be prioritized, and that connecting with IA should be done only when time permits. Challenges that Prevent Colleges from Connecting with their IAInterviewees indicated that there are several challenges that make connecting with international alumni difficult. These challenges are presented in the table below together with some of the strategies used to overcome them. ChallengePotential Strategies to OvercomeSoon after they graduate from a college, IA will often move, change their email address, and get a new phone number, which can make it impossible for the college to stay in touch with them.Contact students about staying in touch well before they graduateCommunicate the benefits of staying in touch and the free services available if they sign upFor IA who are successful in finding a job quickly after they graduate, their motivation to keep in touch with the college (for help with networking, job search, preparing their CV, etc.) will often wane.Get students to connect before they graduate. Use social media to connect with students and recent gradsSome colleges are considering hiring recent graduates to help them build up their alumni network and connect with them in various ways (LinkedIn, Facebook, Instagram, Twitter, etc.)Some IA move on to attend a university after finishing their college program. Many of these students feel more connected with the university they subsequently attend because it generally offers a higher (degree level) credential and will become a more recent experience for them.No specific strategies noted, however, promoting the benefits of joining the college alumni network, and making it as easy as possible to join, might encourage them to connect anyway.Like other alumni, IA tend to develop close connections with their professors and department, and with their peers in the same program. Since centralized college efforts to connect with alumni generally come from people they do not know (for example, the Advancement Office), it is easy for IA and other alumni to simply ignore requests asking them to stay in touch, update their contact information or sign up for the alumni newsletter. Find ways of encouraging academic unit staff (professors, coordinators, deans, etc.) to reach out and connect with their alumni. Some programs may already include getting students to do networking through LinkedIn or other forms of social media. It may be possible to incorporate this approach into the college’s efforts to make connections with its alumni.Ensure that any updates to contact information are captured in all databases (registrar’s records, advancement contact database, international contact database, etc.)IA do not necessarily understand the benefits of staying connected with the college, the free services that the college might offer, or the affinity municate the benefits of staying in touch clearly, both in emails to students before they graduate and on the college websiteIt can be difficult to get IA (or indeed any graduates) to attend alumni “chapter” events if they do not know the person or people involved. For overseas chapters, this can be very challenging, particularly if college graduates are spread among different programs, years of graduation and geographies.The more alumni are engaged with their local chapter, the more likely they will be to attend chapter events.Some colleges have engaged alumni with a marketable skill (jazz musicians, or culinary program grads, for example) to make chapter events overseas more enticingSome interviewees were concerned that efforts by their college to connect with IA might be negatively perceived if they are seen mainly to benefit the institution (i.e.: to ask for donations, push products from affinity partners or encourage them to sign up for continuing education options). This could easily make IA feel annoyed with the college. Ensure that communications with IA clearly identify the benefits and free services that are available to alumni and are not just about pushing products.Canada’s new (2014) “anti-spam” legislation (CASL) restricts the ability of Canadian colleges to reach out to their graduates. CASL prohibits colleges from sending CEM (“commercial electronic messages”) without first obtaining the express consent of all recipients. CEM include “any message that has as its purpose, or one of its purposes, to encourage participation in a commercial activity. It includes messages that offer to sell, advertise or promote any product or service… whether or not there is an expectation of profit”. Under CASL, an existing relationship exemption applies to current students and students who have graduated within the last 2 years. However, two years after graduation, express consent must be obtained before contacting alumni with CEM.It is important to reach out to students before they graduate to start communicating the benefits of staying in touch with the college and to use the two year “existing relationship” exemption to get alumni to opt in to receiving communications from the college.Conducting an online survey of graduates about how (and whether) they want to interact with the college, and what services they would be interested in, could be a good way of obtaining consent for CEM and making future communications with alumni more aligned with their needs and expectationsCanadian Alumni Associations OverseasDuring our research, we could only find three Canadian Alumni Associations in other countries. These sites have generally been established by the Canadian consulate in that country, and their goals tend to be focused on building an interdisciplinary network of alumni who have studied abroad, either coming from Canada to the partner country or vice versa. We conducted further research and uncovered three examples, summarized below. We also searched for similar associations in other countries from which Algonquin’s international students frequently originate, but general associations have generally not yet been established in these countries. Our research is summarized below: (Alumni Canada Brazil Network) - includes a growing number of Brazilian students and professionals with some experience in Canada through work assignments, study, exchange programs, etc.). (Alliance of Jamaica Alumni Associations) - organization for over forty (40) alumni associations who have roots in the Jamaican Educational system… making an investment in our youth and community here in Canada and Jamaica.daad-canada.ca (Deutsche Akademischer Austauschdienst German Academic Exchange Service) - strengthen ties between DAAD alumni, both in Canada and abroad; promote funding opportunities in Germany and encourage Canadian students and faculty to study and/or conduct research in Germany; foster personal and academic contact with Germans and German institutions; and promote German culture and language at Canadian schools, colleges and universities.Canada Alumni Websites in Other CountriesIn April 2018 our team also conducted Google searches on the terms “country name, Canada, Alumni” and found the following results:India - - network of alumni of Canadian post-secondary institutions currently residing in IndiaChina - (Alberta China Alumni Association) - aims at connecting all alumni of Canadian postsecondary institutions. In addition, the ACAA also supports the development of individual alumni chapters and interest clubs that are established by students graduated from universities and colleges across Canada.Korea – No general alumni association. McGill, Waterloo, and UofT have Korean chapters.Saudi Arabia – No general alumni association. UofT has a dedicated alumni chapter.Russian Federation - No general alumni association. University of Saskatchewan has a dedicated alumni chapter.Ukraine - No general alumni association. University of Sask has a dedicated alumni chapterUnited States – No general alumni associationLebanon - No general alumni associationPhilippines - No general alumni associationVenezuela - No general alumni associationPakistan - No general alumni associationBangladesh - No general alumni associationGhana - No general alumni associationFacebook Pages:Nigeria Canada Alumni Association - NCAA is an alumni Association of Nigeria-based individuals who hold post-secondary qualification from a Canadian institution.Canada-Vietnam Alumni Association - CVAA hopes to connect Canadian alumni and current Vietnamese international students in Canada with prospective Vietnamese international students at home.Canada Alumni Network in Mexico – Description in Spanish. Translation using Google translate: “Network of former Mexican students from educational institutions in Canada”Potential Alumni OfferingsThe following table summarizes some of the potential offerings identified from interviews and our other research. Each potential offering is listed in the left-hand column together with the benefits it offers to International Alumni and to the college.OfferingBenefit to IAImplications for the CollegeAffinity partner "deals" such as discounted insurance, low fee credit cards, travel deals, merchant discounts, etc.Potentially the ability to get a better deal than if they were not college alumniIA who move back to the home country unlikely to take advantage of thisCommission from the affinity partner (for example ~1% of the insurance premium)gives a reason to reach out to alumniVery low cost to set upReturns depend on perceived value of the deals the partners are offeringDiscounts on college programs and services such as food, bookstore, gym, summer residence, CCOL (Centre for Continuing and Online Learning) courses, etc.Potential to save money on college offeringsMost of these (except online offerings) are applicable to IA who remain in Ottawa area than those who move overseasMay increase college sales and profits on these products and servicesCCOL online offerings could have a significant market among IA who leave Canada after graduatingFree career planning assistance including such help as:Job search courses or adviceEntrepreneurship centreNetworking eventsJob posting boardsCV writing advice or coursesHelps them to find a jobFree offerings may encourage IA to stay connected with the collegeIA who relocate overseas will generally only access career services if they are available online or through distance learningHelping alumni get a job can improve college KPIs for graduate employmentCost to create and administer offeringsNo direct return on free offerings, but they build alumni goodwill and help build the college’s network of IAPotential source of good news stories that can be used in future recruitment efforts Networking eventsInternational Alumni Speaker Series (such as the one now offered by Algonquin)Networking events will only be of use to IA who move overseas if they occur in their home country Can inspire and instruct alumniNo direct cost, but requires significant work to set up these eventsCan be a source of good news stories and strengthens connections with both the IA who attend and the ones who are featuredMentoring program (both for new grads who receive advice and older grads who give advice)Ambassador programNew grads receive free advice from more established gradsOlder IA "mentors" get satisfaction, can use this experience as a resume builder, and can potentially identify future employeesCan improve KPIs for graduate job satisfactionMain cost is in resources to set up and administer the program (mentors not paid)Potential source of good news stories that can be used in future recruitment efforts Alumni newsletter or magazineInteresting and useful information about their alma mater, free services available to them, alumni events, etc.Opportunity to learn about various other offerings available to alumni and IAOpportunity to reach out to alumni, promote affinity partners, sell ad space, promote events and solicit donationsForum for sharing success storiesLabour intensive to produceCASL rules preclude sending to alumni who have not given consentPotential to include a section dedicated to international alumni in each issuePay IA for participation in recruitment and other international events in their home countryInternational alumni who were engaged as students can be hired by the college to assist at recruitment events in their country (or in Canada), tell prospective students about their experienceCost to pay grads is generally less than it would cost to hire or send other staffReduces need for translationSome resources required to reach out to IA, review applications and select candidatesOffer IA (and also current students) bonuses for referral of friends and family who decide to attend the college as international studentsPayment can be a fixed amount (Niagara offers $300) or a % of tuition (Fanshawe is considering offering 7% shared between referred and referee)Bonus amount tends to be significantly less than what is paid to agentsCollege needs to be careful in how it rolls this out to avoid alienating agents or encouraging grads to turn this program into a cottage industry via social media"E-mail for life" program or other forms of online connectivityFree college email address that alumni can continue to useHelps get around CASL, and encourages alumni to update their contact informationSome cost to set up and requires involvement of ITS to work out detailsTechnology is changing fast in this areaOpportunity to donate to the College or leave a bequestSome alumni feel great pride in making a donation to their alma mater, and getting their name on the donors’ listFor very large donations by highly successful grads, it is possible to have a building or wing named after the alumniDonors by IA can be a difficult thing to sell, particularly if the grad and his or her family were barely able to scrape together the funds to attend ACWealthy and very successful IA may be interested in making a donation, either individually or through their companyDeveloping an Alumni Engagement StrategyGeneral Alumni Engagement AdviceOur research into post-secondary institutional best practices in engaging with alumni uncovered several interesting online sources. These are summarized in Appendix B. Based on this research and our interviews with Canadian colleges, we have developed the following points of general advice:Offer something valuable first: It is important to offer something of value to your alumni first before asking them for anything. As one expert describes this concept: “in order to “get,” institutions must be prepared to “give.” Colleges and universities?should offer a portfolio of services and support that will be of value to their former students”Engage based on alumni needs: Alumni engagement strategies should be aligned with the needs of alumni, not the needs of the college. Alumni needs are broad ranging and can include career services and networking, continuing education, advice and mentoring, recruitment and recommendation of recent grads, offering (or seeking) internships or coop placements, among many othersSeek alumni input and act on it: Alumni are more likely to engage with the college if they believe the institution wants to hear their perspective. It is important that the institution act on what they have heard.Encourage alumni to take the lead: Older alumni might be able to offer internships, mentoring or to recruit or recommend more recent graduates. If they are in such a position, they might also be interested in getting involved in PACs. Give alumni a say: Ensure that alumni are engaged by giving them a say in college direction rather than just feeding them newsEngage early: Start engaging with future alumni while they are still students. Describing alumni offerings and opportunities to students nearing graduation will “plant the seed” and encourage them to stay connected after they leave.Alumni Engagement Strategies at Canadian PS InstitutionsWe researched alumni engagement strategies that are currently in place at post-secondary institutions. Although we were unable to find any engagement strategies that specifically dealt with international alumni, we did find alumni engagement strategies for a few Canadian postsecondary institutions including:McMaster University: of Alberta: of Calgary: of Western Ontario: Engagement Plan ElementsThe following are some of the elements that are typically included in an alumni engagement strategy or alumni strategic plan:Vision, mission, overall goal Support for the institution and its alumniEngagement with evolving alumni constituenciesRecognition of alumni achievementsOffer services and benefits for alumniCommunications with alumniInvolvement of current studentsValue proposition (for alumni and the institution)Pillars of Engagement (e.g.: stories; benefits; leadership; experiences; network)Sample Vision:A proud and inspired community of alumni and students engaged in the life and success of the institution (U of A)Sample Mission:To build one of the world's great universities for the public good by creating mutually beneficial relationships and lifelong connections between the institution and its alumni and students (U of A)Sample Goal:A deliberate and focused effort to increase alumni satisfaction and engagement will lead to a greater alumni presence in university life, and improved pride in the institution noticeably — and measurably — by X date (U of C)MetricsMetrics will depend up on which alumni offerings and programs are prioritized. Based on our research into best practices and a review of metrics used at other post-secondary institutions, we have drafted the following list of potential metrics.Metric and DescriptionTracked at AC?IEC RelevanceNumber of alumni engaged: Can be broken down by category such as by school, international/domestic. Can also be broken down by type of engagement (newsletter, social media, ambassadors, mentors, etc.)MediumWebsite stats (number of visitors, stay duration, etc.): This applies to number of unique visitors to the main alumni website, and also to clickthroughs to sub-sitesLowAlumni participating in learning opportunities: Includes free alumni offerings, continuing and online educationLow (Higher if tracked separately)Social media stats (number of followers, connections, etc.): Can apply to various SM platforms including LinkedIn, Facebook, Twitter, Instagram, etc.High if tracked separatelyDigital communication open rates: Includes emails, newsletter, Linkedin messages, etc.MediumNumber of alumni communities: This can include local chapters, program-specific groups, graduation years, etc.HighNumber of Alumni Events: Can include chapter networking events, international alumni speaker series, etc. Could be initiated by one of the chapters or at the national levelHighJob referral and placement stats: Can include various sub-categories such as: internships, referrals, work placements, coops, etc.MediumCommunications satisfaction: Could be measured in a survey of alumni to get an understanding of alumni reactions to communications from the collegeMediumAlumni pride in institution stats: Could be measured in a survey of alumni conducted onlineMediumMentorship program participation: Possible to track both participation numbers and the satisfaction of participantsHigh if tracked separatelyFinancial performance of affinity programs: Numbers and contribution to the collegeLowNumber and value of alumni donors: Can be broken down by category including international/domestic, by program, year of graduation, etc.High if tracked separatelyNumber of IA engaged in recruitment events: This statistic would be specific to IA. Could also track number of IA who have been interviewed and approved to provide assistance at these eventsHighNumber of new IS referrals: This would track the number of new international students who were referred by an IA, and the total amount paid out. Could be compared with the average referral cost for other IS to calculate the dollar value of savings through this program.HighAppendix A: Website Research Results College & enrolmentAlumni Department StaffWebsite contentsAlumni Benefits & ServicesCollege benefitsNotes on international alumni strategyAlgonquin CollegeTotal (2012): 16,068Total (2016): 17,435Int’l (2012): 788Int’l (2016): 1,2982 Staff:Manager, Alumni Engagement (Full-time two year I/O position started in August 2017) Alumni Relations Officer (Full-time position started in April 2013)Network – OverviewAdvisory CommitteeAlumni AmbassadorsRetireesEventsCelebrate – OverviewAlumni of DistinctionAlumus/a of the yearPremier’s awardsAlumni StoriesAlumni NewsAlumni on CampusConnect –OverviewAC Alumni at WorkNetworkingGet InvolvedLifelong LearningContact UsEngagement FormBenefits and PerksOn Campus DiscountsEmployment ServicesInsuranceDiscountsResidence Accommodation DealsEntrepreneurship CentreMajor donations are listed in the annual report. Alumni donations are not identified separately.College has two alumni related endowed bursaries for students attending who are related to AC grads and or returning Alumni.? These two endowments generate close to $4,000 in annual interest and have supported 60 students in past 10 years.Strategic Plan 2017 – 2022Focus on exporting Canadian education and expansion in China, India, Montenegro and KuwaitNo strategy directed at international alumniCentennial College:Total (2012): 13,316Total (2016): 14,955Int’l (2012): 3,493Int’l (2016): 5,3473 staff:Manager, Alumni EngagementAlumni Officer (2)EventsUpdate your informationAbout Us – Alumni BoardMission, Strategic DirectionsAlumnus of Distinction CCAA Donation RequestsAlumni Supplier DirectoryCorporate PartnersCost Saving for AlumniOn Campus Services Free Alumni CardGet a job masterclassNetworking -10,000 CoffeesCentennial College Alumni Association (CCAA) offers 11 scholarships to Centennial Students.Strategic Master Plan 2013 – Established an International Education Office to assist with increasing international student enrollmentExpanding international training and development programs in China, India and DubaiNo strategy directed at international alumniSheridan CollegeTotal (2012): 17,106Total (2016): 18,670Int’l (2012): 2,214Int’l (2016): 4,0294 staff:Manager, AlumniEditor, OvationAlumni Outreach CoordinatorAlumni CoordinatorEventsNewsSuccess StoriesPublications – Ovation magazineSocial MediaContactDonateFacebook Page:Meet an international alumni in “how to network in Canada” eventDiscountsInsuranceCareer ServicesSheridan FramesAthleticsLibraryCommunity Employment ServicesEarly Childhood CentresToastmasters at SheridanMajor donors and contributors are credited in the annual president’s report. Alumni donations are not identified separately.Strategic Plan 2013 – 2020Increase international student enrollmentNo strategy directed at international alumniSeneca CollegeTotal (2012): 19,837Total (2016): 21,905Int’l (2012): 2,563Int’l (2016): 3,6972 staff:Alumni Office CoordinatorManager, Alumni & GivingAboutCareer AdvancementStaying EngagedUpdate AddressNews and NotesEventsAlumni Magazine – RED, Gratitude (donor magazine)Social MediaDonateDiscountsInsuranceTheatreBookstoreGymLibraryPay-it-forward program paid out 72 bursaries of $500 in 2016. $30K raised from 304 alumni donors to fund this program.2013-2018 Strategic PlanBuild and maintain Beneficial relationships with alumniDevelop and sustain creative international partnershipsIncreased internationalizationNo strategy related to international alumniHumber CollegeTotal (2012): 23,133Total (2016): 24,709Int’l (2012): 2,905Int’l (2016): 3,1276 Staff:Manager, AlumniOffice Coordinator, Student Life, Career and Alumni ServicesDirector, Annual Programs and AlumniStudent Life and Alumni CoordinatorManager, Alumni AdvancementAlumni AssociateOur Alumni MagazineMake a DonationContactSocial MediaInternational alumnus success storyDiscountsLifestyleTravel & AccommodationCampusSportsTheatreAttractionsCareer ServicesInsuranceBookstoreGymLibrary$25,000 provided by Guaranteed Funeral Deposits of Canada (an organization with 356 Humber Alums) and matched by Ontario to create a new scholarship.?2013-2018 Strategic PlanBuild and maintainbeneficialrelationshipswith alumniDevelop and sustain creative international partnershipsIncreased internationalizationNo strategy directed at international alumniGeorge Brown CollegeTotal (2012): 17,253Total (2016): 20,435Int’l (2012): 104Int’l (2016): 2,90711 Staff:?Strategy & Innovation : Alumni Relations (9)Marketing & Recruitment : Marketing Group (2)OverviewConnectNews and AnnouncementsGet InvolvedAlumni SuccessFAQDonateContact Social Media Featured International Alumni StoriesInsuranceOff-Campus BenefitsOn-Campus BenefitsTravelAlumni Career ServicesGeorge Brown Alumni cardMajor donors identified in annual report. Alumni not identified separately.?Strategy 2020No strategy directed at international students/alumni/ international alumni?Niagara CollegeTotal (2012): 8,636Total (2016): 9,154Int’l (2012): 982Int’l (2016): 1,7557 Staff:?Alumni Relations OfficerDevelopment Officer (2)Event AssistantDevelopment and Event coordinatorDevelopment AssistantDirector, developmentAnnual EventsAboutPremier’s AwardsMerchandiseSupport NC (donate)Encore Alumni MagazineContactEmployment ServicesGroup Benefits and Affinity PartnershipsOn Campus ServicesMajor donors are listed in Encore magazine. Alumni donations are not identified separately.?Strategic Plan 2017-2021Continue to build international enrolmentsNo strategy directed at alumni/international alumniCambrian CollegeTotal (2012): 4,659Total (2016): 5,562Int’l (2012): 693Int’l (2016): 1,684Information not available1 Alumni Association Phone No. and Email AddressAlumni ProfilesKeep in touchFore! Alumni Golf TournamentPremier’s AwardsContact UsSocial MediaAlumni PerksInsuranceOn-campus benefitsAdvantagesMentorship Program Diploma FramesAlumni Endowment Fund – no information on contributions.Cambrian CollegeStrategic Plan 2015-2020Develop a comprehensive internationalization strategyDevelop an alumni engagement strategyNo strategy directed at international alumni?Fanshawe CollegeTotal (2012): 14,228Total (2016): 14,681Int’l (2012): 1,045Int’l (2016): 1,65211 Staff:Alumni Outreach CoordinatorSupport Service Officer (2)Advancement and Alumni OfficeContactSenior Development CoordinatorAdvancement and Alumni Communication CoordinatorManager, Advancement ServicesDevelopment Associate (2)AdministratorNewsConnectGet InvolvedPartnersContactSocial MediaPerksAlumni CardDiscountsContinuing educationPay it forward – minimum payment of $20.16 for bursaries. No information available on donations to date.Strategic Plan 2017 -2020:Increase in international student enrollmentNo strategy directed at alumni/international alumni?Mohawk CollegeTotal (2012): 12,165Total (2016): 13,368Int’l (2012): 925Int’l (2016): 1,4415 Staff:Director, Alumni RelationsCoordinator, Alumni ServicesStudent and Recent Alumni Engagement OfficerData Assistant (Part-time)Alumni Communications CoordinatorAbout Mohawk Alumni AwardsEventsAlumni of DistinctionCommunicationsResourcesMembership fee: $35 – Free for all alumni except for Apprenticeship and Continuing Education graduates, who did not previously graduate from a full-time programInsuranceCareer ServicesDiscounts AccommodationsCardAthletic and leisure centreLibrary?Some donors are featured in donor impact stories and all are listed in an annual honor roll. Alumni donations are not identified separately.Mohawk College Strategic Plan 2016–2021:Partnership with alumni relationsInternational hub for new studentsIncrease international student enrollmentEnhance international student experienceNo strategy directed at international alumni?Georgian CollegeTotal (2012): 9,687Total (2016): 9,955Int’l (2012): 550Int’l (2016): 990?2 staff:Manage, Alumni and Community DevelopmentAlumni AssistantAbout usAlumni awardsBe involvedInspirational alumniReunionsSponsorshipUpdate my profileAlumni perksDiscountsCo-operative education and career successGeorgian View magazine lists all the various donations the college has received. Alumni donations are not identified separately.Strategic Plan Accelerating success 2016 – 2021:Enhance cultural awareness and support international student exchange and study abroad opportunitiesExpand and integrate supports for international students No strategy directed at alumni/international alumni?St. Lawrence CollegeTotal (2012): 5,964Total (2016): 6,591Int’l (2012): 101Int’l (2016): 722?4 Staff:Director, Alumni and DevelopmentManager of Alumni Relations and Annual GivingSenior Development OfficerManager, Advancement ServicesCelebrating 50 yearsContest Rules and RegulationsReunion-In-a-BoxUpdate your recordVoyageur magazineVolunteerRequest a Transcript from SLCGive to SLC International Alumni Ambassador Program – Applicants have the opportunity to connect with an international alumnusCareers and NetworkingBenefitsDiscountsRecognition: Premier's AwardsHonorary DiplomasReunionsMajor donors are identified in the St. Lawrence College Circle webpage.Alumni donations are not identified separately.St. Lawrence College Strategic Plan 2014-2019:Creating a student life centre for students, faculty, staff and alumniNo strategy directed at international students/alumni?St. Clair CollegeTotal (2012): 8,058Total (2016): 8,596Int’l (2012): 12Int’l (2016): 673?1 Staff:Director, College AdvancementAboutAlumni & Friends Box OfficeAlumni of DistinctionBoard of DirectorsChatham-Kent Alumni ChapterContact UsEventsMailing Opt OutPrivacy PolicyUpdate Your RecordSt. Clair College's 50th AnniversarySocial MediaCareer Services (under student services, also offered to alumni)Alumni BenefitsAlma Matters NewsletterAthletic FacilitiesDiploma FramesInsurance PlanLibrary Borrowing PrivilegesResidence discountsScholarships St. Clair College Alumni Association Scholarship – offered to children of alumni.St. Clair’s annual report lists the various accomplishments of the alumni association and money raised through the association.Strategic Directions 2016 – 2019:Increase international enrollmentNo strategy directed at alumni/ international alumniAppendix B: Alumni Engagement Strategy WebsitesWhile researching alumni engagement strategies for post-secondary institutions, the Capital Park team consulted the following resources, all of which were accessed online in April and May 2018: ................
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