NHE Inc | Property Management – Development – Service ...



Marketing/Advertising and Social Media PoliciesThe purpose of these policies are to ensure that NHE team members are meeting the company standard with regard to monitoring advertising sources and property social media outlets. Advertising/Internet Listing ServicesCraigslistMinimum number of postings per day the leasing office is open are 3 times per day. *This amount is subject to change per regional manager based on property performance.All posts older than 48 hours must be deleted in order to avoid being ghosted.Do not post ads back to back with similar titles, the exact same narrative in the body or photos in the same order. Equal Housing Opportunity logo must be included at the bottom of each ad.Be conservative when using all caps and when using stock photography or clip art. A good photo of the actual property is going to be the best way to sell the property.ILS’sComplete monthly ILS Audit/Reputation Management sheet by due date and make necessary changes.Update price changes through Adkast within 24 hours of change occurring, send updated pricing to Marketing Director so changes can be made on websiteReputation ManagementReviews must be responded to within 48 hours.Managers are responsible for responding to reviews.Send drafts of reviews to negative responses to Marketing Director to proof within 48 hours and before posting review.Social MediaFacebook:Minimum number of postings per week are 4.Posts need to be spaced out (not all 4 posts in one day).24-hour maximum response time to Facebook messages.Other Outlets:If other outlets are being utilized, they should be updated at minimum one time per week or should be linked to Facebook (Twitter, Instagram) so that Facebook updates automatically feed.The Property Manager is responsible for ensuring that all minimum requirements are being met and best practices being adhered to. ................
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