NORTH CAROLINA ARTS COUNCIL 50th ANNIVERSARY …

[Pages:10]NORTH CAROLINA ARTS COUNCIL 50th ANNIVERSARY

PROMOTIONAL TOOLKIT

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Message from Governor Roy Cooper and First Lady Kristin Cooper Logo Use and Recognition Media Downloads Marketing & Communications Plan 50th Anniversary Promotional Schedule at a Glance & Editorial Schedule How to Connect Media Resources

A message from Governor Roy Cooper and First Lady Kristin Cooper

Click here for a PDF to use in your playbills and promotional materials.



LOGO USE AND RECOGNITION

You can find all the logos and our visual guide here.

MEDIA DOWNLOADS

Facebook/Instagram Images - click image for full size

Sample Facebook Posts

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The North Carolina Arts Council's worked to bring the arts to all 100 counties since 1967. We are grateful for their support and leadership, and we invite you to join us in celebration by visiting their 50th Anniversary website: #ncarts50

Happy 50th Anniversary to the North Carolina Arts Council, who's championed North Carolina arts for 50 years. Learn about their dynamic work here: #ncarts50

Playbill Ads - click images for full size



Twitter Images - click image for full size

Sample Twitter Posts

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The @NCArtsCouncil's worked to bring the arts to all 100 counties since 1967. Learn how, here: . ly/2vmXWaQ #ncarts50

Join us for a special event dedicated to the @ncartscouncil's 50th Anniversary #ncarts50 [insert link to your Statewide Arts Celebration event]

Celebrate the @NCartscouncil's 50th Anniversary by attending a special arts event near you: . ly/2vmXWaQ. #ncarts50

The @ncartscouncil's celebrated North Carolina's rich artistic traditions since 1967. Their story here: . ly/2vmXWaQ #ncarts50

Happy Birthday to the @ncartscouncil, who's supported artists & arts organizations like ours for 50 years. #ncarts50

50 years ago, the @ncartscouncil began working to provide arts for all citizens in NC. Learn more here: http:// bit.ly/2vmXWaQ #ncarts50

The @ncartscouncil's celebrated North Carolina's rich artistic traditions since 1967. Their story here: . ly/2vmXWaQ #ncarts50

Happy Birthday to the @ncartscouncil, who's supported artists & arts organizations like ours for 50 years. #ncarts50



MARKETING & COMMUNICATIONS PLAN

Overview

The North Carolina Arts Council has developed a three-part 50th Anniversary Campaign to raise the profile of the many ways the North Carolina Arts Council works to build on North Carolinians' love for the arts as an: Arts Visionary

Economic Catalyst

Cultural Pathfinder

Education Champion

This campaign includes the 50 for 50 Artist Project, the podcast Arts Across NC, and the Statewide Arts Celebration. In-depth descriptions of each follow.

Key Objectives

Share the impact of the North Carolina Arts Council over the last the last 50 years with our constituents, citizens and stakeholders

? Drive 100,000 visits to our special anniversary website, , and social media outlets ? Exceed 50,000 impressions in earned media (publicity) ? Generate 50,000 views of the 50 for 50 Artist Campaign and podcast downloads of Arts Across NC

The Arts Council will use a grassroots/guerilla marketing approach to reinforce key 50th Anniversary promotions: 1) 50 for 50 Artist Project; 2) Arts Across NC; and the 3) Statewide Arts Celebration. Marketing strategies will include multimedia content development (video, podcast, narrative), paid advertising, proactive social media efforts and constituent engagement with the N.C. Arts Council anniversary celebration.

Key Tactics

Utilize content marketing to assist our constituents and to reach citizens to create emotional connections and aspirational desires to participate in and support the arts.

? Execute new brand integration across all N.C. Arts Council mediums and with constituents. ? Utilize multimedia assets as often as possible because of its increased storytelling potential. ? Integrate 50 for 50 assets into rich social media ads, where feasible, to maximize views and increase click-

throughs to . ? Align timing of paid media and social media activities to drive arts event attendance. ? Work with NC Media and online outlets to publicize promotions around the 50th anniversary.



50TH ANNIVERSARY PROMOTIONAL SCHEDULE AT A GLANCE

Print Ads

Our State

Radio

WUNC 91.5 FM 88.9 FM 90.9 FM WNCW Spindale, 88.7; Boone 92.9; Charlotte, 99.1/100.3; Wilkesboro WNCW Down the Road Podcast, dedicated to 50th WFDD

Piedmont Triad

WHQR

Wilmington

Digital

Social

50 for 50 Artist Weekly Campaign 08.22.17 to 06.30.18 Arts Across NC Monthly E Newsletters

September

Week of 9/25

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

Week of 9/25 Facebook Paid Facebook, Twitter, Instagram Video, podcast or narrative released weekly, Tuesday Released monthly 2x Month

October

1/3 Page

Week of 10/2 Week of 10/9

Week of 10/2 Week of 10/9

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch) Across the Blue Ridge ? premiere episode Week of 10/2 Week of 10/9 Facebook Paid Facebook, Twitter, Instagram Video, podcast or narrative released weekly, Tuesday

Released monthly 2x Month

November

Half Page

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch) Across the Blue Ridge-

Facebook, Twitter, Instagram Video, podcast or narrative released weekly, Tuesday Released monthly 2x Month

April 2018

TBD

TBD

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch) Across the Blue Ridge

TBD

Facebook Paid Facebook, Twitter, Instagram Video, podcast or narrative released weekly, Tuesday

Released monthly 2x Month

May 2018

Half Page

TBD

TBD

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch) Across the Blue Ridge

TBD

Facebook Paid Facebook, Twitter, Instagram Video, podcast or narrative released weekly, Tuesday

Released monthly 2x Month

EDITORIAL SCHEDULE

Click here.



HOW TO CONNECT

Read ArtMatters to Connect to News & Promotional Marketing Opportunities

Stay up-to-date on 50th Anniversary activities and other news from the N.C. Arts Council with ArtMatters. We deliver it to your inbox the first of every month. Subscribe here.

Distribute 50th Rack Cards & Posters

To order copies of the 50th anniversary rack cards and posters to distribute to your constituents and visitors contact us at ncarts@. [Materials available Sept. 11]

Engage Online

You can also help us engage arts participants and cultural visitors by connecting with the N.C. Arts Council's social media channels. Follow our pages and give our content a retweet, like, or share with your own audiences. Tag us in any relevant social media promotions of your own.

Website: or Hash Tag: #NCArts50

Facebook: Twitter:

Instagram: YouTube:

50 for 50 Artist Promotion

What: The North Carolina Arts Council has supported thousands of talented artists in all genres since 1967. In honor of our anniversary, 50 renowned artists with North Carolina roots wish us a Happy 50th Anniversary by sharing their North Carolina arts story and reflecting on why public funding for the arts matters.

When: Every Tuesday morning at 10 a.m. starting August 22 through June 30, 2018

Promotional Plan: 1. Weekly press release (distributed statewide). Special email to the hometown paper or media outlet of the

specific artists; social media campaign. 2. If an artist currently lives in your city/county OR has a connection to your community the N.C. Arts Council

will contact you in advance and provide the profile and social media resources before we release/announce the specific 50 for 50 artists. This information will be embargoed until the Tuesday release.



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